Customer Centric Approach Quotes & Sayings

There are many advantages to a customer-centric approach, but here's the big one: customers are always beautifully, wonderfully dissatisfied, even when they report being happy and business is great. Even when they don't yet know it, customers want something better, and your desire to delight customers will drive you to invent on their behalf.
Jeff Bezos
From 7 insightful quotes to shareholders via letter. 2017 — Malini Chaudhri

The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers. — Alan Cooper