Crm Software Quotes & Sayings

Buy something at a retailer, and your PII (personally identifiable information) attaches the UPC to your Guest ID in the CRM (customer relations management) software, which then starts working on what you'll want next. — Christian Rudder

CRM is rather boring in itself.
It's the fortunes you can build using CRM that makes it so interesting. — Michael McCafferty

Despite the "R" in CRM and the $11 billion spent on CRM software annually, many companies don't understand customer relationships at all. They lack relational intelligence - that is, they aren't aware of the variety of relationships customers can have with a firm and don't know how to reinforce or change those connections. They may be very good at capturing simple demographic data - gender, age, income, and education - and matching them with purchasing information to segment customers into profitability tiers. But this is an industrial view of customer relationships, a sign that many firms still think of customers as resources to be harvested for the next up-sell or cross-sell opportunity rather than as individuals looking for certain kinds of interactions. — Anonymous