Quotes & Sayings About Content Strategy

The role of the CMS is not simply to shuffle and store packets of information. Its primary role is to help your content strategy succeed — Kristina Halvorson

The finding that rereading textbooks is often labor in vain ought to send a chill up the spines of educators and learners, because it's the number one study strategy of most people - including more than 80 percent of college students in some surveys - and is central in what we tell ourselves to do during the hours we dedicate to learning. Rereading has three strikes against it. It is time consuming. It doesn't result in durable memory. And it often involves a kind of unwitting self-deception, as growing familiarity with the text comes to feel like mastery of the content. — Peter C. Brown

Babelgum has no ties to individual content owners and distributors, and as a result our editorial strategy is primarily 'user-centric.' That strategy ensures the platform satisfies the needs of a potentially infinite number of niche audiences around the world. — Silvio Scaglia

In my experience, the content strategist is a rare breed who's often willing and able to embrace whatever role is necessary to deliver on the promise of useful, useable content. — Kristina Halvorson

We're doing some very exciting, bold things, pioneering content on mobile and for broadband, ... My vision is to say, as we take the strategy forward, we are doing it to deliver public remit. We're thinking less and less about C4 and more about the brand family. — Tim Duncan

what. Content strategy asks these questions of stakeholders and clients: Why are we doing this? What are we hoping to accomplish, change, or encourage? How will we measure the success of this initiative and the content in it? What measurements of success or metrics do we need to monitor to know if we are successful? How will we ensure the web remains a priority? What do we need to change in resources, staffing, and budgets to maintain the value of communication within and from the organization? What are we trying to communicate? What's the hierarchy of that messaging? This isn't Sophie's Choice, but when you start prioritizing features on a homepage and allocating budget to your list of features and content needs, get ready to make some tough calls. What content types best meet the needs of our target audience and their changing, multiple contexts? What content types best fit the skills of our — Margot Bloomstein

Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well. — Tim Frick

The Internet's abundant capacity has removed the old artificial constraints on publishing - including getting our content checked and verified. The new strategy of publishing everything we find out thus results in an immense cloud of data, free of theory, published before verified, and available to anyone with an Internet connection. And this is changing the role that facts have played as the foundation of knowledge. — David Weinberger

High-quality web content that's useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online. — Kristina Halvorson

If you're asking yourself who the content is for, it's already too late to make an impact. — Dane Brookes

Quality, relevant content can't be spotted by an algorithm. You can't subscribe to it. You need people - actual human beings - to create or curate it. — Kristina Halvorson

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion. — Nick Denton

Creating great content that educates and informs is always the best marketing strategy. — David Meerman Scott

What we're now starting to see, as online retailers begin to capitalize on their extraordinary economic efficiences, is the shape of a massive mountain of choice emerging where before there was just a peak ... By necessity, the conomics of traditional, hit-driven retail limit choice. When you dramatically lower the costs of connecting supply and demand, it changes not just the numbers, but the entire nature of the market. This is not just a quantiative change, but a qualitative one, too. Bringing niches within reach reveals latent demand for noncommercial content. Then, as demand shifts toward the niches, the economics of provided them improve further, and so on, creating a positive feedback loop that will transform entire industries - and the culture - for decades to come. — Chris Anderson

For example, Jesus' stunning success in teaching and feeding the 5,000 at the beginning of John 6 is followed just a few paragraphs later by a corresponding numerical failure: "At this point many of his disciples turned away and deserted him" (John 6:66 NLT). Jesus didn't wring his hands and question his preaching strategy; he remained content, knowing he was in the Father's will. He had a larger perspective on what God was doing. Success isn't always bigger and better. The — Peter Scazzero

Your style guide is your most loyal brand protector. — Dane Brookes