Build Your Brand Quotes & Sayings

Catch a customer with emotion and you will have a customer for a day; but, capture a customer with value and you will keep a customer for a lifetime. I truly believe in good, old-fashioned values when it comes to business. That is what timelessness is made of! At the end of the day, the question is, "Do you want to build a good hut for a day or do you want to build a good fortress for a lifetime?" Quality, value, understanding the needs of your clientele - that's how you build a legacy. Connect with people, because you can never underestimate just how many people out there are yearning for any form of good interpersonal connection that they can find and when you can provide that as a brand name, you can allow the person behind your business to shine through. That's how timelessness is created. It's not created by luring people into a myth; it's created by making connections, by remembering people's names, by being genuinely interested in everybody. — C. JoyBell C.

Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth. — Jim Mullen

nothing statusy about being stranded on the road. Designer-label companies charge more because they've spent a fortune on marketing and advertising to build their brand's status, their perceived value. I roll my eyes at people who, for example, wear Facconable shirts or Rolex watches. Right or wrong, I perceive them as so insecure that they need to attempt to appear worthy by silly spending. — Marty Nemko

It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level. — Gary Vaynerchuk

The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press. — Barbara Corcoran

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer. — Barbara Corcoran

Nothing you build will ever last without a lot of tender-loving-care (TLC). — Ifeanyi Enoch Onuoha

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns. — Al Ries

To succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand "Dangote," which I diligently built in the course of my trading commodities. — Aliko Dangote

On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity. — Jay Samit

If opportunity doesn't come knocking at your door, build a brand. — Bernard Kelvin Clive

The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done. — Henrik Fisker

It's hard to build a brand, competitively, and tell people what you do as well. — Jay Chiat

Build with advocacy, follow with influence. Your employees are your biggest brand advocates. — Jay Baer

build the brand that you want and not the one others have in mind for you. As Henry Ford said, 'If I'd asked my customers what they wanted they would have said a faster horse. — Niall Harbison

Students may feel the criticism is harsh, but I think it's possible they haven't had criticism before. It's my job to point out when something is badly done, or when there's no point of view. To build a brand you have to have something about you. If not personality, then some thought process. I'm 40, and they're young, so they're meant to be informing me. They should be bringing me a book or something that I haven't seen, not like some obscure chant book by Dominican monks, but an image of the way they see the world. — Louise Wilson

It's your duty to build your brand daily not in a day — Bernard Kelvin Clive

The more success I have with track and field the bigger my brand is. So I would say I'm more of a brand now, trying to build for the future. — Usain Bolt

In this case, it's half strategy, half engineering. The combination is going to be different in every situation, but the point is that it's always outside-the-box, even outside-the-budget. Today, as a marketer, our task isn't necessarily to "build a brand" or even to maintain a preexisting one. We're better off building an army of immensely loyal and passionate users. Which is easier to track, define, and grow? Which of these is real, and which is simply an idea? And when you get that right - a brand will come naturally. — Ryan Holiday

Remember that your reputation is everything. You build your personal brand through everything you do, whether big actions or small decisions, and that brand will stay with you throughout your career. — Jan Fields

Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving. — Meek Mill

If you don't build a personal brand, someone else will brand you with the wrong label. — Richie Norton

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. — Howard Schultz

Risks and benefits always go hand in hand. The reason that a project is full of risk is that it leads you into uncharted waters. It stretches your capability, which means that if you pull it off successfully, it's going to drive your competition batty. The ultimate coup is to stretch your own capability to a point beyond the competition's ability to respond. This is what gives you competitive advantage and helps you build a distinct brand in the market. — Tom DeMarco

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands. — Simon Mainwaring

Instead of begging to be picked by others, you have the choice to pick yourself and build your brand — Bernard Kelvin Clive

I always disagreed with the separation of the name and the brand and the person To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with. — Martha Stewart

In Maslow's pyramid of needs, Abraham Maslow demonstrates the hierarchy of human requirements, most basic at the bottom, in a diagram. If you ask me, putting people's most basic requirements in a pyramid is bloody exclusive in the first place.They're extremely difficult to build, only pharoahs are allows in them and Indiana Jones was very nearly killed trying to get the treasure out. — Russell Brand

What's the best way to build a brand for the long term? In a word: culture. — Tony Hsieh

For the Trump brand name, when we build, we want only the best buildings in the world. We travel a lot to see real estate projects worldwide, and we always study what can be done better. There's no question about it: a Trump Tower has to have the very best quality, amenities and facilities. People want that ultra-luxurious lifestyle. — Eric Trump

The goal here is to build a brand around social relevance in media (with his Participant Productions company). — Jeffrey Skoll

I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool. — Tommy Hilfiger

The good news - and it is largely good news - is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark — Tom Peters

All human aspirations are opportunities for brands to build relationships. — Laura Busche

