Coffee Marketing Quotes & Sayings

Just the other day, I was in my neighborhood Starbucks, waiting for the post office to open. I was enjoying a chocolatey cafe mocha when it occurred to me that to drink a mocha is to gulp down the entire history of the New World. From the Spanish exportation of Aztec cacao, and the Dutch invention of the chemical process for making cocoa, on down to the capitalist empire of Hershey, PA, and the lifestyle marketing of Seattle's Starbucks, the modern mocha is a bittersweet concoction of imperialism, genocide, invention, and consumerism served with whipped cream on top. — Sarah Vowell

Andreasen wanted to know why these people had deviated from their usual patterns. What he discovered has become a pillar of modern marketing theory: People's buying habits are more likely to change when they go through a major life event. When someone gets married, for example, they're more likely to start buying a new type of coffee. When they move into a new house, they're more apt to purchase a different kind of cereal. When they get divorced, there's a higher chance they'll start buying different brands of beer.7.7 Consumers going through major life events often don't notice, or care, that their shopping patterns have shifted. However, retailers notice, and they care quite a bit. — Charles Duhigg

I'm intent on marketing Jamaica. Jamaica has the best coffee, the best sugar, the best ginger and some of the best cocoa in the world. — Chris Blackwell

You know you're in a college town when there's a restaurant called "Pancakea." The establishment was a pancake/coffee house, and Choo, Molly, Sig, and I were sitting in a booth arguing about the place and its name and their relative merits. I thought the name was a take on panacea, implying that pancakes are a cure for everything. Sig thought the owner wanted the place to become the IKEA of pancakes. Molly thought that given how large the pancakes were, the title might be a riff on Pangea, the first continental landmass. We all agreed that the owner was probably an ex-college student who couldn't get a job with his or her major, but we couldn't agree on whether that major was philosophy, marketing, anthropology, or just heavy drinking. — Elliott James

Design is all about relationships. Unfortunately, many designers don't fully appreciate this. Some of the best design work I've ever done was drinking coffee or beers with engineers, marketing people, and business development hustlers. And I wholeheartedly mean design work. — Daniel Burka

Jack's marketing books had been a part of her life for so long that she had ceased to register their presence, simply moving them from the couch to the coffee table, from the bed to the nightstand. How to Sell Everything to Anybody. Eight Great Habits of CEOs. They all seemed to involve numbers, as if you could simply count yourself to riches, like following sheep to sleep. — Erica Bauermeister

I see the same coffee table everywhere. It's mass marketing. — Douglas Wilson

Contrary to the tenets of conventional wisdom, viral ideas and campaigns were not first transmitted via the electronic media of the Internet age. Their ideological forebears lived and replicated in the host coffee-houses, inns and taverns of the early eighteenth-century. — Gavin John Adams