Brand Marketing Quotes & Sayings

The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing. — Richard Hayne

Show up, shine and do the damn thing! — Catrice M. Jackson

nothing statusy about being stranded on the road. Designer-label companies charge more because they've spent a fortune on marketing and advertising to build their brand's status, their perceived value. I roll my eyes at people who, for example, wear Facconable shirts or Rolex watches. Right or wrong, I perceive them as so insecure that they need to attempt to appear worthy by silly spending. — Marty Nemko

Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image. — Richard Branson

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo. — David Brier

Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture. — Andrew Mason

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding). — David Brier

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions. — David Brier

Cookie cutters are for baking, not branding. — David Brier

Personal branding is distinctively marketing your uniqueness. — Bernard Kelvin Clive

If your brand isn't visible, it won't be viable. — Catrice M. Jackson

On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity. — Jay Samit

The No. 1 most credible source of [online] recommendations is YouTube," Rand says. "But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews. — Paul M. Rand

Whereas marketing was once brand-based, with growth hacking it becomes metric and ROI driven. — Ryan Holiday

Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the power of video. — Lewis Howes

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling. — Gary Vaynerchuk

Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle. — David Brier

Be sensational, be surprising, and be remarkable. Activate your star power! — Catrice M. Jackson

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question. — Laura Busche

In today's saturated marketplace, you'll go nowhere selling a "bunch of features." We are in the business of disrupting the market with brands that matter. — Laura Busche

As a brand, Ahla is one of Strauss-Elite's strongest. But we need to do a lot of marketing in order to regain market leadership. I have no doubt that we will do that, even if it takes time. — Ofra Strauss

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you. — Seth Godin

The Copse at Hurstbourne is one of those fancy-sounding titles for a brand-new tract of condominiums on the outskirts of town. 'Copse' as in 'a thicket of small trees.' 'Hurst' as in 'hillock, knoll, or mound.' And 'bourne' as in 'brook or stream.' All of these geological and botanical wonders did seem to conjoin within the twenty parcels of the development, but it was hard to understand why it couldn't have just been called Shady Acres, which is what it was. Apparently people aren't willing to pay a hundred and fifty thousand dollars for a home that doesn't sound like it's part of an Anglo-Saxon land grant. These often quite utilitarian dwellings are never named after Jews or Mexicans. Try marketing Rancho Feinstein if you want to lose money in a hurry. Or Paco Sanchez Park. Middle-class Americans aspire to tone, which is equated, absurdly, with the British gentry. — Sue Grafton

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing. — David Brier

Welcome to a new era of marketing and service in which your brand is defined by those who experience it. — Brian Solis

Having a me-too brand is a death sentence. — David Brier

Build a brand or a brand will build you. — Richie Norton

Gone are the days when you could lie on a beach between races and still be in good enough shape to compete. Gone are the days when simply wearing a brand on your firesuit was enough to justify the marketing expense of an Indy Car. Racing an Indy Car is only about a quarter of my life as a racing driver. — Charlie Kimball

Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it. — Laura Busche

The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty

The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale). — David Brier

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. — David Brier

What's important to remember is that every customer interaction should be treated like a first impression. Until your on-demand customer becomes a loyal follower, he's probably already forgotten what his last touch was, so you'd better wow him or her this time. Don't skimp and don't cut corners when it comes to the external touches your brand makes. From experience I can tell you that you'll pay a much bigger price in customer retention if you go cheap when it comes to customer outreach and service. — Gabriel Aluisy

With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born. — Farshad Asl

Lean brands are the result of continually testing assumptions. — Laura Busche

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing. — Phil Knight

The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing. — Jim Mullen

Potential to increase the lifetime value of the customer. Usually marketing departments assume that the lifetime value of a customer is fixed when doing their ROI calculations. We view the lifetime value of a customer to be a moving target that can increase if we can create more and more positive emotional associations with our brand through every interaction that a person has with us. Another common trap that many marketers fall into is focusing too much on trying to figure out how to generate a lot of buzz, when really they should be focused on building engagement and trust. I can tell you that my mom has zero buzz, but when she says something, I listen. To that end, most of our efforts on the customer service and customer experience side actually happen after we've already made the sale and taken a customer's credit card number. — Tony Hsieh

Marketing is not selling. Marketing is building a brand in the mind of the prospect. — Al Ries

So, you don't have money to invest in your brand? You do have money for damage control, right?

Here's the thing: anyone can make your brand inferior in your absence. — Laura Busche

Why is it there's no aisle in a grocery or department in a store or menu on a website for "average stuff" or "beige products"? FACT: People never got passionate about mediocre and average. While consumers and clients can find "best deals" and "natural foods" and "artisan goods," one doesn't find an aisle or a website menu tab offering "average stuff" without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it's the hot fudge we all crave and talk about). — David Brier

So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp. — David Brier

Master online branding. Online branding makes you known for something specific by people who have not even seen you physically, before. — Israelmore Ayivor

Mr. Bush has squandered the hard-built paternity of 40 years. But so has the party, and so have its leaders. If they had pushed away for serious reasons, they could have separated the party's fortunes from the president's. This would have left a painfully broken party, but they wouldn't be left with a ruined brand,- as they all say, speaking the language of marketing. And they speak that language because they are marketers, not thinkers. Not serious about policy. Not serious about ideas. And not serious about leadership, only followership. — Peggy Noonan