What does it take to build something so that it's really easy to make comfortable little modifications in a way that once you've made them, they feel integral with the nature and structure of what is already there? You want to be able to mess around with it and progressively change it to bring it into an adapted state with yourself, your family, the climate, whatever. This kind of adaptation is a continuous process of gradually taking care. — Stewart Brand

Pantelion and Televisa can reach my core fan base better than anyone, and with the distribution expertise and brand recognition of Lionsgate, I know we can build on the crossover audience that we began to reach with 'Instructions.' — Eugenio Derbez

Build a brand or a brand will build you. — Richie Norton

Maintain the name you build. It is easier to make a good brand than to maintain a good brand already made. Wining a trophy is not as difficult as defending it. — Israelmore Ayivor

We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer. — Dan Levitan

It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process. — David F. D'Alessandro

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears. — Al Ries

Because of reality television and all these celebrities thinking they can be designers, everyone imagines that they can just become a designer, photographer, or model, but that's not the way things work. People have to go to school, learn their craft, and build a brand - that's the right, healthy way to do things. — Anna Wintour

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do. — Nicolas Ghesquiere

"As Colorado attempts to build its brand as a healthy state, marijuana "dilutes what you're trying to do." — John Hickenlooper

Build a name. Personal branding is all about name building. I don't just mean alphabetical name, but a name that can be spelt in the skills you have and pronounced with the things you do — Israelmore Ayivor

Build a valuable brand by branding what is valuable about you. — Ryan Lilly

People are aware of what I stand for through television. Nobody gets rich on TV but you build brand. That's what I'm attempting to do. — Kevin O'Leary

You are Younique! Build your unicity, live your uniquity and unleash your uniqueness. — Ifeanyi Enoch Onuoha

And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth. — Steve Case

Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business. — Richard Branson

I'm tryin' to build myself bigger than just Ace Hood, I'm tryin' to build myself as a bigger brand - open up clothing lines, colognes. — Ace Hood

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, "Why didn't we think of that?" Be very scared of "old tricks" and build a spirit of innovation. It's the "old tricks" that have the highest risk, not doing something bold. — David Brier

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. — Howard Schultz

Sound an alarm! Advertising, not deals, builds brands. — David Ogilvy

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective. — Al Ries

Step off the road. Build yourself a brand new path. — Maya Angelou

I'm trying to build a brand, so I can sell Keyshawn Johnson products in stores. You know, paint, rugs, carpet, drapery, fabrics, blankets, towels, hardware, plates. — Keyshawn Johnson

For missionary entrepreneurs, the dream outcome is to build an 'Internet treasure' - a brand that defines a generation, proves that we are better than our parents, and becomes something we couldn't live without. — Bing Gordon

I talk to Oprah several times a week, and I see the side of Oprah that's having the time of her life. What she's getting to do with OWN is build a team to create a brand from nothing. — David Zaslav

You have the right to create an appealing future for yourself; you also have the right to build up an appalling brand. Whichever, you own the value you create. — Israelmore Ayivor

Even if we give parents all the information they need and we improve school meals and build brand new supermarkets on every corner, none of that matters if when families step into a restaurant, they can't make a healthy choice. — Michelle Obama

Entrepreneurs are all unique. One way to build a business and turn it into a brand is to know who you are. — Ziad K. Abdelnour

I think it takes 30 years to build a luxury brand. — Tamara Mellon

I'm trying to build a brand. I'm not just doing one-off projects. — Brandon T. Jackson

Making promises and keeping them is a great way to build a brand. — Seth Godin

You can build a brand very fast now, especially with bloggers and how fast images can get out - the message just goes out faster and stronger than ever before. — Joseph Altuzarra

Competitive secrets: Why should you tell your competitors what you're doing? Won't it just help them? Oddly enough, most competitors don't really compete. For example, there are very good books on how to build a brand, yet most companies don't develop their brand. So most of your competitors won't use your secrets. You're trying to reach your customers, and they can tell the difference between leaders and followers. By standing out, you attract customers. — Andreas Ramos

You can't build a strong personal brand by just posting status updates ... people need more than that, they need valuable content, beyond updates and tweets. — Bernard Kelvin Clive

When you build your own brand, people will still return your phone calls regardless of the call letters or where you actually work, because they now know you and they trust you in what you have to say and what you're doing. That, to me, is the most important aspect when it comes to building your brand. — Roland Martin

We met financial expectations for the quarter in a difficult economic environment. We also signed a two-year programming agreement with Home & Garden Television to launch two new cable television series, and launched the Martha Stewart Kids magazine These initiatives provide future revenue and earnings growth for the brand and build long-term value for shareholders. — Martha Stewart

A lot of people don't know I'm from the West Coast. My swag is different. Me being from Young Money, affiliated with them, some people think I'm from down South. They think maybe I'm from New Orleans like them. It's just good to show people and build outside of Young Money, build my brand outside of that. — Tyga

What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt. — Lee Clow