Brand Story Quotes & Sayings

While Barack Obama was making his latest pitch for a brand new, even more unsustainable entitlement at the health care 'summit,' thousands of Greeks took to the streets to riot. An enterprising cable network might have shown the two scenes on a continuous split-screen - because they're part of the same story. It's just that Greece is a little further along in the plot: They're at the point where the canoe is about to plunge over the falls. America is further upstream and can still pull for shore, but has decided, instead, that what it needs to do is catch up with the Greek canoe. — Mark Steyn

Back when I was 16, when I should have been doing normal high school things, I availed myself of my brand new driver's license to spend as much time as possible in Milwaukee's Renaissance Book Shop, a tumbledown five-story warehouse that the city was finally able to close down in 2011 for safety reasons. It was my teenage paradise. — Rick Perlstein

You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox. — Deepak Chopra

It's a rare memoir that can tell a story that seems brand new, but Nina Here Nor There does it. This one-of-a-kind narrator undertakes a quest that is unmistakably timely. But in its yearning for awareness and connection, this book feels timeless. — K.M. Soehnlein

When you get Richard Dawkins yapping menopausally at some poor hamstrung old archbishop, while we dismantle our environment due to the materialistic, pessimistic principles that the atheistic tyranny of the day is tacitly sponsoring, it is time to look for a new story. — Russell Brand

Every day when I open the mail I encounter a find with a brand-new brew of story and emotion. — Davy Rothbart

You have to forgive everyone for everything. You can't cling on to any blame that you may be using to make sense of the story of your life. — Russell Brand

But there's also the fact that in my experience most of my readers are first and foremost plain old-fashioned readers. Good readers. They're not looking for cozy brand-name output and that means I don't have to give it to 'em. They're not lazy and have little patience with pre-fab beach-bag books or Oprah's opine du jour. They're questers.
They know that every now and then you're gonna get lucky and pure gold like King and Straub's Black House will simply drop into your lap at the local supermarket but after that, if your bent is horror and suspense fiction, you're gonna have to get your hands dirty and root around for more. Find a Ramsey Campbell or an Edward Lee. They expect diversity and search it out. They want what all good readers want - to be taken somewhere in a book or a story that's really worth visiting for a while. Maybe even worth thinking about after.
If that place happens to scare the hell out of you all the better. — Jack Ketchum

Jesus didn't have to extend His love. He didn't have to think of me when He went up on that cross. He didn't have to rewrite my story from one of beauty to one of brokenness and create a whole new brand of beauty. He simply didn't have to do it, but He did. He bought me. He bought me that day He died, and He showed His power when He overcame death and rose from the grave. He overcame my death in that moment. He overcame my fear of death in that unbelievable, beautiful moment, and the fruit of that death, that resurrection, and that stunning grace is peace. It is the hardest peace, because it is brutal. Horribly brutal and ugly, and we want to look away, but it is the greatest, greatest story that ever was. And it was, and it is. — Kara Tippetts

Look up," the darkness whispered,
"Do you wish to travel time?
For there are centuries of stories
Hidden inside each star's shine.
Yet what you see is just a sentence
In a tale with many more,
For the light reaching us now
Left the home countless years before.
And someday in the future
Long after your last goodbye,
Perhaps somebody else
Will turn their eyes upto the sky.
And where now you just see darkness
They will see a brand new light,
The beginning of a story
That has just left home tonight. — Emily Hanson

Mostly we tell the story of our lives, or mostly we're taught to tell it, as a quest to avoid suffering, though if your goal is a search for meaning, honor, experience, the same events may be victories or necessary steps. Then the personal matters; it's home; but you can travel in and out of it, rather than being marooned there. The leprosy specialist Paul Brand wrote, "Pain, along with its cousin touch, is distributed universally on the body, providing a sort of boundary of self," but empathy, solidarity, allegiance
the nerves that run out into the world
expand the self beyond its physical bounds. — Rebecca Solnit

Your brand is a combination of a customer's experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to
your company's brand reputation. — Elaine Fogel

Your brand story's "happily ever after" involves open wallets. — Laura Busche

Toy Story 3 is so besotted with brand names and product-placement that it stops being about the innocent pleasures of imagination
the usefulness of toys
and strictly celebrates consumerism. — Armond White

