Quotes & Sayings About Brand Value

Cost does not equal value ... and low cost parts decrease brand equity for a very long time. — Tom Peters

Catch a customer with emotion and you will have a customer for a day; but, capture a customer with value and you will keep a customer for a lifetime. I truly believe in good, old-fashioned values when it comes to business. That is what timelessness is made of! At the end of the day, the question is, "Do you want to build a good hut for a day or do you want to build a good fortress for a lifetime?" Quality, value, understanding the needs of your clientele - that's how you build a legacy. Connect with people, because you can never underestimate just how many people out there are yearning for any form of good interpersonal connection that they can find and when you can provide that as a brand name, you can allow the person behind your business to shine through. That's how timelessness is created. It's not created by luring people into a myth; it's created by making connections, by remembering people's names, by being genuinely interested in everybody. — C. JoyBell C.

The coffee served in the coffeehouses wasn't necessarily very good coffee. Because of the way coffee was taxed in Britain (by the gallon), the practice was to brew it in large batches, store it cold in barrels, and reheat it a little at a time for serving. So coffee's appeal in Britain had less to do with being a quality beverage than with being a social lubricant. People went to coffeehouses to meet people of shared interests, gossip, read the latest journals and newspapers - a brand-new word and concept in the 1660s - and exchange information of value to their lives and business. Some took to using coffeehouses as their offices - as, most famously, at Lloyd's Coffee House on Lombard Street, which gradually evolved into Lloyd's insurance market. — Bill Bryson

nothing statusy about being stranded on the road. Designer-label companies charge more because they've spent a fortune on marketing and advertising to build their brand's status, their perceived value. I roll my eyes at people who, for example, wear Facconable shirts or Rolex watches. Right or wrong, I perceive them as so insecure that they need to attempt to appear worthy by silly spending. — Marty Nemko

Anybody who has had the pleasure of reading an article about themselves in the press knows that, on the whole, there is a huge amount of inaccuracy, value judgment and the use of a crowbar to insert editorial bias that reflects the current political leaning of that particular paper. — Jo Brand

The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky; it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new. — Richard Branson

How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive? — Simon Mainwaring

We've all heard of the surveys revealing that teenagers think cows lay eggs, and others where children can identify more brand logos than trees, by a staggering margin. My view is that children will form a significant part of the green fightback. They instinctively understand the value of the environment. — Zac Goldsmith

I didn't understand the Kindle's true value until I finished an e-book on the beach. In sixty seconds - and without benefit of pants - I had brand-new reading material at my fingertips. — Jen Lancaster

Horses are the brand value of 'Wertheimer Freres.' — Alain Wertheimer

The key is to be true to your community's norms and values. You can't just force yourself on people and try to sell them something they don't want - that's good advice for marketers generally, but particularly on community-driven sites like MySpace. You have to find ways to add value to your members' lives while being consistent with your brand's identity. — Chris DeWolfe

Make sure your reading, studying or research are always adding value to the defined vision, mission, beliefs and values that form your unique personal brand. — Archibald Marwizi

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you. — Seth Godin

Companies' motives to make profit means they neglect inherent social or moral values. — Russell Brand

An undiscovered genius has no value in the marketplace — Bernard Kelvin Clive

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad. — Donny Deutsch

Convert your fans into your customers by adding value to what you do. — Israelmore Ayivor

Consumers care less about your brand's vision statement, they want value delivered — Bernard Kelvin Clive

You are lovable. Can you show me any baby in any nursery who isn't priceless? No. There's no such thing as a worthless newborn. And the essential value that was born into brand-new-baby you can never be extinguished. This means that even if you think you're being absolutely honest, believing yourself to be anything other than astonishing, incomparable, and infinitely precious makes you a habitual liar. — Martha Beck

A personal (Brand) is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's a distinctive voice, it' s a core message, it's passion driven by purpose, it's a positive impact that creates an impression — Bernard Kelvin Clive

The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale). — David Brier

Your dreams can earn you money and provision when you don't only have fans, but customers. — Israelmore Ayivor

Branding is he ability to constantly create a perception in the minds of your audience/market that there is no product/service like yours that meet their needs and wants by providing distinct value — Bernard Kelvin Clive

Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand - which is a lot of brand, brand-wise. — Gideon Haigh

Brand growth and dominance is created by having the highest brand value, not the lowest price tag. — David Brier

Your personal brand is your promise of value to the world, and your commitment to deliver distinctively with every skill developed and talents you have been gifted with. — Bernard Kelvin Clive

Study the public behavior of top stars and you can detect a keen attentiveness to brand value. — Peter Bart

Consistency in leadership means everyone knows what to expect from you or in dealing with you. It is the quality that draws respect and value towards a leadership brand. This also means you have the discipline to stick to your principles and values regardless of challenges or consequences, and you prove this over a long period of time. — Archibald Marwizi

Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. He encourages his team, is a great motivator and a born captain. He is not the media's blue eyed boy because he is a very straightforward person, who never minces his words, instead he talks in a no nonsense manner to the press. He shares an extremely healthy rapport with his teammates. His leadership skills are also vouched for by the youngsters in the team. He has phenomenal brand value. He's the new-age Indian, an aggressive go-getter, full of self-belief, determination. — Ravi Shastri

There is no value with just one restaurant or with one person. The brand has to be bigger than the person. — Wolfgang Puck

Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace. — Bernard Kelvin Clive

The businessperson can therefore know the exact dollar profit on a product, but not the exact dollar value of the brand, the advertising, or, indeed, the quality of the product. — James Adams

Your personal brand must exude who you are, what you stand for, specifies your target market, what value you intend to add to them and the unique offering through which you will do that. — Archibald Marwizi

Excessively precise economic analysis can lead to assessing everything in terms of its easily measurable melt value - the value that thieves get from stealing copper wiring from isolated houses, that vandals got from tearing down Greek temples for the lead joints holding the marble blocks together, that shortsighted timber companies get from liquidating their forests. The standard to insist on is live value. What is something worth when it's working? — Stewart Brand

Build a valuable brand by branding what is valuable about you. — Ryan Lilly

There are several key pieces to keeping audiences engaged, and the evolution of that. One of them, mostly importantly really, is to have a brand that has purpose and value. — Stephanie McMahon

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand. — Stephen Jin-Woo Kim

The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies. — Stephen King

You have the right to create an appealing future for yourself; you also have the right to build up an appalling brand. Whichever, you own the value you create. — Israelmore Ayivor

The rise of feminist underpants is a weird twist on Karl Marx's theory of commodity fetishism, wherein consumer products once divorced from inherent use value are imbued with all sorts of meaning. To brand something as feminist doesn't involve ideology, or labor, or policy, or specific actions or processes. It's just a matter of saying, 'This is feminist because we say it is. — Andi Zeisler

Rebrand is not just about buzzing brand words; it's about repurposing your lives, finding your true voice and building an authentic brand that impact lives. It's a call to reexamine our lives, our goals and dreams; to think about why we do what we do, to align lives back to source (God) and connect with the hearts of people. It's a movement, to help, to add value, to create meaning, to impact lives. — Bernard Kelvin Clive

You can follow your favorite company or organization. You can also mix that in with your family and your social network and talk about all these interests in real time. That's the value, not the brand 'Twitter.' Twitter just provides the venue for it. — Jack Dorsey

If you add the value, you will become the brand. Find a way to add more value than anyone else does — Tony Robbins

Potential to increase the lifetime value of the customer. Usually marketing departments assume that the lifetime value of a customer is fixed when doing their ROI calculations. We view the lifetime value of a customer to be a moving target that can increase if we can create more and more positive emotional associations with our brand through every interaction that a person has with us. Another common trap that many marketers fall into is focusing too much on trying to figure out how to generate a lot of buzz, when really they should be focused on building engagement and trust. I can tell you that my mom has zero buzz, but when she says something, I listen. To that end, most of our efforts on the customer service and customer experience side actually happen after we've already made the sale and taken a customer's credit card number. — Tony Hsieh

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing. — David Brier

We met financial expectations for the quarter in a difficult economic environment. We also signed a two-year programming agreement with Home & Garden Television to launch two new cable television series, and launched the Martha Stewart Kids magazine These initiatives provide future revenue and earnings growth for the brand and build long-term value for shareholders. — Martha Stewart

The only way you compete, the only way you succeed in competing, the only way you develop a brand, the only you can dominate in an industry is to find a way to add more value for other people's lives than anyone else is adding. - Tony Robbins. — Carlos Castillo

It's been you all along, and it'll be you all the way. Learn to play up your strengths, embrace your flaws, and pursue your passions. Be gentle when your mind, body, or soul are tired. Value your time and surround yourself with those who do too. Above all, give your dreams the same respect you grant to others'. This is the starting point of all great brand builders: self-empathy. — Laura Busche

The brand building process is a marathon that takes time with patience, persistence, consistence, and authenticity to deliver on your unique promise of value — Bernard Kelvin Clive

At XL, we tackle risk like no one else, analyzing deeper and listening closely to our clients to create solutions that unleash the world's capacity to advance. By helping our clients unlock their full potential, we fulfill our own. Our new brand demonstrates this unique outlook and the commitment and value we bring to clients. — Mike McGavick

You can't help everyone and most critically you can't help people who don't need you or see the value you have to offer — Bernard Kelvin Clive

The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney. — Anne Sweeney