Quotes & Sayings About Brand Storytelling

My brand is good storytelling. I really want [my company] Hillman Grad Productions to be associated with great stories, interesting characters; things that are three-dimensional and feel honest. — Lena Waithe

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling. — Gary Vaynerchuk

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. — Simon Mainwaring

If you want meaning for your brand or company, dare to embrace conflict — Antonio Nunez Lopez

Marketing shouldn't feel like marketing. It should feel like a story. — Jim Signorelli

Games are advancing in terms of storytelling and trying to create a character, and it's a brand new audience for me. — Kevin Spacey

I think people love having a person behind a brand who lives it. The idea of storytelling is really important. — Aerin Lauder

He was charmed out of all reason as he watched her, this sandy, disheveled, storytelling mermaid, who seemed already to belong to him and yet wanted nothing to do with him. His heart worked in strange rhythms, as if it were struggling to adjust to a brand new metronome. What was happening to him? — Lisa Kleypas

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.

This process aligns strategy to brand story to the buyer's actual experience on their customer journey.

These easy-to-tell stories reveal the opportunities and gaps in the customer's experience versus the current marketing & sales process.

These legends communicate the brand's story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.

Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line. — Bryan Eisenberg

To me, the AMC brand is great storytelling - they call it slow-burn storytelling. — Billy Campbell