Quotes & Sayings About Brand Management

It's like you said, it's all about P.R. these days. Brand management. Social networking. The corporatization of our own experience. We're all our very own communications directors. But what a load of bollocks it all is when you're faced by something like this. — Adam Nevill

In a digitally connected world a byte of data can boost or bite your brand — Bernard Kelvin Clive

Claim ownership of your brand, your expertise, then defend it with deeds — Bernard Kelvin Clive

When your LinkedIn Profile doesn't sync with your Facebook persona, you are on a verge of sinking your brand — Bernard Kelvin Clive

Your digital footprints speak volumes than your CV — Bernard Kelvin Clive

Brand integrity is the ability to present one's brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand's promise). — Bernard Kelvin Clive

There are some designers who flash and burn - Courreges is an example of that. But he still marked fashion history. And I don't think that longevity is always a badge of honor. Modern brand management means that we are always celebrating birthdays, when what is exciting about fashion is innovation, not repetition. — Suzy Menkes

The easiest way to obtain an updated version of a candidate's CV is via SocialMedia — Bernard Kelvin Clive

Strong brands are not built through shortcuts and copycats — Bernard Kelvin Clive

Thall identified the things he loves most about his work - developing products and creating growth strategies - and he finds ways to outsource other tasks. The brand currently has 14 staff members working in San Diego who specialize in things like inventory management and human resources, which are aspects of the business Thall did not feel equipped to handle himself. "It's easy for a passion project to quickly turn into just another job if you are forced to perform tasks you don't enjoy every day," Thall says. — Anonymous

Corporate brand, culture, knowledge, and risk management are all boardroom concerns. — Pearl Zhu

The Chinese are quite entrepreneurial. Remember when Lenovo bought IBM's PC division. It was said that China didn't need a brand name, China didn't need to buy Lenovo to get into the PC business, I remember reading a one-liner somewhere which struck me as quite possibly true, it said the one thing that the Chinese had not been able to copy or figure out was the way, in terms of systems, that Americans - it probably would be true for Europeans as well - that Americans install and live by their management systems, while China is still quite half-assed. Perhaps that is a true statement. — Tom Peters

This is bizarre," Dan said. "I find it really strange - the way you're approaching this. You must be one of the very few people who have chosen to come on Twitter and use their own name as their Twitter name. Who does that? And that's why I'm a little suspicious of your motives, Jon. That's why I say I think you're using it as brand management. — Jon Ronson

Event management system is a part of Project management which manages by the project manager. In other words you can say planning, coordinating, managing, executing is called event management. There are many types of event like Corporate, Glamor, Brand, Televised, Sports, Concert. These events are managed by different way. There are more benefits of event management like to save time, avoid hidden costs, gets you organized, completely customizable, etc. — Project Management

A critical ingredient which binds customers to a brand is trust — Bernard Kelvin Clive

Balkanization is a feature of the ad agency industry, but it is not a universal phenomenon across all service industries. Somehow, management consulting firms (again!) expanded their technical capabilities and specialties under one brand name. They added specialist consultants, to be sure, but at the same time, they expect their senior partners to become adept at understanding a growing number of disciplines. — Michael Farmer

Claim your place and fight your cause else face displacement — Bernard Kelvin Clive