Quotes & Sayings About Brand Image

Ultimately a life message shouts more clearly and loudly than a brand message. Your image may communicate an outward brand, but your life shouts the real inner message. — Kerry Shook

Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices. — Drayton Bird

Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image. — Richard Branson

Nothing you build will ever last without a lot of tender-loving-care (TLC). — Ifeanyi Enoch Onuoha

You must constantly persist to imprint your brand image on the mind of your audience — Bernard Kelvin Clive

Narcissism is as profitable to a model as scruffiness is to a homeless person. — Mokokoma Mokhonoana

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. — David Ogilvy

Your reputation has no duplicate. You are one till the end of time. Once it is damaged, a fresh personality cannot spring from the old one. — Michael Bassey Johnson

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. — David Ogilvy

Students may feel the criticism is harsh, but I think it's possible they haven't had criticism before. It's my job to point out when something is badly done, or when there's no point of view. To build a brand you have to have something about you. If not personality, then some thought process. I'm 40, and they're young, so they're meant to be informing me. They should be bringing me a book or something that I haven't seen, not like some obscure chant book by Dominican monks, but an image of the way they see the world. — Louise Wilson

I make very proper clothes. But I was never that person. For a long time, I thought that was the image I needed to have for my brand. And I thought that's the person that I needed to be. Because it gave me a distinct image that no one can deny. — Jason Wu

God reproduces and lives out His image in millions of ordinary people like us. It is a supreme mystery. We are called to bear that image as a Body because any one of us taken individually would present an incomplete image, one partly false and always distorted, like a single glass chip hacked from a mirror. But collectively, in all our diversity, we can come together as a community of believers to restore the image of God in the world. (In His Image, Philip Yancey and Dr. Paul Brand, p. 40) — Philip Yancey

Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now. — Mark Zuckerberg

Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs recalled. " It was about creativity." It was directed not only at potential customers, but also at Apple's own employees: " We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. That was the genesis of that campaign. — Walter Isaacson

In boot camp, I was warned about the double standards in the Navy. Petty Officer Hunter told us that Navy men were horny animals eager to stick their dicks in something warm and wet. That was socially acceptable. However, females were held at a higher standard. Females serving sea duty was a new concept, only a decade or two old when I enlisted. I was one of the first women allowed on destroyers. Therefore to show our gratitude for being granted one inch towards male equality, we had to work a hundred times harder for a worthy image.
Hunter informed us that we had to work hard to establish a decent reputation at our command. If we acted like a slut, we would be treated like a slut. One slip would permanently brand us. — Maggie Young

Instead of begging to be picked by others, you have the choice to pick yourself and build your brand — Bernard Kelvin Clive

As these contrasts show, capitalism has undergone enormous changes in the last two and a half centuries. While some of Smith's basic principles remain valid, they do so only at very general levels.
For example, competition among profit-seeking firms may still be the key driving force of capitalism, as in Smith's scheme. But it is not between small, anonymous firms which, accepting consumer tastes, fight it out by increasing the efficiency in the use of given technology. Today, competition is among huge multinational companies, with the ability not only to influence prices but to redefine technologies in a short span of time (think about the battle between Apple and Samsung) and to manipulate consumer tastes through brand-image building and advertising. — Ha-Joon Chang

Of course, to hear weev tell the story, it was clear that he also did it for the lulz. He would giggle whenever Goatse Security was mentioned in news reports about the incident. He imagined millions of people Googling the strange name of the security group, and then recoiling in horror at the sight of a vile "anal supernova" beaming off their screen.4 Goatse is a notoriously grotesque Internet image of a man hunched over and pulling apart his butt cheeks wider than you might think is humanly possible. Those who view it are forever unable to unsee what they have just seen - unable to forget even the smallest detail, their minds seared by the image as if the gaping maw, adorned with a ring, were a red-hot cattle brand. The — Gabriella Coleman

I like reading, I like boring things, and yet I think people for ages had this image of me that I was on the tube with a chainsaw looking for any likely candidate. — Jo Brand

From quite early on, I had this idea of compartmentalized identities - 'this is how you are when you are with your mum, and this is how you are when you are with your dad' - so it seemed like I could never absolutely be myself. And the image of myself as compromised and inconsistent made me want to withdraw from the world even further. I had a sense of formulating a paper-mache version of myself to send out in the world, while I sat controlling it remotely from some smug suburban barracks. — Russell Brand

Your image is your brand and you have only one opportunity to make that first impression. Choose to make a positive first impression. — Cindy Ann Peterson

