Quotes & Sayings About Consumer Research

Noble again chose Larry McCarthy, the veteran media consultant who was known for his ability to distill a complicated subject into a simple, potent, and usually negative symbol. McCarthy had a reputation for being a particularly shrewd consumer of O, or opposition research on the rival candidates he was targeting. He often honed his ads using polls, focus groups, micro-targeting data, and "perception analyzers" - meters that evaluated viewers' split-second reactions to demo tapes. McCarthy — Jane Mayer

We do a lot of consumer research. Consumers believe the smartphone will be the remote, meaning that it will orchestrate a lot of things. So maybe you will take your connectivity with you to the car. — Hans Vestberg

It's not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers. What I found, over four years of research and reporting, was a conscious effort ... to get people hooked on foods that are convenient and inexpensive. — Michael Moss

See Eric J. Arnould and Craig J. Thompson "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, 31 (2005). — Douglas Holt

When I was in graduate school in consumer science and math, all of the big companies had labs, all doing blue sky research. — Sandra Lerner

Intelligent product design and oversight can be an effective substitute for consumer financial education. Such — Research Foundation Of CFA Institute

Research has shown that middle-income wage earners would benefit most from a large reduction in corporate tax rates. The corporate tax is not a rich-man's tax. Corporations don't even pay it. They just pass the tax on in terms of lower wages and benefits, higher consumer prices, and less stockholder value. — Lawrence Kudlow

Setting an aggressive enough carbon-reduction goal will result in an appropriate price for carbon and will help many a renewable technology. Consumer education will help. Most importantly, though, will be the continually declining cost trajectory of the real breakthrough in clean-technology costs driven by research and innovation. In the end, private capital is the real barometer of change. — Vinod Khosla

Since the beginning, HTC has focused on developing strong research and development capabilities and keeping a close eye on consumer, market and technology trends. — Cher Wang

Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer. — W. Edwards Deming

Recent research suggests that New Deal programs may actually have had their primary impact on the economy by influencing consumer and business expectations of future growth and inflation. — Christina Romer