A brand is a person that has a voice, evokes emotion and spreads a message. — Richie Norton

Trusted relationships are the essence of a brand — Bernard Kelvin Clive

People change, and so do their aspirations, and so should brands. — Laura Busche

...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails to live up to those pronouncements, real long-term damage can happen to a corporate brand. But startups have the advantage of being obscure, having a pathetically small number of customers and not having much exposure. Rather than lamenting them, use these advantages to experiment under the radar and then do a public marketing launch once the product has proved itself with real customers. — Eric Ries

All human aspirations are opportunities for brands to build relationships. — Laura Busche

Brand growth and dominance is created by having the highest brand value, not the lowest price tag. — David Brier

If you don't build a personal brand, someone else will brand you with the wrong label. — Richie Norton

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace. — David Brier

The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying. — David Brier

When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else? — Crystal Black Davis

No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry. — Tim O'Reilly

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists. — Barry Sternlicht

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise. — Walter Isaacson

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion. — David Brier

What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow? — Laura Busche

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, "Why didn't we think of that?" Be very scared of "old tricks" and build a spirit of innovation. It's the "old tricks" that have the highest risk, not doing something bold. — David Brier

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner. — Philip Kotler

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand. — Stephen Jin-Woo Kim

I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast. — Sunil Mittal

Our success is a direct result of knowing how to market a brand and having the right people representing the brand. — Greg Norman

Step into the spotlight and rock the brand of you! — Catrice M. Jackson

Beer drinkers have been duped by mass marketing into the belief that it makes sense to drink only one brand of beer. In truth, brand loyalty in beer makes no more sense than 'vegetable loyalty' in food. Can you imagine it? No thanks, I'll pass on the mashed potatoes, carrots, bread and roast beef. Me, I'm strictly a broccoli man.' — Stephen Beaumont

Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind. — John Hegarty

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act. — Jay Baer

If handled correctly, Facebook can become your marketing partner and is a relatively cost-efficient method for companies to increase brand awareness and consumer engagement. — Wsi

Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights. — Marcia Angell

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. — Simon Mainwaring

When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear. — Kate O'Neill

Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands. — Thomas Gad

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates "loyalty" to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night. — David Brier

Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings. — Kevin Spacey

When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless. — Simon Pegg

The point is not that angering people should be the goal for every brand. It's that attempting to avoid controversy at all costs is sometimes the riskier option. It can deprive a brand of its distinctiveness and edge. Too often, marketers strive to please the broadest number of people possible. The result can be communications that no one hates. But no one loves either. — Clive Veroni

Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they're at the mercy of the currents and weather — Steve Rubel

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.

Then I met designers. And instantly fell in love. Let me tell you why.

Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.

I'm bringing this up because it's time to bridge the gap between design and business. — Laura Busche

Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you. — Laura Busche

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months. — David Brier

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity - in startups, enterprises, and life itself. — Laura Busche

Customers want to make informed decisions based on useful information, valuable engagements and brand affinity. — Dane Brookes

Products shouldn't just work well, they must unfold well. — Laura Busche

The rise of feminist underpants is a weird twist on Karl Marx's theory of commodity fetishism, wherein consumer products once divorced from inherent use value are imbued with all sorts of meaning. To brand something as feminist doesn't involve ideology, or labor, or policy, or specific actions or processes. It's just a matter of saying, 'This is feminist because we say it is. — Andi Zeisler

In medicine, brand identities are irrelevant, and there's a factual, objective answer to whether one drug is the most likely to improve a patient's pain, suffering and longevity. Marketing, therefore, one might argue, exists for no reason other than to pervert evidence-based decision-making in medicine. — Ben Goldacre

Make sure you test your brand story's recipe with whomever you're cooking it for. — Laura Busche

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. — Simon Mainwaring

Your culture is your brand. — Tony Hsieh

Making promises and keeping them is a great way to build a brand. — Seth Godin

Think of every contact a customer has with your brand as the most important encounter of your life. — Dane Brookes

Marketing shouldn't feel like marketing. It should feel like a story. — Jim Signorelli

Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising
the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last. — Colson Whitehead

The on-brand execution of best practices tailored to your unique audience is what leads to the best execution. — Chad White

I was reading voraciously about global issues such as clean water, community development, war, human trafficking, economics, disaster relief, the AIDS crisis, unjust systemic evil. Meanwhile, church budgets made room for a brand-new light show and a kickin' sound system or a trip to Disneyland or a video venue in a saturated upscale neighborhood - all in an effort to practice creative-experience marketing. — Sarah Bessey

Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing. — Richard Hayne

My name had become a brand. (I have mixed emotions about that part of our (Christian media) industry, for sure.) — Jeremy Camp

How do you want the world to see you professionally? What kinds of work do you enjoy doing? Why are you on LinkedIn? Those are the questions you should think about when creating your LinkedIn profile, so it's aligned with your personal brand. While marketing-speak like 'personal brand' feels fake to many of us, we're really just talking about setting the right tone for your profile and positioning yourself for the kinds of opportunities you're interested in. — Melanie Pinola

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective. — Al Ries

Sound an alarm! Advertising, not deals, builds brands. — David Ogilvy