Brand Packaging Quotes & Sayings

God seemed to have become a brand, a packaging, and people purchase this trusted brand with such faith and devotion that they no longer care who the vendor is. — Justin Villanueva

Your CV is just a commodity, Package yourself. — Bernard Kelvin Clive

You are confusing God with religion. It is like water. Water is water, whether you drink it from the tap, or you get it from a bottle. Sparkling or still, it is always water, irrespective of the brand or packaging. God is like water and religion is the brand or packaging. — Luke Gracias

They were both deciding not to be what others wanted them to be but to brand themselves for the world to see. To do their own packaging, so to speak, and to direct their powers to their specific target audiences. — Sarah Schulman

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise. — Walter Isaacson

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective. — Al Ries

Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising
the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last. — Colson Whitehead

Seven pillars make or kill a brand,' says Goenka. 'Packaging, pricing, product, promotion, distribution, advertising, and margins to retailers. We ensure there is equal focus on all these aspects. — Nikhil Inamdar

Segmentation of usage occasion can be used within the same brand via differentiated packaging formats. Coca-Cola — Greg Thain

Competition is a great thing and critically important in any industry. I respect the companies that build their brand through innovation/great product, packaging, sharp marketing and clever ideas. — John Robinson