Quotes & Sayings About Consumer Insights

Our alliance with AARP provides valuable insights into the critical 50- plus consumer segment. For more than two decades, The Home Depot has delivered home improvement know-how to customers of all ages. With the help of AARP, our newest workshops will address the specific interests of customers 50 and over. — Robert Nardelli

Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It's critical that design isn't subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front. — Mark Parker