Brand Relevance Quotes & Sayings

The obvious signs of a brand gone wrong are the levels of negative headlines it consistently attracts. People talking about you for all the negative and wrong reasons. You begin to shoot yourself in the foot and you have become your own enemy. The gospel about you should be good enough to create relevance and significance - or rather to confirm that. — Archibald Marwizi

Thinking in art and morals and even mathematics is neither the reflection in consciousness of a mechanical order in the brain nor the tracing with the mind's eye of some empirical order in its object, but an endeavour to realize in thought an ideal order which would satisfy an inner demand. The nearer thought comes to its goal, the more it finds itself under constraint by that goal, and dominated in its creative effort by aesthetic or moral or logical relevance. These relations of relevance are not physical or psychological relations. They are normative relations that can enter into the mental current because that current is ... teleological. Their operation marks the presence of a different type of law, which supervenes upon physical and psychological laws when purpose takes control. — Brand Blanshard

Too many companies - and individuals - are befuddled by delusion when it comes to identifying their authentic strengths and projecting those strengths through their brand. It's as if they live in Opposite Land. If their service is wretched, they tell people that they are great at service. If they are selling a mediocre car, they expound on its hip sportiness. Claiming that you are what you are not will obscure the strengths you do have while destroying your credibility. It's a lose-lose proposition. In order to hunt down and accurately tag authenticity, we must first pop the balloon of self-delusion. — Tom Hayes

The goal here is to build a brand around social relevance in media (with his Participant Productions company). — Jeffrey Skoll