Quotes & Sayings About Brand Positioning

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make. — John McKinley

Every one has a level of influence that can be harnessed for greater good — Bernard Kelvin Clive

An undiscovered genius has no value in the marketplace — Bernard Kelvin Clive

Author branding is the process of positioning an author as the center of attraction and influence, to be the preferred choice in a given theme, style, category, niche or genre — Bernard Kelvin Clive

I feel the Godrej brand has generally come to signify trust to most consumers. 400 million Indians use one or the other Godrej product on a daily basis, and they have come to accept it. We will, thus, continue positioning Godrej strongly on the trust platform. — Adi Godrej

How do you want the world to see you professionally? What kinds of work do you enjoy doing? Why are you on LinkedIn? Those are the questions you should think about when creating your LinkedIn profile, so it's aligned with your personal brand. While marketing-speak like 'personal brand' feels fake to many of us, we're really just talking about setting the right tone for your profile and positioning yourself for the kinds of opportunities you're interested in. — Melanie Pinola

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.' — Desiree Rogers

When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else? — Crystal Black Davis

Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it. — Laura Busche

In general, what we want to do is to elevate Volvo's brand positioning, and we feel the main lever to achieve that is to develop more higher-tier products. — Li Shufu

Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising positioning and targeting. This in-air branding exercise will allow us to target a specific player demographic, while continuing to expand the presence of our brand throughout the continental United States. — Calvin Ayre

companies are focused on building products rather than brands. A product is something made in a factory. A brand is something made in the mind. To be successful today, you have to build brands, not products. And you build brands by using positioning strategies, starting with a good name. Any — Al Ries