Brands And Their Quotes & Sayings

Here is an all-too-brief summary of Buffett's approach: He looks for what he calls "franchise" companies with strong consumer brands, easily understandable businesses, robust financial health, and near-monopolies in their markets, like H & R Block, Gillette, and the Washington Post Co. Buffett likes to snap up a stock when a scandal, big loss, or other bad news passes over it like a storm cloud - as when he bought Coca-Cola soon after its disastrous rollout of "New Coke" and the market crash of 1987. He also wants to see managers who set and meet realistic goals; build their businesses from within rather than through acquisition; allocate capital wisely; and do not pay themselves hundred-million-dollar jackpots of stock options. Buffett insists on steady and sustainable growth in earnings, so the company will be worth more in the future than it is today. — Benjamin Graham

The supermarket is still open; it won't close till midnight. It is brilliantly bright. Its brightness offers sanctuary from loneliness and the dark. You could spend hours of your life here, in a state of suspended insecurity, meditating on the multiplicity of things to eat. Oh dear, there is so much! So many brands in shiny boxes, all of them promising you good appetite. Every article on the shelves cries out to you, take me, take me; and the mere competition of their appeals can make you imagine yourself wanted, even loved. But beware - when you get back to your empty room, you'll find that the false flattering elf of the advertisement has eluded you; what remains is only cardboard, cellophane and food. And you have lost the heart to be hungry. — Christopher Isherwood

Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right. — John Seabrook

Andreasen wanted to know why these people had deviated from their usual patterns. What he discovered has become a pillar of modern marketing theory: People's buying habits are more likely to change when they go through a major life event. When someone gets married, for example, they're more likely to start buying a new type of coffee. When they move into a new house, they're more apt to purchase a different kind of cereal. When they get divorced, there's a higher chance they'll start buying different brands of beer.7.7 Consumers going through major life events often don't notice, or care, that their shopping patterns have shifted. However, retailers notice, and they care quite a bit. — Charles Duhigg

Toilet paper was either bleached white or unbleached gray, yet there were more than a dozen kinds of ketchup and about 30 brands of cookies. I approved of their priorities. — Kristine K. Stevens

At its zenith Sears accounted for more than 2 percent of all retail sales in the United States. It pioneered several innovations critical to the success of today's most admired retailers: for example, supply chain management, store brands, catalogue retailing, and credit card sales. The esteem in which Sears' management was held shows in this 1964 excerpt from Fortune: "How did Sears do it? In a way, the most arresting aspect of its story is that there was no gimmick. Sears opened no big bag of tricks, shot off no skyrockets. Instead, it looked as though everybody in its organization simply did the right thing, easily and naturally. And their cumulative effect was to create an extraordinary powerhouse of a company. — Clayton M Christensen

Building a more compassionate society is going to be a bilateral exercise between individuals and the brands that represent their aspirations, their values and their truths. People make brands. If people are compassionate, brands will be compassionate in return. — Monica Lewinsky

Book authors are in high demand for speaking engagements and appearances; they are the new 'celebrity' and celebrities gain access. Authors not only make money from royalties or book advances but from their keynotes, presentations and strategically branded product lines. This includes entrepreneurial ideas for you to extend yourself beyond just writing and prepares you to add speaking and consulting to your revenue stream. You have to begin to look outside book sales and towards the speaking market. There are radio, interviews, news, television, small channel television keynotes, lectures, seminars and workshops. These types of events have the possibility to be much more lucrative than just selling books. In essence, the book builds and brands you in the public eye. It gives you credibility and the opportunity to be more than you are. It enables you to now be a voice, a teacher, a leader, an expert - after all, you wrote the book on it! — Kytka Hilmar-Jezek

Perhaps we should worry less about judging people for being Mormon or Baptist or Muslim or gay or straight or black or white or Latino or by their religious or political brands and worry more about electing thoughtful, serious and ethical politicians on both sides of the political isle who are willing to work together for progress. — Charity Sunshine Tillemann-Dick

There's a word people in business use a lot: disruptive. The market can never be stable, the best it can be is falling apart in useful ways. Like the universe in general, really. To disrupt the market in your favour is now seen as being the ultimate achievement. Create a climate of absolute uncertainty, continual fear about enormous change, and you'll see people's . . . well, I was about to say 'true selves,' but they don't really have true selves, they're continually falling apart too . . . you'll see people concentrate on looking after themselves and their own, grabbing for familiar symbols. The right . . . brands, shall we say, can prosper hugely then, in the ultimate disruption. — Paul Cornell

I hope they can see that as a consumer, if they express themselves, they may make an impact and leverage their impact on the brands, and the brands can leverage their buying power on tens of thousands of polluters - suppliers - in China. — Ma Jun

