Business Differentiation Quotes & Sayings

Branding is the art of differentiation — David Brier

A third path that a business can follow - an offshoot of our two main strategies - is pursuing a highly targeted market and focusing its resources on serving that tight segment, whether through cost leadership or differentiation. This is the focus strategy. — Anonymous

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace. — David Brier

Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do. — Tim Brown

Contrary to what most of us believe, happiness does not simply happen to us. It's something that we make happen, and it results from doing our best. Feeling fulfilled when we live up to our potentialities is what motivates differentiation and leads to evolution. — Mihaly Csikszentmihalyi