Branding Quotes Quotes & Sayings

Your brand exists to differentiate. "Same crap, different day" won't do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that's simply too busy to listen. — David Brier

Branding is not just about social media — Bernard Kelvin Clive

Branding is not just a product, it's also a way of life, an idea, branding is actually leadership. — Onyi Anyado

Without differentiation you have no brand — Bernard Kelvin Clive

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo. — David Brier

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding). — David Brier

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions. — David Brier

Cookie cutters are for baking, not branding. — David Brier

When your LinkedIn Profile doesn't sync with your Facebook persona, you are on a verge of sinking your brand — Bernard Kelvin Clive

Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard. — Loren Weisman

If your brand isn't visible, it won't be viable. — Catrice M. Jackson

Brands that stand out from the competition are purposefully disruptive or different — Bernard Kelvin Clive

Branding is to constantly create a perception in the mind of consumers that there is no product like yours — Bernard Kelvin Clive

Entrepreneur, your last 20 tweets has to be about your brain, brand and business. — Onyi Anyado

Personal branding is about standing for something in a big way and asserting yourself honestly and boldly. It's about casting aside the limitations and pressures imposed by what you've been told that you can or cannot be or do and expanding your vision, going for the very best and becoming your very best. — MonaLisa Chukwuma

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked. — David Brier

Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle. — David Brier

Be sensational, be surprising, and be remarkable. Activate your star power! — Catrice M. Jackson

Feedbacks are means for brands to look back. — Bernard Kelvin Clive

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along. — David Brier

Entrepreneur, you are your brand. Your website, business card, speech and how you walk and talk is your brand. — Onyi Anyado

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question. — Laura Busche

Do everything in your power to make customers go confidently in the direction of their purchase intention. — Laura Busche

You've already got everything you need to succeed right in-front of your tits — Runa Magnus

In today's saturated marketplace, you'll go nowhere selling a "bunch of features." We are in the business of disrupting the market with brands that matter. — Laura Busche

Don't just do the obvious and predictable stuff, be remarkable! — Bernard Kelvin Clive

What makes your brand stick and tick is your ability to make it memorable — Bernard Kelvin Clive

Bury My Heart is a life-altering approach to turning managers into unconditionally committed leaders. — Stan Slap

The question is not how to get managers' emotional commitment but why manager's don't give it even if they like their company. — Stan Slap

Your WHY for your BRAND is more important than the HOW. — Bernard Kelvin Clive

Take your feet of of the brakes, push the pedal, give yourself the green light and be unstoppable. — Catrice M. Jackson

Your brand story's "happily ever after" involves open wallets. — Laura Busche

The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying. — David Brier

All human aspirations are opportunities for brands to build relationships. — Laura Busche

So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp. — David Brier

Imitation limits imaginations — Bernard Kelvin Clive

Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?

In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful. — David Brier

Your perception will determine your reception — Bernard Kelvin Clive

Until you have a purpose and clear direction of your life (business) you would only be building a fake brand — Bernard Kelvin Clive

Design is a human ritual of understanding. — Maggie Macnab

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace. — David Brier

The size of your audience is more important than the size of your book — Bernard Kelvin Clive

If you don't build a personal brand, someone else will brand you with the wrong label. — Richie Norton

Brands and customers alike, do evolve — Bernard Kelvin Clive

Branding is simply pattern recognition, established across multiple tiers of application and fueled by the energy of money. — Maggie Macnab

Americans share an affinity to establish a distinctive identity and know one's self in a physiological, psychological, and spiritual sense, and we strive to attain self-actualization, self-realization, and/or bliss. — Kilroy J. Oldster

Trusted relationships are the essence of a brand — Bernard Kelvin Clive

Don't just be selling, be connecting — Bernard Kelvin Clive

Having a me-too brand is a death sentence. — David Brier

Consumers care less about your brand's vision statement, they want value delivered — Bernard Kelvin Clive

Build a brand or a brand will build you. — Richie Norton

Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it. — Laura Busche

The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale). — David Brier

Ideas are the currency of innovation. — David Brier

People relate to people, and if your brand feels like people, they'll relate to you, too. — Laura Busche

Lean brands are the result of continually testing assumptions. — Laura Busche

Brands play in an exciting sandbox of symbolic meanings. — Laura Busche

Either you follow-up or you fold-up — Bernard Kelvin Clive

An exceptional brand culture has the effect of a charm, it entices and binds people. — Bernard Kelvin Clive

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, "Why didn't we think of that?" Be very scared of "old tricks" and build a spirit of innovation. It's the "old tricks" that have the highest risk, not doing something bold. — David Brier

Make sure you test your brand story's recipe with whomever you're cooking it for. — Laura Busche

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.