AOL has a great collection of brands, and the question is, 'Can they innovate and scale their business?' And those are very challenging things to do. But I think they are well positioned to grow. — Jason Calacanis

The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal ... It's two brands working together: the Rhett and Link brand and their brand. — Charles Lincoln Neal

Nothing has been as instructive in exploring the notion of authenticity as relearning the work of the great philosophers Aristotle and Plato. We are struck by their applicability to our work as we help companies and people develop their brands. Why do these early philosophers have so much to say that is helpful to modern marketers? We believe it is because they were focused on the fundamental issues of authenticity that we all face: Who are we? Why are we? How should we behave? Asking these questions encourages us to deepen our self-awareness. In particular, this issue of "who are we?" is critical. Knowing who we are is the key to elevating our capacities and performance. — Tom Hayes

Customers expect richer experiences when they come into contact with our brands and richer experiences come from having rich dialogue. Businesses that refuse to become more open to rich dialogues with their customers will be punished badly. Businesses that are keen on only feeding customers with information without opening channels for customer feedback will soon find themselves left behind. Survival in these times calls for rich dialogue for richer experiences. — J. N. HALM

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves. — Nirmalya Kumar

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it. — Simon Mainwaring

Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases. — Simon Mainwaring

If companies are able to have multiple revenue streams and have their hands in multiple pools of money, then why shouldn't the people who actually work for those brands be able to do the exact same thing? — Roland Martin

Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads. — Kevin Systrom

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town. — Simon Mainwaring

Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit. — Simon Mainwaring

Stereotyping and generating brands around musicians I think contributes to their eventual demise. — Squarepusher

Comedy is hard. In many ways, it's like singing: If you have perfect pitch, it's much easier. But you can still go a long way toward mastering the rudiments if you must trust your voice. Most of the mistakes I've seen people make in trying to write funny is that they don't trust their own senses of humor. They don't think they're funny, and they set out to write funny the way they've read other people being funny with a grim determination that pretty much precludes any chance that anybody is going to have fun. Relax, listen to your characters, exploit their fears and flaws, and mine their situations for places in which they can use their own brands of humor. — Jennifer Crusie

The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction of complex and even spiritual needs into commercial transactions. — Simon Anholt

I know that weeds shall grow in it
Faster than men can burn;
And though they scatter now and go,
In some far century, sad and slow,
I have a vision, and I know
The heathen shall return.
They shall not come with warships,
They shall not waste with brands,
But books be all their eating,
And ink be on their hands. — G.K. Chesterton

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal. — Simon Mainwaring

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. — Simon Mainwaring

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust. — Richard Branson

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. — Simon Mainwaring

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications — Martin Lindstrom

The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking? — Simon Mainwaring

Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior. — Simon Mainwaring

The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers. — Simon Mainwaring

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Consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market. — David Ogilvy

People of civilized countenance made much of exposing the soft underbellies of their psyche - effete and sensitive were the brands of finer breeding. It was easy for them, safe, and that was the whole point, after all: a statement of coddled opulence that burned the throats of the poor more than any ostentatious show of wealth. — Steven Erikson

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. — Tom Peters

Consumers are taking ownership of brands, and their referral power is priceless. — Erik Qualman

TV is the only medium that I've ever been successful with in delivering really emotional messaging and I think as people are trying to work their way through what this changing environment is going to mean, playing to the emotional side as well as the pragmatic and the rational side is going to be something that a number of brands will want to fully explore. — Jill McDonald

The explosion of paperwork, in turn, is a direct result of the introduction of corporate management techniques, which are always justified as ways of increasing efficiency, by introducing competition at every level. What these management techniques invariably end up meaning in practice is that everyone winds up spending most of their time trying to sell each other things: grant proposals; book proposals; assessments of our students' job and grant applications; assessments of our colleagues; prospectuses for new interdisciplinary majors, institutes, conference workshops, and universities themselves, which have now become brands to be marketed to prospective students or contributors. Marketing and PR thus come to engulf every aspect of university life. — David Graeber

Ultimately, brands are built by people who passionately believe in their brands. Indeed, many of the world's best brands can be linked to a single person: Howard Schultz created Starbucks, Steve Jobs built Apple, Pleasant Roland formed American Girl, Richard Branson developed Virgin, and Phil Knight was the driving force behind Nike. Brand builders understand and believe in the power of brands. Tim — Alice M. Tybout

Great brands solve problems for their customers in profound ways because they understand the pain points and anticipate needs based on that understanding. — Gabriel Aluisy

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter. — Simon Mainwaring

Brands will increasingly handle their own e-commerce and rely less and less on local distribution partners. Why should they give away their profit margins? — Natalie Massenet

