Quotes & Sayings About Brands

If you are not a brand, you are a commodity. — Robert Kiyosaki

Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right. — John Seabrook

Inventory discipline across the brands coupled with an outstanding holiday performance at Victoria's Secret led to a 36 percent increase in fourth-quarter earnings per share at Limited Inc.. — Bill Vaughan

Grant made the perfect candidate, a war hero with indistinct views on most political issues. — H.W. Brands

The fact that California was the most cosmopolitan state in the union, as a result of the gold rush, simply made white voters more susceptible to racist and xenophobic arguments. — H.W. Brands

Major brands don't know what to do with happy customers. They make it hard for customers to say thanks and way too often companies don't celebrate and embrace customers' positive gestures. — Paul Walker

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed. — Lee Clow

I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do. — Gary Vaynerchuk

Bring your kids along next time you go to the grocery store and ask them to help find the price per unit for the general grocery items. By comparing brands and looking for the best prices, kids will get in the habit of looking for deals and understand the value of the dollar. — Alexa Von Tobel

Studying brands outside of your industry can spark creative brainstorms. — Carmine Gallo

Hoke Moseley is a magnificently battered hero. Willeford brings him to us lean and hard and brand-new. — Donald E. Westlake

We can't go to courts in China, so we have to find alternate ways, like working with brands to try and create a level playing field by identifying the most obvious polluters. — Ma Jun

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? — Simon Mainwaring

Science Magazine wouldn't in a dream think about publishing a single Chinese term. Chinese words and brands must be suppressed, crushed even, hold back at all costs. — Thorsten J. Pattberg

coltish-looking, — H.W. Brands

When people lack true culture or are devoid of innovative ideas, they speak about wine, various brands of alcoholic beverages, or the quality of soap. — Dimitris Mita

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you. — Seth Godin

He lived in terror of, well, becoming ordinary. — H.W. Brands

Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good. — Simon Mainwaring

He was a generous but subtly demanding boss. — H.W. Brands

In the beginning it was just about the business - now it's about the brand. — Richard Branson

In this digital age with its speed of change, any brand that refuses to innovate will die — Bernard Kelvin Clive

With more [distribution] channels, it's important to have 'must-have' content and brands that cut through the clutter. — Thomas O Staggs

The Indonesian brands aren't interested in sports people, only movie stars, because they can get more exposure in the media. — Taufik Hidayat

Behind good brands lie stakeholder companies. — Will Hutton

Every brand has something on the Internet, whether it's video or doing something on social media. It's just another form that brands are starting to realize they have to be a part of. — Anthony Padilla

A precious performance, Blaine had called it, in that gently forbearing tone he used when they talked about novels, as though he was sure that she, with a little more time and a little more wisdom, would come to accept that the novels he liked were superior, novels written by young and youngish men and packed with things, a fascinating, confounding accumulation of brands and music and comic books and icons, with emotions skimmed over, and each sentence stylishly aware of its own stylishness. She had read many of them, because he recommended them, but they were like cotton candy that so easily evaporated from her tongue's memory. — Chimamanda Ngozi Adichie

Don't beg for platforms, build your platform. — Bernard Kelvin Clive

The brands that will thrive in the coming years are the ones that have a purpose beyond profit. — Richard Branson

I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive. — Natalie Massenet

Don't lose your relevance — Bernard Kelvin Clive

For a case study in personal branding. Google "Jarod Kintz." He's kind of a big deal. — Ryan Lilly

In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed. — Edward Bernays

Reagan is described as delivering Barry Goldwater's doctrine with John F. Kennedy's technique. — H.W. Brands

We should tell more young designers not to worry about what they're going to do with their design careers. They should start their own brands. Designers should create their own beautiful brands that can change the world. — Karim Rashid

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, "Why didn't we think of that?" Be very scared of "old tricks" and build a spirit of innovation. It's the "old tricks" that have the highest risk, not doing something bold. — David Brier

I don't want to die and leave a few sad songs and a hump in the ground as my only monument. I want to leave a world that is liberated from trash, pollution, racism, nation-states, nation-state wars and armies, from pomp, bigotry, parochialism, a thousand different brands of untruth and licentious, usurious economics. — George Jackson

'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola. — Mark Burnett

I think I am one of the smallest surviving brands. — Manolo Blahnik

This senate was a place where good Representatives went when they died. Thomas Reed — H.W. Brands

Brands are the solution, not the problem. Brands are how you sort out the cesspool ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component. — Eric Schmidt

