Quotes & Sayings About Company Branding

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. — Jeff Bezos

Your brand exists to differentiate. "Same crap, different day" won't do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that's simply too busy to listen. — David Brier

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo. — David Brier

Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight. — David Brier

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding). — David Brier

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions. — David Brier

Cookie cutters are for baking, not branding. — David Brier

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down. — Richard Branson

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line. — Graydon Carter

Branding is the art of differentiation — David Brier

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked. — David Brier

Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle. — David Brier

And while a brand is so much more than a company's logo, the logo is one of the key ambassadors to any brand. — David Brier

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along. — David Brier

Your brand is a combination of a customer's experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to
your company's brand reputation. — Elaine Fogel

The question is not how to get managers' emotional commitment but why manager's don't give it even if they like their company. — Stan Slap

A company has integrity when its words and actions consistently match the branding effort. — Maggie Macnab

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death? — David Brier

Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?

In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful. — David Brier

The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale). — David Brier

Having a me-too brand is a death sentence. — David Brier

Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves ... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential. — Carly Fiorina

So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp. — David Brier

Life is made up of dots — David Brier

The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying. — David Brier

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace. — David Brier

Brand growth and dominance is created by having the highest brand value, not the lowest price tag. — David Brier

By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance. — Stefan Sagmeister

Why is it there's no aisle in a grocery or department in a store or menu on a website for "average stuff" or "beige products"? FACT: People never got passionate about mediocre and average. While consumers and clients can find "best deals" and "natural foods" and "artisan goods," one doesn't find an aisle or a website menu tab offering "average stuff" without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it's the hot fudge we all crave and talk about). — David Brier

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. — David Brier

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing. — David Brier

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months. — David Brier

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. — Howard Schultz

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion. — David Brier

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does ... — Howard Schultz

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, "Why didn't we think of that?" Be very scared of "old tricks" and build a spirit of innovation. It's the "old tricks" that have the highest risk, not doing something bold. — David Brier

You are the first brand ambassador of your company — Bernard Kelvin Clive

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise. — Walter Isaacson

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates "loyalty" to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night. — David Brier