Your brand is a story unfolding across all customer touch points. — Jonah Sachs

I always said that I want to write a book about success and my story and my brand and everything that goes with it, as a woman, as a leader, as someone who has stepped up to the plate and who opens the door for the rest of the women from the Middle East. — Reem Acra

A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically. — Laura Busche

If the right person tells a story, I guess it doesn't matter how many times you've heard it. Your heart still hears it brand new — Natalie Lloyd

I like a lot of independent brands - Melbourne's Kloke, Handsom and Neuw Denim, and Bassike in Sydney. It's easier to be proud of what you're wearing if you've met the people behind the brand and there's more of a personal story. — Chet Faker

I am beyond thrilled to be hitting the road with 'Singin' in the Rain.' As a huge fan of the original movie, the chance to bring this story to life on stage is something I couldn't pass up, and it'll be great visiting some of the beautiful theatres on the tour; some I've been to previously; some are going to be a brand new experience for me. — Maxwell Caulfield

And while we're on the subject of ducks, which we plainly are, the story, 'The Ugly Duckling' ought be banned as the central character wasn't a duckling or he wouldn't have grown up into a swan. He was a cygnet. — Russell Brand

In fact, Lincoln and Stanton had already heard similar complaints. After dispatching investigators to look into General Grant's behavior, however, they had concluded that his drinking did not affect his unmatched ability to plan, execute, and win battles. A memorable story circulated that when a delegation brought further rumors of Grant's drinking to the president, Lincoln declared that if he could find the brand of whiskey Grant used, he would promptly distribute it to the rest of his generals! — Doris Kearns Goodwin

Of course, to hear weev tell the story, it was clear that he also did it for the lulz. He would giggle whenever Goatse Security was mentioned in news reports about the incident. He imagined millions of people Googling the strange name of the security group, and then recoiling in horror at the sight of a vile "anal supernova" beaming off their screen.4 Goatse is a notoriously grotesque Internet image of a man hunched over and pulling apart his butt cheeks wider than you might think is humanly possible. Those who view it are forever unable to unsee what they have just seen - unable to forget even the smallest detail, their minds seared by the image as if the gaping maw, adorned with a ring, were a red-hot cattle brand. The — Gabriella Coleman

Story-selling is the secret to successful brand selling — Bernard Kelvin Clive

You're maybe eighteen. Your mother didn't love you enough so you decided to pierce your lip and brand your body to piss her off. You hang around this band because they make you feel like you belong. And most days you wish you were in a band of your own, but you know that probably will never happen." I met his eyes waiting.
I'm twenty. my mother has an assload of tattoos herself, she thinks its art. I have a lip ring because it turns girls on when I do this." He licked his lip, lingering on the metal for a couple intense seconds. My eyes fluttered with nervousness. — Holly Hood

Being a showrunner meant writing and producing a television show, period, but with 'Lost,' suddenly it became part of the job to promote and be the face of the brand. In a weird way, the story was as much the star as any of the actors, so people wanted to hear from us. — Carlton Cuse

Make this part of your brand DNA ... Tell Your Story In a Way People Will Care. — Ted Rubin

Make the customer the hero of your brand's story. — Simon Mainwaring

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.

This process aligns strategy to brand story to the buyer's actual experience on their customer journey.

These easy-to-tell stories reveal the opportunities and gaps in the customer's experience versus the current marketing & sales process.

These legends communicate the brand's story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.

Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line. — Bryan Eisenberg

When I started in television, it was brand new. It was the miracle over in the corner of your room. Now the audience has seen every story line. People have heard every joke. They can predict the plot almost before a show starts. That's a hard, sophisticated audience to reach. — Betty White

Starting a band is the easy part. Once you've formed the band, you have to tell a story, and that story requires songs. And not just good songs, but great songs. After a while, great songs won't do - they have to be the best. Success doesn't make it any easier. Each time I start a new record, it's a brand-new search. — The Edge

I like for jewelry to tell a story and to be able to talk about what I'm wearing. That's more important to me than a name, brand, or label. — Nikki Reed

There is more power in starting your story from a little concept that we call the Organizing Idea, an idea that is an active expression meant to inspire experiences, not a brand statement. — Gaston Legorburu

What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow? — Laura Busche

Your leaders and staff are the face of your brand. Often they are the front line of your brand story. Their job is to show the world what your business stands for. Their posture, their attitude, and their influence trickle down through the organization and affect it. A good leader maps out the vision for the business. — Bernadette Jiwa