Then I met designers. And instantly fell in love. Let me tell you why.

Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.

I'm bringing this up because it's time to bridge the gap between design and business. — Laura Busche

Brand integrity is the ability to present one's brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand's promise). — Bernard Kelvin Clive

Brands grow faster and stronger with the help of Brand Advocates, Influencers & Tribes — Bernard Kelvin Clive

Sometimes, you just have to start all over differently. — Bernard Kelvin Clive

How do you want the world to see you professionally? What kinds of work do you enjoy doing? Why are you on LinkedIn? Those are the questions you should think about when creating your LinkedIn profile, so it's aligned with your personal brand. While marketing-speak like 'personal brand' feels fake to many of us, we're really just talking about setting the right tone for your profile and positioning yourself for the kinds of opportunities you're interested in. — Melanie Pinola

An advertising campaign should be timely.

A branding campaign should be timeless. — Steven Howard

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion. — David Brier

What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow? — Laura Busche

Make your brand memorable or risk fading out! — Bernard Kelvin Clive

Products shouldn't just work well, they must unfold well. — Laura Busche

If a great mansion is located in a wrong environment, it loses its real value! So it is, when a great and true genius fails to get the right stage, its real value is least seen! — Ernest Agyemang Yeboah

Man is born to dream, to be enlightened, to connect and to be fulfilled. Managers are too. — Stan Slap

Stop selling hard to your pals, most of the time they are just not your audience — Bernard Kelvin Clive

In the digital economy, if you can't be trusted you have no business doing business. — Bernard Kelvin Clive

When You Seek to Stay in Your Natural Flow of Vitality That is When Your Magical Moments Appear — Runa Magnus

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates "loyalty" to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night. — David Brier

Don't be a one hit wonder. Daringly disrupt the marketplace again and again. — Catrice M. Jackson

There is this one thing that makes a big difference: creativity! There is this one thing that gives birth to great things: imaginations! The world we see is a product of creativity and imaginations, and they that know the power of creativity and how to give life to their imaginations live and leave distinctive footprints! — Ernest Agyemang Yeboah

Some people are known, they have the platform and presence, but still remain irrelevant. They know you and what you do, but they don't need you or your offering. I see too many people with a platform but without substance, again this is not sustainable. Lack of substance can only relegate your talent or skill towards the league of the mediocre, if at all you become much by superficial branding then you will become the best of the worst. You don't have what it takes but you depend on your ability to sell substandard offerings to the market. It will not last for long, but quickly become irrelevant. — Archibald Marwizi

Positioning yourself and effective branding should not be left to sports and movie stars. Your need a personal coach, manager or mentor otherwise your expertise, skills or talent will not go far. You might have what it takes but sometimes you lack strategy and some finer elements. — Archibald Marwizi

Brands are like shoes, they come in sizes and styles; one size & style doesn't fit everyone. — Bernard Kelvin Clive

The brand building process is a marathon that takes time with patience, persistence, consistence, and authenticity to deliver on your unique promise of value — Bernard Kelvin Clive

People change, and so do their aspirations, and so should brands. — Laura Busche

A brand is a person that has a voice, evokes emotion and spreads a message. — Richie Norton

Why is it there's no aisle in a grocery or department in a store or menu on a website for "average stuff" or "beige products"? FACT: People never got passionate about mediocre and average. While consumers and clients can find "best deals" and "natural foods" and "artisan goods," one doesn't find an aisle or a website menu tab offering "average stuff" without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it's the hot fudge we all crave and talk about). — David Brier

I did not come this far to settle for less than I deserve. — April WIlliams

When people can't handle your light, it's because they haven't yet discovered their own, and you are a reminder of that. Don't take it personal, and don't shrink or hide. Either they will choose to shine or grab a pair of shades. — Catrice M. Jackson

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. — David Brier

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing. — David Brier

Brand growth and dominance is created by having the highest brand value, not the lowest price tag. — David Brier

The moment is not over when you have found the right fit in your style. Begin with knowing who you really are and apologize for nothing. There are no mistakes when it comes to personal expression. — Steven Cuoco

The personal values managers reported being the most under pressure to compromise to do their jobs successfully: 1. Family 2. Integrity. — Stan Slap

Every growing brand thrives on brand influencers and advocates — Bernard Kelvin Clive

How people perceive your brand will determine how they will receive your brand — Bernard Kelvin Clive

Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you. — Laura Busche

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months. — David Brier

Be intentionally infectious. Make your brand contagiously buzz worthy. — Catrice M. Jackson

So, you don't have money to invest in your brand? You do have money for damage control, right?

Here's the thing: anyone can make your brand inferior in your absence. — Laura Busche

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity - in startups, enterprises, and life itself. — Laura Busche