Branding Culture Quotes & Sayings

Your brand exists to differentiate. "Same crap, different day" won't do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that's simply too busy to listen. — David Brier

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo. — David Brier

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding). — David Brier

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions. — David Brier

Cookie cutters are for baking, not branding. — David Brier

I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture. — Naomi Klein

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked. — David Brier

Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle. — David Brier

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along. — David Brier

Bury My Heart is a life-altering approach to turning managers into unconditionally committed leaders. — Stan Slap

The question is not how to get managers' emotional commitment but why manager's don't give it even if they like their company. — Stan Slap

What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message, — Anne Elizabeth Moore

Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?

In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful. — David Brier

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death? — David Brier

An exceptional brand culture has the effect of a charm, it entices and binds people. — Bernard Kelvin Clive

Free-thinking, powerful, passionate women are dangerous to a conservative male-dominated culture. They tend to do what they want and believe is right...not what you tell them. And so patriarchal cultures have a deep-seated fear of women in their power, their ability to give life...and take life, their uncontrollable emotions, their intuition, their constant changing. Rather than seek partnership with this power, the patriarchal system has chosen to dominate and subdue the women who show signs of it through shaming, branding, naming, ostracising, traumatising, raping, medicating...and burning. In patriarchy powerful women are a threat. Their — Lucy H. Pearce

The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale). — David Brier

In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down. — David Chipperfield

Having a me-too brand is a death sentence. — David Brier

Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms. — Wally Olins

Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves ... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential. — Carly Fiorina

When the magic of the brand is truly felt by the workforce, it can be called brandful. — Julia Gometz

So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp. — David Brier

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months. — David Brier

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates "loyalty" to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night. — David Brier

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise. — Walter Isaacson

Man is born to dream, to be enlightened, to connect and to be fulfilled. Managers are too. — Stan Slap

The architect of popular culture is none other than Satan. He is the chief designer and chief marketer, and he has been branding worldliness since the beginning of time. His methods are shifty and constantly in motion, changing fads and trends to keep the world running in circles, trying to keep up with the latest and greatest. — Billy Graham

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, "Why didn't we think of that?" Be very scared of "old tricks" and build a spirit of innovation. It's the "old tricks" that have the highest risk, not doing something bold. — David Brier

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion. — David Brier

The public debate plays out in an infinite regress of blame over who's responsible for those who fail to fit the standard erotic mold. This is variously ascribed to the people choosing to be the deviants they are, porn, the Devil (always a shoo-in), bad parents, poor role models, our sexually repressed culture, or the psychiatrists who keep needling sexual minorities by branding them mentally ill. It's a rabbit hole of endless (and usually endlessly bad) arguments. Morally, all that matters - and allow me to reiterate that because I feel it's quite important, all that matters - is whether a person's sexual deviancy is demonstrably harmful. If it's not, and we reject the person anyway, then we're not the good guys in this scenario; we're the bad guys. — Jesse Bering

I think that overall, ultimately the impact of advertisers calling the shots is a more cloying, complacent culture. For example, it was just announced that Unilever is branding environmental content at The Guardian. How radical or pointed can that content be? — Astra Taylor

Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it. — David Amerland

The personal values managers reported being the most under pressure to compromise to do their jobs successfully: 1. Family 2. Integrity. — Stan Slap

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing. — David Brier

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. — David Brier

Why is it there's no aisle in a grocery or department in a store or menu on a website for "average stuff" or "beige products"? FACT: People never got passionate about mediocre and average. While consumers and clients can find "best deals" and "natural foods" and "artisan goods," one doesn't find an aisle or a website menu tab offering "average stuff" without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it's the hot fudge we all crave and talk about). — David Brier

Brand growth and dominance is created by having the highest brand value, not the lowest price tag. — David Brier

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace. — David Brier

The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying. — David Brier