Brier Quotes & Sayings

Your brand exists to differentiate. "Same crap, different day" won't do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that's simply too busy to listen. — David Brier

What airs outblown from ferny dells And clover-bloom and sweet brier smells. — John Greenleaf Whittier

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo. — David Brier

Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight. — David Brier

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding). — David Brier

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions. — David Brier

Cookie cutters are for baking, not branding. — David Brier

Branding is the art of differentiation — David Brier

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked. — David Brier

Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle. — David Brier

And while a brand is so much more than a company's logo, the logo is one of the key ambassadors to any brand. — David Brier

Very old are the woods; And the buds that break Out of the brier's boughs, When March winds wake, So old with their beauty are
Oh, no man knows Through what wild centuries Roves back the rose. — Walter De La Mare

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along. — David Brier

And slowly the snow began to melt. First, doing a number on children's constructions; Then retreating to the foundations of barns and other buildings. Mangy grass poked through the receding snow. Patches of white were swallowed up in the till of the fields. New shapes emerged. Areas of the forest became INACCESSIBLE now that the snow no longer weighed down the weeds and brier ... Nothing fits together anymore. — Craig Thompson

Having a me-too brand is a death sentence. — David Brier

The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale). — David Brier

But the rose leaves herself upon the brier, For winds to kiss and grateful bees to feed. — John Keats

Ideas are the currency of innovation. — David Brier

PUCK
How now, spirit! whither wander you?
FAIRY
Over hill, over dale,
Through bush, through brier,
Over park, over pale,
Through flood, through fire,
I do wander everywhere,
Swifter than the moon's sphere;
And I serve the fairy queen,
To dew her orbs upon the green.
The cowslips tall her pensioners be:
In their gold coats spots you see;
Those be rubies, fairy favours,
In those freckles live their savours:
I must go seek some dewdrops here
And hang a pearl in every cowslip's ear.
Farewell, thou lob of spirits; I'll be gone:
Our queen and all our elves come here anon. — William Shakespeare

The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying. — David Brier

Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?

In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful. — David Brier

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death? — David Brier

Hither rolls the storm of heat;
I feel its finer billows beat
Like a sea which me infolds;
Heat with viewless fingers moulds,
Swells, and mellows, and matures,
Paints, and flavors, and allures,
Bird and brier inly warms,
Still enriches and transforms,
Gives the reed and lily length,
Adds to oak and oxen strength,
Transforming what it doth infold,
Life out of death, new out of old. — Ralph Waldo Emerson

Over hill, over dale, Thorough bush, thorough brier, Over park, over pale, Thorough flood, thorough fire, I do wander everywhere, — William Shakespeare

Now the day is done,
Now the shepherd sun
Drives his white flocks from the sky;
Now the flowers rest
On their mother's breast,
Hushed by her low lullaby.

Now the glowworms glance,
Now the fireflies dance,
Under fern-boughs green and high;
And the western breeze
To the forest trees
Chants a tuneful lullaby.

Now 'mid shadows deep
Falls blessed sleep,
Like dew from the summer sky;
And the whole earth dreams,
In the moon's soft beams,
While night breathes a lullaby.

Now, birdlings, rest,
In your wind-rocked nest,
Unscared by the owl's shrill cry;
For with folded wings
Little Brier swings,
And singeth your lullaby. — Louisa May Alcott

The windflower and the violet, they perished long ago,
And the brier-rose and the orchis died amid the summer glow;
But on the hills the golden-rod, and the aster in the wood,
And the yellow sunflower by the brook, in autumn beauty stood,
Till fell the first from the clear cold heaven, as falls the plague on men,
And the brightness of their smile was gone, from upland glade and glen. — William C. Bryant

But, Doc, I'm not fourteen any more, and I'm not Lulamae. But the terrible part is (and I realized it while we were standing there) I am. I'm still stealing turkey eggs and running through a brier patch. Only now I call it having the mean reds. — Truman Capote

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates "loyalty" to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night. — David Brier

Oh Mother, Mother make my bed
Make it soft and narrow
My William died for love of me,
And I shall die of sorrow
They buried her in the old churchyard.
Sweet William's grave was nigh hers
And from his grave grew a red, red rose
And from her grave a brier.
They grew and grew up the old church spire
Until they could grow no higher
And there they twined, in a true love knot,
The red, red rose and the brier. — Cassandra Clare

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, "Why didn't we think of that?" Be very scared of "old tricks" and build a spirit of innovation. It's the "old tricks" that have the highest risk, not doing something bold. — David Brier

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion. — David Brier

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months. — David Brier

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing. — David Brier

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. — David Brier

Back towards the Vale of Tempe. "Daphne!" cried the young man. She did not know that it was Apollo, the Lord of the Silver Bow; she only knew that the stranger was following her, and she ran as fast as her fleet feet could carry her. No young man had ever spoken to her before, and the sound of his voice filled her heart with fear. "She is the fairest maiden that I ever saw," said Apollo to himself. "If I could only look at her face again and speak with her, how happy I should be." Through brake, through brier, over rocks and the trunks of fallen trees, down rugged slopes, across mountain streams, leaping, flying, panting, Daphne ran. She looked not once behind her, but she heard the swift footsteps of — James Baldwin

Why is it there's no aisle in a grocery or department in a store or menu on a website for "average stuff" or "beige products"? FACT: People never got passionate about mediocre and average. While consumers and clients can find "best deals" and "natural foods" and "artisan goods," one doesn't find an aisle or a website menu tab offering "average stuff" without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it's the hot fudge we all crave and talk about). — David Brier

I don't keer w'at you do wid me, Brer Fox,' sezee, 'so you don't fling me in dat brier-patch. Roas' me, Brer Fox' sezee, 'but don't fling me in dat brier-patch,' sezee. — Joel Chandler Harris

A brier rose whose buds yield fragrant harvest for the honey bee. — Letitia Elizabeth Landon

Brand growth and dominance is created by having the highest brand value, not the lowest price tag. — David Brier

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace. — David Brier

I won't get killed,' Rose protested.
Is that a promise?' Fish asked dryly, stirring his tea. 'If you break your word, I'll never believe you again.'
Rose shook her head at him. 'How can you even taste your tea if you put that much sugar in it?'
Don't change the subject. I don't want to be responsible for depriving the world of Rose Brier. Under no circumstances are you allowed to help us do anything more dangerous than ... change the oil in my car. — Regina Doman

Life is made up of dots — David Brier

So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp. — David Brier