Brands need to take the phrase 'acting like a publisher literally. — Dietrich Mateschitz

Selling scent is a key job for celebrities. At any one time, there'll be hundreds of them at it, going on the world's talk shows, doing photo-shoots, providing employment for thousands. Celebrities are instant brands. — Peter York

We think we're going to be especially strong in platform where we have our two platform brands: our database brand is the Oracle Database 12c, and our programming language brand is this thing called Java. — Larry Ellison

Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone. — John Battelle

In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today. — Jerry Della Femina

I think there are a few brands like Nike and Patagonia which are quite progressively minded. — Ma Jun

Brand is much more than a name or a logo. Brand is everything and everything is brand — Dan Pallotta

Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands. — Erik Qualman

Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. — Howard Schultz

All Advertising is essentially a promise of future happiness. — Suleman Abdullah

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. — Tom Peters

I believe the road to preeminent success in any line is to make yourself master IN THAT LINE. I have no faith in the policy of scattering one's resources. Andrew Carnegie — H.W. Brands

At the age of eight I started getting into fashion, brands such as Tommy Hilfiger, Nautica and Ralph Lauren. But in 2005 I started wearing John Richmond jeans. — ASAP Rocky

Scott Bedbury, Starbucks' vice president of marketing, openly recognized that "consumers don't truly believe there's a huge difference between products," which is why brands must "establish emotional ties" with their customers — Naomi Klein

A great brand starts with a hero product. — Andy Dunn

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube. — Chad Hurley

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter. — Simon Mainwaring

I love discovering new young brands and watching these fashion lines take off, like Peter Pilotto, Christopher Kane, and Clover Canyon. — Gillian Jacobs

His charm was not electric, but it was enveloping. — H.W. Brands

Brands are selling our self-esteem back to us, through association. We need to own our brands. — Kanye West

I'm pretty brand-less. If I wear a brand, then you can't tell. I'm not about the logos. — Theophilus London

As I said, I haven't spent a lot of time thinking about partner brands. — Jim Cantalupo

I've had the luxury of working on a lot of our great brands here at Warner Brothers, including a lot of the DC ones. I've also worked on a lot of great brands that were not DC. — Diane Nelson

We give ourselves to prayer. We preach a Gospel that saves to the uttermost, and witness to its power. We do not argue about worldliness; we witness. We do not discuss philosophy; we preach the Gospel. We do not speculate about the destiny of sinners; we pluck them as brands from the burning. We ask no man's patronage. We beg no man's money. We fear no man's frownLet no man join us who is afraid, and we want none but those who are saved, sanctified and aflame with the fire of the Holy Ghost. — Samuel Chadwick

So the dentist took a trip to his local supermarkets, brought seventy-eight brands of cereal back to his lab, and proceeded to measure the sugar content of each with damning precision. A third of the brands had sugar levels between 10 percent and 25 percent. Another third ranged up to an alarming 50 percent, and eleven climbed even higher still - with one cereal, Super Orange Crisps, packing a sugar load of 70.8 percent. When each cereal brand was cross-referenced with TV advertising records, the sweetest brands were found to be the ones most heavily marketed to kids during Saturday morning cartoons. — Michael Moss

If men could menstruate ... clearly, menstruation would become an enviable, boast-worthy, masculine event: Men would brag about how long and how much.... Sanitary supplies would be federally funded and free. Of course, some men would still pay for the prestige of such commercial brands as Paul Newman Tampons, Muhammed Ali's Rope-a-Dope Pads, John Wayne Maxi Pads, and Joe Namath Jock Shields - "For Those Light Bachelor Days." Gloria Steinem — Sawyer King

Fashion is not necessarily about labels. It's not about brands. It's about something else that comes from within you. — Ralph Lauren

It was a typical point, made in typical style, mixing pride and humility. — H.W. Brands

Ultimately, brands are built by people who passionately believe in their brands. Indeed, many of the world's best brands can be linked to a single person: Howard Schultz created Starbucks, Steve Jobs built Apple, Pleasant Roland formed American Girl, Richard Branson developed Virgin, and Phil Knight was the driving force behind Nike. Brand builders understand and believe in the power of brands. Tim — Alice M. Tybout

I think a lot of what I wanted to do in 2014 was build a repertoire or a portfolio for what I can do with traditional celebrities or with brands or whatever. Maybe 2015 is the year I start reaching out to people I always dreamed to do stuff with. — Tyler Oakley

