Clever Marketing Quotes & Sayings

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. — Philip Kotler

We adopted a focused strategy of core businesses in Citicorp that play to our unique historic strengths as a global bank that will provide strong growth and attractive returns over the long-term ... And we've identified non-core assets we have shed. — Michael Corbat

Like everything else that doesn't last, today is gone now, but it was a pretty good day. — Jennifer Niven

Competition is a great thing and critically important in any industry. I respect the companies that build their brand through innovation/great product, packaging, sharp marketing and clever ideas. — John Robinson

EAN codes ordinarily have the first three digits (the prefix) identifying the country of manufacture, but that doesn't make sense for books. The industry committee's clever solution was to invent two new imaginary countries -- called Bookland 1 and Bookland 2 -- with corresponding prefixes of 978 and 979." (29) — Bruce T. Batchelor

It is not fear that stops you from doing the brave and true thing in your daily life. Rather, the problem is avoidance. You want to feel comfortable so you avoid doing or saying the thing that will evoke fear and other difficult emotions. Avoidance will make you feel less vulnerable in the short run but, it will never make you less afraid. — Harriet Lerner

There is a danger for Britain as we perceive ourselves, or as we are - less wealthy, facing economic austerity - that we essentially draw back. I think there is a recoil in parts of the country, and in parts of the government actually, from the multilateral system, and I think that's dangerous and wrong. — David Miliband

Great Britain is not part of the euro-zone; but the decision we take will have great importance for Great Britain. — Francois Fillon

Protect yourself from your own thoughts. — Jalaluddin Rumi

I wish I was one of those cute pregnant girls who wear skinny jeans throughout their pregnancies. But I just gain weight. — Jennifer Garner

That's kind of how I am - a roller coaster of emotions. — Tove Lo

Suppose a top politician, entertainment figure, or sports star said it didn't really matter who shot Lincoln or why, who attacked Pearl Harbor, the Alamo or the USS Liberty. Imagine the derision. Imagine the ridicule. Imagine the loss in credibility and marketing revenue. Now imagine if a well-respected academic 'who should know better' said exactly the same thing. It doesn't really matter who committed a great crime; history had nothing to teach us; we should never waste precious time trying to apprehend the perpetrators, nor understand their motives but focus only on the outcome of their foul deeds.

Well, that is exactly what Noam Chomsky appears to believe. Do not focus on the plot or the plotters or the clever planning of any crime but only the aftermath. Strangely, I had always thought linguistics was the scientific study of language rather than a lame attempt at disinformation. — Douglas Herman

Good," said Kaz, but the answer didn't come as quickly as Matthias might have expected. He fears for her, Matthias thought, and he does not like it. For once, he could sympathize with the demjin. — Leigh Bardugo

Ask yourself if you are happy and you cease to be so." That was John Stuart Mill, the nineteenth-century British philosopher who believed that happiness should be approached sideways, "like a crab." Is Bhutan a nation of crabs? Or is this whole notion of Gross National Happiness just a clever marketing ploy, like the one Aruba dreamed up a few years ago. "Come to Aruba: the island where happiness lives. — Eric Weiner

The movie marketing paradigm says throw an expensive premiere and hope that translates into ticket sales come opening weekend. A growth hacker says, "Hey, it's the twenty-first century, and we can be a lot more technical about how we acquire and capture new customers." The start-up world is full of companies taking clever hacks to drive their first set of customers into their sales funnel. The necessity of that jolt - needing to get it any way they can - has made start-ups very creative. — Ryan Holiday

People always knock what's new but I love the modern Internet, where cleverness is currency. Social media is a cleverness meritocracy. We're living in it. — Alexei Maxim Russell

It's always the same war. Only the names of the dead change. It's always about one thing: which group of rich men get to divvy up the spoils. They call it 'The Great War' - clever marketing. — A.G. Riddle

Charity is reaching into one's own pockets to assist his fellow man in need. Reaching into someone else's pocket to assist one's fellow man hardly qualifies as charity. When done privately, we deem it theft, and the individual risks jail time. — Walter E. Williams

If chick-lit really is taking a commercial battering, I'd suggest it's because the marketing has been done to death. Covering everything in girlie pink and putting chocolate in the title may once have been a clever Pavlovian device but now makes readers feel a bit sick. — Jojo Moyes

[My mom] worries about me going and taking drugs, whereas my dad advises me on what drugs to take and what ones not to take. So, they're very different. — Charli XCX

This all seemed quaint and amusing, but as the book moved through to the modern day, nothing changed. People still fell to the influence of persuasion techniques, especially when they broadcast information about themselves that allowed identification of their personality type
their true name, basically
and the attack vectors for these techniques were primarily aural and visual. But no one thought of this as magic. It was just falling for a good line or being distracted or clever marketing. Even the words were the same. People still got fascinated and charmed, spellbound and amazed, they forgot themselves, and were carried away. They just didn't think there was anything magical about that anymore. — Max Barry

Many a man who falls in love with a dimple makes the mistake of marrying the whole girl. — Evan Esar

We all had parts to play, we all had costumes to wear, we all had to be as merry as we could be, for the King was always laughing this winter and the Queen never stopped smiling. — Philippa Gregory

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave. — Seth Godin