Marketing shouldn't feel like marketing. It should feel like a story. — Jim Signorelli

Make sure you test your brand story's recipe with whomever you're cooking it for. — Laura Busche

Don't overact the story of your name. Overact the story of your work. — Karl Lagerfeld

If you feel how I felt, I have been taught a few techniques that might help you. Here's one for a kick-off: You have to forgive everyone for everything. You can't cling on to any blame that you may be using to make sense of the story of your life. Even me with my story of one nan that I love and another that I don't - that story is being used to maintain a certain perspective of mine, a perspective that justifies the way I am, and by justifying the way I am I ensure that I stay the same. I'm no longer interested in staying the same; I'm interested in Revolution, that means I have to go back and change the story of my childhood. — Russell Brand

I initially wanted to tell 'Oscillate Wildly' story because it wasn't one I had heard or seen before. The invisibility piece resonated most. Somewhere over the past couple of years I realized that I've essentially been making movies for my teenage self who struggled with isolation and my own brand of invisibility living in rural Ohio. — Travis Mathews

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story. — Simon Mainwaring

Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you. — Laura Busche

It takes courage, humiliating courage, to step aside from your own sovereignty and imagined control and begin looking for the gift that comes unmerited. Yes, I'm talking about grace. Grace by my definition is the gift that comes unearned. In a world of unbelievably able bodies, where new diets are fashioned every day to keep my brand of story away, it is hard to realize you may be living in the middle of the best story ever told. That the story of breast cancer could possibly be a good story? A great story even? It would be easier to shake my fist at the test results and scream that this isn't the right story, but to receive - humbly receive - the story no one would ever want, and know there is goodness in the midst of its horror, is not something I could ever do in my own strength. I simply cannot. That receiving comes from the One who received His own suffering for a much greater purpose than my own. — Kara Tippetts

Books leave gestures in the body; a certain way of moving, of turning, a certain closing of the eyes, a way of leaving, hesitations. Books leave certain sounds, a certain pacing; mostly they leave the elusive, which is all the story. They leave much more than the words. — Dionne Brand

A great brand is a story that never stops unfolding. — Tony Hsieh

My life after childhood has two main stories: the story of the hustler and the story of the rapper, and the two overlap as much as they diverge. I was on the streets for more than half of my life from the time I was thirteen years old. People sometimes say that now I'm so far away from that life - now that I've got businesses and Grammys and magazine covers - that I have no right to rap about it. But how distant is the story of your own life ever going to be? The feelings I had during that part of my life were burned into me like a brand. It was life during wartime. — Jay-Z

I don't know if I have a brand. I just see myself as an athlete and a competitor, someone who just works really hard at trying to get better at golf. I guess I'm kind of the feel-good story who's seen every level of professional golf. — Zach Johnson

The grand scale and immersive nature of The IMAX Experience gives 'Spiderwick' a brand new level of excitement. In IMAX theatres, fans will be drawn into the movie even further and feel as if they are actually part of the story. — Mark Canton

Rosette disappeared onto the dance floor. Wells sat in silence for a minute, watching the dancers. The worldwide cult of fast money spent stupidly. The worldwide cult of trying too hard. Moscow, Rio, Los Angeles, Tokyo, New York, London, Shanghai--the story was the same everywhere. The same overloud music, the same overpromoted brand names, the same fake tits, about as erotic as helium balloons. Everywhere an orgy of empty consumption and bad sex. Las Vegas was the cult's world headquarters, Donald Trump its patron saint. Wells had spent ten years in the barren mountains of Afghanistan and Pakistan. He never wanted to live there again. But if he had to choose between an eternity there or in the supposed luxury of this club, he'd go back without a second thought. — Alex Berenson

A brand is a story. And you have to tell it well. The good news in this connected world great stories travel fast. And, these days, they travel for free. So there has never been a better time or a cheaper time to start something. — David Hieatt

For me, Lancome was more than just a brand. There was something very nostalgic about the name, about the whole story. — Alber Elbaz

The only condition for such brand of more sophisticated rationalism: to believe and act as if one does not have the full story - to be sophisticated you need to accept that you are not so. — Nassim Nicholas Taleb

I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people. — Richard Branson