Brands are no longer created; they are co-created. — Brian Solis

You can be obsessed with makeup and hair products and, you know, your appearance and still be absolutely making smart life decisions and work on your smarts, develop your smarts by studying something like math. Then you'll make much better decisions on the brands of clothing that you buy or whatever it is that you want. — Danica McKellar

Why must some of us deliberate between brands of toothpaste while others deliberate between damp dirt and bone dust to quiet the fire of an empty stomach lining? — Barbara Kingsolver

He forced himself into good spirits. — H.W. Brands

Everybody has the answers or they'll make them up for you. Just once I'd like to hear a brand-new question. — Rod McKuen

He adored competing but didn't want you to know he'd ever worked at it. — H.W. Brands

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself. — Kim Garst

A brand is the promise of an experience. — Alexander Isley

Never use pages for personal brand! — Robert Scoble

A lot of Americans desperately want to believe that China is full of poor people who can't innovate, and the only goods they make are cheap, toxic rip-offs our Western brands. They want to believe the only reason the Chinese economy is surging is because the West wants cheap goods and China knows how to make them that way. — Sarah Lacy

I can't imagine a more aesthetically offensive item of footwear than Crocs. That little strap! I shudder.
... I know Crocs are affordable. Well, so are Converse and lots of other brands that don't look like hooves. — Tim Gunn

In social media, employees are the channel, not brands. — Chris Boudreaux

We must plant trees, grow gardens instead of lawns, ride bicycles when we can and support responsible local businesses over big brands. — Bryant McGill

Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It's important that they are free to develop ideas. And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It's not a big investment. — Bernard Arnault

Local brands evoke national pride, are seen as less profit-oriented, and are often formed on deep local insights. But quality worries persist, innovation is questioned, the information can be woefully inadequate, they are sometimes seen to be opaque and their advertising is clearly recognised as not being of a global standard. For local brands, quality, innovation and transparency are critical hills to climb. — Miles Young

We have so many people who can't see a fat man standing beside a thin one without coming to the conclusion the fat man got that way by taking advantage of the thin one, — H.W. Brands

Do you know anything about fashion magazines? Being treated like superficial bimbos by men like you, and having to write about designer brands. Do you know what that feels like? — Suh Jung

I had a good time that night, too," Michael said, "but I kept thinking, This is forever. This is forever. You will have this good time again and again, a million times over, until it will be like a play in which you and Laura and a few fugitive lives sit around an imaginary fire and talk and sing songs and love each other and sometimes throw imaginary brands at the eyes blinking beyond the circle of imaginary firelight. And then I thought - and this is where I sounded just like a real philosopher - And even when you admit that you know every line in the play and every song that will be sung, even when you know that this evening spent with friends is pleasant and joyful because you remember it as pleasant and joyful and wouldn't change it for the world, even when you know that anything you feel for these good friends has no more reality than a dream faithfully remembered every night for a thousand years - even then it goes on. Even then it has just begun. — Peter S. Beagle

We are really very lucky to have so many fantastic brands. But to grow them we should not be too much in a hurry. They are growing fast, but they have to grow accordingly to the market and to the capacity we have to deliver good products. — Bernard Arnault

Brands will increasingly handle their own e-commerce and rely less and less on local distribution partners. Why should they give away their profit margins? — Natalie Massenet

Once information slipped the bonds of gravity and friction, it tended to gather where it was most valuable. — H.W. Brands

When it comes to other celebrity brands, I think a lot of people do a great job, but it can't be all about them. Everybody doesn't want to just look like the celebrity, because they can't. They just want one element of that style. — Jessica Simpson

Gen. Scott saw more through the eyes of his staff officers than through his own. — H.W. Brands

Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands. — Thomas Gad

Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on. — John Sculley

I truly believe that we're about to enter a second golden age of design. The first one was in the '50s and '60s, when designers like Raymond Loewy, Charles Eames, George Nelson and Dieter Rams were shepherds of the brands they were working with. They had influence over the products and how companies communicated and promoted themselves. — Yves Behar

People like to be able to identify a brand, and I don't really have one. — Chris Weitz

If any personal description of me is thought desirable, it may be said, I am, in height, six feet, four inches, nearly; lean in flesh, weighing on an average one hundred and eighty pounds; dark complexion, with coarse black hair, and grey eyes
no other marks or brands recollected. — Abraham Lincoln

Mediocrity is Death. — Suleman Abdullah