Local brands evoke national pride, are seen as less profit-oriented, and are often formed on deep local insights. But quality worries persist, innovation is questioned, the information can be woefully inadequate, they are sometimes seen to be opaque and their advertising is clearly recognised as not being of a global standard. For local brands, quality, innovation and transparency are critical hills to climb. — Miles Young

It's more about subtracting every single buck from the tourists that still flock there. Gentrification and the need for developers to maximize their profits from every square inch of the place means that there just aren't any scruffy little basement clubs left. Those scruffy little basement clubs were the areas lifeblood. Now, it's all penthouse flats and global brands. They destroyed the very thing that drew people there in the first place - it's superficial sleaziness. — Derek Ridgers

In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty. — Simon Mainwaring

Successful organizations and companies share the stage with their best storytellers. Brands are a collection of narratives. Unleash your best stories. — Carmine Gallo

In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic. — Howard Schultz

Back then, when the culture was still building, people were loyal to stores, brands, and the cause. The style was retro-nineties, loud colors, vector or photographic driven, skinny jeans, selvage denim, lots of Japanese brands, and hip-hop/street culture content. There was also a political aspect to streetwear. Speaking for myself, I was sick of rocking logos for people. What people started printing their own shirts on AAA or American Apparel blanks, we got to rep the culture through the clothing. In the post-9/11 era, a lot of the more powerful messages about individuality, free speech, and what it was to be American manifested themselves in streetwear. (215) — Eddie Huang

They passed the hall, that echoes still,
Pass as lightly as you will.
The brands were flat, the brands were dying,
Amid their own white ashes lying;
But when the lady passed, there came
A tongue of light, a fit of flame;
And Christabel saw the lady's eye,
And nothing else saw she thereby, — Samuel Taylor Coleridge

People change, and so do their aspirations, and so should brands. — Laura Busche

We can wait for the system to collapse of its own accord, for the rage of the downtrodden and dispossessed to build, for chaos of some sort to expose and destroy it. But implosion might take a long time. And when it happens, we may find ourselves even more powerless than we are now. They - the hardcore, racist, undereducated, fundamentalist Christian, anit-civil liberties Right - are preparing to step into the breach, to seize power. They can't wait to unleash their venomous hatred on the city-dwelling commie hipster fags they despise. They are armed. They recognize that the system is doomed. They've seen this coming. They're organized and willing to merge their disparate brands of conservatism under a common leadership. Most importantly, they get it. They don't need to be convinced that everything is in play. They're putting it in play. — Ted Rall

I am all for the inclusion of foreign cultures, not their omission in our media. Foreign names, brands, and inventions must be allowed to show and to compete in US publications. Today, most foreign words are still banned. And almost 7 billion people whose first language is not English are silenced. — Thorsten J. Pattberg

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence. — Brian E. Boyd Sr.

When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it's an image that can change, that can evolve. It doesn't reinvent itself every two years. — Ralph Lauren

You're not just competing with other brands for their attention, you're also competing with their friends, family, music playlists, soccer games, and nights out on the town. — Bryan J. Kramer

The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something. — James Murdoch

I think reality TV for dancers has changed for the better. There are more opportunities and the platforms that we are being given are better. We have more job security and TV is allowing different levels of dance to come through to the forefront. People can now take their abilities and turn them into brands and make these top dollars. — Laurieann Gibson

We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y. — Amy Jo Martin

Indeed, the key to all diplomacy was knowing when they were serious about their threats and when they were posturing. Nations were like individuals, requiring cultivation and the paying of respect. — H.W. Brands

At LVMH, we have amazing heritage brands, and we put interesting talents in those brands, sometimes very young, like we did at Givenchy with Riccardo Tisci at the time, or like we just did with J.W. Anderson at Loewe, but also talents that are already further along in their careers, like Raf Simons at Christian Dior or Nicolas at Vuitton. — Delphine Arnault

Harmonizing religion and science makes you seem like an open-minded and reasonable person, while asserting their incompatibility makes enemies and brands you as "militant." The reason is clear: religion occupies a privileged place in our society. Attacking it is off-limits, although going after other supernatural or paranormal beliefs like ESP, homeopathy, or political worldviews is not. Accommodationism is not meant to defend science, which can stand on its own, but to show that in some way religion can still make credible claims about the world. — Jerry A. Coyne

I have met convicted child molesters before. They don't waer badges or brands or tattoos announcing their vice. It's hidden under a soft, grandfatherly smile; it's tucked in the pocket of a buttoned down shirt. They look the rest of us, and that's what makes it so frightening - to know that these beasts move among us, and we are none the wisest.
They have girlfriends and wives who have loved them, unaware. — Jodi Picoult

Branding is he ability to constantly create a perception in the minds of your audience/market that there is no product/service like yours that meet their needs and wants by providing distinct value — Bernard Kelvin Clive

Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange. — Jay Samit