Brand Promise Quotes & Sayings

Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily. — Seth Godin

Our brand of democracy is hard. But I can promise that a year from now, when I no longer hold this office, I'll be right there with you as a citizen - inspired by those voices of fairness and vision, of grit and good humor and kindness that have helped America travel so far. — Barack Obama

His words were almost soundless. "I've gotten to a really dark place, Melly. The darkest place I've ever been."
"You don't have to be there anymore," she told him gently. "Don't you know what happens at the darkest point of the day?"
He stroked her soft lower lip with the ball of one thumb. "What?"
She rubbed her fingers soothingly along his muscled forearms. "A beautiful, brand-new day begins, and it's all fresh and full of promise." She smiled into his gaze. "That's why magic in the fairy tales happens at midnight, you know. When you reach that point, you have the power to change everything. — Thea Harrison

A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically. — Laura Busche

Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves ... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential. — Carly Fiorina

It is most certainly Christianity itself which is primarily responsible for the intellectual sloppiness of its critics. Apart from the single instance of Stalinism, it is hard to think of a historical movement that has more squalidly betrayed its own revolutionary origins ... For the most part, it has become the creed of the suburban well-to-do, not the astonishing promise offered to the riffraff and undercover anti-colonial militants with whom Jesus himself hung out ... This brand of piety is horrified by the sight of a female breast, but considerably less appalled by the obscene inequalities between rich and poor. — Terry Eagleton

Consumers care less about your brand's vision statement, they want value delivered — Bernard Kelvin Clive

A personal (Brand) is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's a distinctive voice, it' s a core message, it's passion driven by purpose, it's a positive impact that creates an impression — Bernard Kelvin Clive

A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it. — Stephen B. Shepard

Life is unpredictable,
It changes with the seasons,
Even your coldest winter
Happens for the best of reasons,
And though it feels eternal,
Like all you'll ever do is freeze,
I promise spring is coming,
And with it, brand new leaves — Erin Hanson

A brand is as much an open invitation to complain as it is a promise to deliver — Simon Anholt

Don't break your promise. Sweat the small stuff. Love your brand. Love your customers. — Ken Goldstein

A brand is two words: the 'Promise' you telegraph, and the 'Experience' you deliver. — Donald J. Trump

Your personal brand is your promise of value to the world, and your commitment to deliver distinctively with every skill developed and talents you have been gifted with. — Bernard Kelvin Clive

Promise people with the hope of not letting any fracture misalign you from fulfilling those promises. That gives you a recommendable brand. — Israelmore Ayivor

Flirting is the promise of sex with no guarantee. A successful brand, then, is the promise and guarantee of a mind shattering experience each and every time. — Keith Ferrazzi

A brand is a promise. A good brand is a promise kept. — Muhtar Kent

You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise. — Frances Allen

When you look at a strong brand, you see a promise. — Jim Mullen

The brand building process is a marathon that takes time with patience, persistence, consistence, and authenticity to deliver on your unique promise of value — Bernard Kelvin Clive

I can hear all I want about sex, drugs, and rock 'n' roll on the playground, but only the Girl Scouts know the step-by-steps for limbering up a a new book without injuring the binding and the how-tos of packing a suitcase to be a more efficient traveler. The only thing harder to come by around here than a suitcase is a brand-new book, but I keep the Girl Scout motto as close to my heart as the promise anyway: Be Prepared. — Tupelo Hassman

Familiarity with the brand requires some experience of it (via advertising, word of mouth, internet publicity), Confidence comes with the perception of competence in the brand itself (which is why new brands really need to work hard for people to experience them first) and Trustworthiness refers to the sense of whether the brand is going to live up to its promise of reliability for the price paid. — David Amerland

Making promises and keeping them is a great way to build a brand. — Seth Godin

You told me mornings were the best time to break your own heart. So here I am, smoking your brand of cigarettes for the scent. I wonder if you still sing Beatles songs as you make coffee. You said your mother used to sing them to you when you couldn't sleep, nineteen years before we met, twenty before you moved your clothes out of our closet while I was at work. By the way, I hate you for leaving all the photographs on the fridge. Taking them down felt like peeling off new scabs, like slapping a sunburn. I spent so many nights carving your body into pillows, I can promise you nothing feels like sleeping with your arm around me and your breath in my ear. Still, it's comforting to know we sleep under the same moon, even if she's so much older when she gets to me. I like to imagine she's seen you sleeping and wants me to know you're doing well. — Clementine Von Radics

Brand integrity is the ability to present one's brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand's promise). — Bernard Kelvin Clive

Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising
the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last. — Colson Whitehead

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will. — Richard Branson

Eighty percent of all cultures are the same, it is the 20% that make a culture unique and slam dunks the brand promise to the customer. — Curt Coffman

Luxury, by definition, means something that appears to be the best of whatever it represents. It's a word that raises people's expectations, whether talking about clothing for women or locations for people to live You pay for recognition, but probably the most important thing it represents is delivery on the promise of the brand's name. — Isadore Sharp

A brand is the promise of an experience. — Alexander Isley

Today is a brand new day. A day of change, of promise, of creativity, of kindness, and of love. I'm going back to bed. — Bob Saget

Your personal brand is a promise to your clients ... a promise of quality, consistency, competency, and reliability. — Jason Hartman