Quotes & Sayings About Consumer Choice

Your everyday supermarket now carries roughly 40,000 items - twice as many as a decade ago. There are so many products, so many brands and sub-species of those brands, that no consumer is safe from the bombardment of choice overload.
A huge variety of product offering doesn't aid consumers. It is insanity. From the vast array of athletic shoes to bagels to portable CD players to bottled water, there quickly becomes a point at which mega-choices, like mega-information, do not serve the consumer; they abuse him. — Jeff Davidson

Most of Marx's predictions have failed to materialize, and his labor theory of value and other ideas have been proven wrong. Marx failed to recognize the incentive system built into the capitalist model - consumer choice and the profit motive of the entrepreneur. The irony is that capitalism, not socialism or Marxism, that has liberated the worker from the chains of poverty, monopoly, war, and oppression, and has better achieved Marx's vision of a millennium of hope, peace, abundance, leisure, and aesthetic expression for the 'full' human being. — Mark Skousen

Following imprinting, valuations become locally coherent, as the consumer attempts to reconcile future decisions of a "similar kind" with the initial one. This creates an illusion of order, because consumers' coherent responses to subsequent changes in conditions disguise the arbitrary nature of the initial, foundation choice. — Dan Ariely

Whether you regard it as infantile or as the highest achievement of the European mind, what we find in Kant are the philosophical roots of our modern identification of freedom with choice, where choice is understood as a pure flashing forth of the unconditioned will. This is important for understanding our culture because thus understood, choice serves as the central totem of consumer capitalism, and those who present choices to us appear as handmaidens to our own freedom.
When the choosing will is hermetically sealed off from the fuzzy, hard-to-master contingencies of the empirical world, it becomes more "free" in a sense: free for the kind of neurotic dissociation from reality that opens the door wide for others to leap in on our behalf, and present options that are available to us without the world-disclosing effort of skillful engagement. — Matthew B. Crawford

If there's a choice between tap water and bottled water, the consumer can make that choice. In a very large geography in the world, that choice does not exist. — Muhtar Kent

The activities of automobile manufacturers, commercial real estate developers, and the federal government have been far more important in determining patterns of transportation than consumer choice. — Dolores Hayden

But in the world of consumer advertising and consumer purchasing, no evil is moral. The evils consist of high prices, inconvenience, lack of choice, lack of privacy, heartburn, hair loss, slippery roads. This is no surprise, since the only problems worth advertising solutions for are problems treatable through the spending of money. But money cannot solve the problem of bad manners - the chatterer in the darkened movie theater, the patronizing sister-in-law, the selfish sex partner - except by offering refuge in an atomized privacy. And such privacy is exactly what the American Century has tended toward. — Jonathan Franzen

You can all supply your own favorite, most nauseating examples of the commodification of love. Mine include the wedding industry, TV ads that feature cute young children or the giving of automobiles as Christmas presents, and the particularly grotesque equation of diamond jewelry with everlasting devotion. The message, in each case, is that if you love somebody you should buy stuff. A related phenomenon is the ongoing transformation, courtesy of Facebook, of the verb 'to like' from a state of mind to an action that you perform with your computer mouse: from a feeling to an assertion of consumer choice. And liking, in general, is commercial culture's substitution for loving. — Jonathan Franzen

Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users. — Susan Wojcicki

Thanks to iCloud and other services, the choice of a phone or tablet today may lock a consumer into a branded silo, making it hard for him or her to do what Apple long importuned potential customers to do: switch. — Jonathan Zittrain

To he "over-choiced" with thirty different kinds of bread does indeed develop the shopper's awareness of differentiation and sense of taste. However, from the ego that is becoming dependent on such a surplus of choice, it also takes away the time and energy for other life pursuits. The ego is diverted and, with the help of the world of consumer goods, "turned in on itself" (bomo incur-vatus in se ipsum), as the tradition used to depict the sinner.
The least to he learned from the tradition of mysticism is that becoming empty in a world of surplus, learning to switch off, and limiting oneself are small steps in the liberation from consumerism, and that perhaps freedom cannot he imagined without letting go. — Dorothee Solle

Napster is a consumer revolt. Napster is about my right to have this music and to share if I've paid for it. You know, so we start to see our decisions, our opportunities, our every choice is a consumer choice. — Douglas Rushkoff

I've watched with amazement as Local Motors has pioneered a co-creation and micro-manufacturing model that has democratized the development and production of complex machines, effectively transforming consumer choice from supply-driven to demand-driven. — Bre Pettis

