Branding And Advertising Quotes & Sayings

Leading fools is like leading no one.
Following a fool is like following no one.
The wise make the best leaders and followers. — Matshona Dhliwayo

Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth. — Tony Hsieh

Narcissism is as profitable to a model as scruffiness is to a homeless person. — Mokokoma Mokhonoana

It made a romantic tale. The young rouge, cheating death, returning to his grieving lover. But in reality? Ashyn had always known life did not resemble one of her book stories or Moria's bard tales, and yet there was a part of her that hoped it did. The more she saw, the more she realized she was wrong. People made up stories because that is what they wanted from their world. A place where goodness, kindness, and honor were rewarded. They were not rewarded. The people of Edgewood could attest to that. - Sea Of Shadows — Kelly Armstrong

Yeah," Ven added. "Crazy was too good a shade on Quentin.... — Passhenette1

The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty

Better to be known for something than be forgotten for nothing. — John Hegarty

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do ... — George Lois

Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising positioning and targeting. This in-air branding exercise will allow us to target a specific player demographic, while continuing to expand the presence of our brand throughout the continental United States. — Calvin Ayre

What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message, — Anne Elizabeth Moore

There appears to be momentum towards more and more misunderstandings between religions, a degradation of relations. — Aga Khan IV

There used to be this real sense of community integrity in rock. It has really eroded. Everyone seems to be on their own now. — Tom Petty

Why was Simpson called "OJ" except in some kind of branding or headlinese that said, "Look, this guy is sweet, wholseome, and nourishing (and 'Orenthal' is just too fancy)? You can have him for breakfast." (And "Sweetness" and "Sweet" are nicknames often given to black men.) Is "OJ" that far away from Jell-O? Wasn't that extended advertising campaign a way of saying you can trust our pudding because Bill Cosby likes it - sweet, wholesome, and pretty? — David Thomson

What the heart feels today, the head will know tomorrow. — John Hegarty

Man is not made to understand life, but to live it. — George Santayana

Some comedians you work with, they only turn on when the camera turn on, and they're like sad-faced clowns when the camera's off. And then, they come alive when the camera come on. And you be like, "Oh, damn. You're not a depressed ball of depression, but you are actually funny." — Ice Cube

Familiarity with the brand requires some experience of it (via advertising, word of mouth, internet publicity), Confidence comes with the perception of competence in the brand itself (which is why new brands really need to work hard for people to experience them first) and Trustworthiness refers to the sense of whether the brand is going to live up to its promise of reliability for the price paid. — David Amerland

The function of advertising is simply to promote and sustain competitive advantage for brands. — John Hegarty

Philosopher Jean Baudrillard made a similar observation about the use of material goods as symbols of immaterial values. He noted that any given material object has two kinds of value: it has use value (the amount of utility which can be derived from the good), and it has sign value (a value based on what the object means to the person who owns it.) Advertisers constantly attempt to increase the amount that people will pay for products by infusing them with artificial sign value. Emotional branding, for example, is the practice of using images to link a product with a positive emotional state, so that people will unthinkingly purchase the product when they crave the emotion. — Melinda Selmys

Go away," his sister says. "I'm going to the circus, if you would care to join me," Bailey says, his voice dull. He already knows what her answer will be. "No," she says, as predictable as the dinnertime silence. "How childish," she adds, shooting him a disdainful glare. Bailey leaves without another word, letting the wind slam the front door behind him. The — Erin Morgenstern

The bodyguard's description of the shooting added a detail Poole had never heard before: That white Cadillac didn't just pull up "alongside" the car Tupac and Suge were riding in, Alexander said, but was actually a little bit ahead of the BMW when the killer opened fire, allowing him to shoot at an angle that made it possible to avoid hitting Suge with a stray bullet. — Randall Sullivan

I always read. You know how sharks have to keep swimming or they die? I'm like that. If I stop reading, I die. — Patrick Rothfuss

Sound an alarm! Advertising, not deals, builds brands. — David Ogilvy

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. — Howard Schultz

An advertising campaign should be timely.

A branding campaign should be timeless. — Steven Howard

It's like a pulsar inside me. There is this great burst of energy, forcing me to write, and then the star goes quiet for a time, and I think it's gone, but it's gathering energy for another burst. And I seem to be almost unwilling participants in this. — Richard Bach

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does ... — Howard Schultz

Do not allow grass to grow on the road of friendship. — Marie Therese Rodet Geoffrin

Data-driven statistics has the danger of isolating statistics from the rest of the scientific and mathematical communities by not allowing valuable cross-pollination of ideas from other fields. — Lawrence Shepp

Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind. — John Hegarty