A conscience that is forbidden to operate in the choice of goals for economic activity is not conscience in the sense in which any moralist, pagan or Christian, has every understood the term. And the family (which [Michael] Novak regards as vital to the spirit of democratic capitalism) is precisely the place where the noncapitalist values have to be learned, where one is not free to choose his company and where one is not free to pursue self-interest to the limit. Because capitalism pursues the opposite goals - freedom of each individual to choose and pursue his own ends to the limit of his power - the disintegration of marriage and family life is one of the obvious characteristics of advanced capitalist societies. — Lesslie Newbigin

Since money or other resources must be withdrawn from possible alternative uses to finance the supposedly desirable public goods, the only relevant and appropriate question is whether or not these alternative uses to which the money could be put (that is, the private goods which could have been acquired but now cannot be bought because the money is being spent on public goods instead) are more valuable - more urgent - than the public goods. And the answer to this question is perfectly clear. In terms of consumer evaluations, however high its absolute level might be, the value of the public goods is relatively lower than that of the competing private goods because if one had left the choice to the consumers (and had not forced one alternative upon them), they evidently would have preferred spending their money differently (otherwise no force would have been necessary). — Hans-Hermann Hoppe

Resistence takes place on many planes. Occasionally it can be dramatic and public, but most of the decisions we are faced with are mundane and private. What to eat is a choice that we make several times a day, if we are lucky. The cumulative choices we make about food have profound implications. Food offers us many opportunities to resist the culture of mass marketing and commodification. Though consumer action can take many creative and powerful forms, we do not have to be reduced to the role of consumers selecting from seductive convenience items. We can merge appetite with activism and choose to involve ourselves in food as cocreators. (Page 27) — Sandor Ellix Katz

Fur is a contentious issue. Meat is a contentious issue. GMOs are a contentious issue. I think this whole thing going on about whether or not products should be labeled if they have GMOs in them - I, as a consumer, would like to know if I'm eating GMO food. If I choose to buy it then it's my choice. — Billy Corgan

Our domestic lives reflect the major trend that dominates the consumer marketplace today: an ever-increasing emphasis on variety and choice ... we find ourselves inventing our lives as we go along, improvising in an effort to take advantage of the bewildering range of choices that we face. — Sally Helgesen

CEI in 1992 "advised" the Food and Drug Administration to approve recombinant bovine somatotropin, which is a bioengineered growth hormone. Now surely such recommendation would be accompanied by the further suggestion of labeling the resulting products so that consumer choice- that ultimate driver of market forces-could be openly exercised? Think again: the CEI argued that mandatory labeling of dairy products is "inappropriate" because it violates the First Amendment (which includes the right to free speech-of the cows?). — Massimo Pigliucci

Do not be fooled by those who see you as just another consumer in a market of undifferentiated possibilities, where choice itself becomes the good, novelty usurps beauty, and subjective experience displaces truth. — Pope Benedict XVI

Content has always driven the business. Now it's no longer the queen to a king of distribution; it is the king, king, king, because the consumer has complete choice. — Michael Eisner

Microsoft is unlawfully taking advantage of its Windows monopoly to protect and to extend that monopoly and undermine consumer choice. — Janet Reno

The reason we feel alienated is because the society is infantile, trivial, and stupid. So the cost of sanity in this society is a certain level of alienation. I grapple with this because I'm a parent. And I think anybody who has children, you come to this realization, you know - what'll it be? Alienated, cynical intellectual? Or slack-jawed, half-wit consumer of the horseshit being handed down from on high? There is not much choice in there, you see. And we all want our children to be well adjusted; unfortunately, there's nothing to be well adjusted to! — Terence McKenna

Going green doesn't start with doing green acts - it starts with a shift in consciousness. This shift allows you to recognize that with every choice you make, you are voting either for or against the kind of world you wish to see. When you assume this as a way of being, your choices become easier. Using a reusable water bottle, recycling and making conscious daily consumer choices are just a few ... — Ian Somerhalder

Where is the pricing system that offers the consumer a fair choice between air to breathe and motor cars to drive about in? — Joan Robinson

Indeed, consumer choice informed by conscience is an unstoppable force for good. — Wayne Pacelle

Contemporary feminism is enamored with consumer choice and has fully accepted it as a substitute for freedom. — Holly Grigg-Spall

At Revolution Health Group we will put consumers back at the center of the system by giving them more choice, control and convenience.. while building the first comprehensive, consumer-driven health care company. — Steve Case

But this doesn't mean that there is incompatibility between regulation and rapid innovation: it is more of a disconnect, since both sides are there to serve customers' needs and it is those customers, both corporate and consumer, who will make the choice. These — Susanne Chishti