If you don't have your own identity, you will adopt the brand of another — Sunday Adelaja

R. Kelly is an image, a brand. That's my job. There's a whole other side of me that's Robert, who is a father, a friend. But then I put on the game face and go into the studio and do the music. That's just another day at the office. — R. Kelly

Starting my carrer, I had three rules. I called a press conference and said: you can't kill me in a movie; I win all my fights in a movie; I get the girl at the end of the movie if I want her. They weren't about to hear that, and I knew that I would have to do that myself, but I set the public up and set the press up letting them know what I was going to do: continuing to sell the brand and image that I had. — Fred Williamson

I don't believe in signing anything and everything that comes my way. I leave it to my agency to help narrow them down for me, but I do research it myself before signing. The image of the brand and its ambassadors go hand in hand. — Virat Kohli

I wouldn't use a song I didn't think was my brand or image. — Daya

In 2009, polls showed an impressive "revival of America's global image in many parts of the world reflecting confidence in the new president."53 One poll-based assessment of brand values even suggested the Obama effect was worth $2 trillion in brand equity. — Joseph S. Nye Jr.

You have no shot at experiencing real change in life if you're habitually protecting your image, hyping your spiritual brand, and putting out the vibe that you're a lot more unfazed by temptation than the reality you know and live would suggest. — Matt Chandler

It is the challenge for every leader to develop and invest in those he depends on, to ensure his or her vision is realized in the way it has been put upon the leader's heart. These key people will enhance the success or taint the leadership image and brand of the visionary. — Archibald Marwizi

Every ad is an investment in the long-term image of a brand. — David Ogilvy

How much do you enjoy the ad of the hot brunette in the skimpy tank-top winking at you? How much do you enjoy that image of the college hunk with the cubed abdominals blue-steeling into the breeze? Once you make the link that it's American Apparel, or Abercrombie, how do you then feel about that brand? — Simon Pont

You actually cannot sell the idea of freedom, democracy, diversity, as if it were a brand attribute and not reality
not at the same time as you're bombing people, you can't. — Naomi Klein

In the infinite universe of literature there are always other avenues to explore, some brand-new and some exceedingly ancient, styles and forms that can change our image of the world. And when literature fails to assure me that I'm not merely chasing dreams, I look to science to sustain my visions in which all heaviness dissolves . . . — Italo Calvino

Are you conscious of the scent or odour emanating from your mouth, arm pits, stockings or elsewhere? Are you friendly to your environment? Is your dressing, hair style and make up in line with your defined mission and values? How can you start managing your image and brand for a consistently good impression all the time? Does your image reflect your aspirations? — Archibald Marwizi

I like style. For Dior, I did more of a collaboration shoot, not just a single image - so there was more to it. It's a very prestigious brand. I like their style and feel like their style is mine. — Eva Green

Louis Vuitton, the world's biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image. — Bernard Arnault

Listen, I don't want to be an asshole to you,' I say. So much for the Alex Fuentes Show.
'I know. It's your image, what Alex Fuentes is all about. It's your brand, your logo ... dangerous, deadly, hot and sexy Mexican. I wrote the book on creating an image. I wasn't aiming for the blonde bimbo look, though. More like the perfect, untouchable look.'
Woah. Rewind. Brittany called me hot and sexy ... 'You do realize you called me hot.'
'As if you didn't know.'
I didn't know Brittany Ellis considered me hot. 'For the record, I thought you were untouchable. But now that I know you think I'm a hot, sexy Mexican god ... '
'I never said the word "god,"'
I put my finger to my lips. 'Shh. Let me enjoy this fantasy for a minute.' I closed my eyes. — Simone Elkeles

If your organization has been in operation any length of time, you have a brand. The question is whether your current brand helps or hinders your mission. Do you know how you are being perceived by your community? It does not matter how good a job you are actually doing if the public's perception does not reflect such knowledge, which is why it is critical that a nonprofit stay in tune with how people outside of its organization view it. Here are some suggestions to help you assess your current public image. — Sunny Fader

Social networking technology allows us to spend our time engaged in a hypercompetitive struggle for attention, for victories in the currency of "likes." People are given more occasions to be self-promoters, to embrace the characteristics of celebrity, to manage their own image, to Snapchat out their selfies in ways that they hope will impress and please the world. This technology creates a culture in which people turn into little brand managers, using Facebook, Twitter, text messages, and Instagram to create a falsely upbeat, slightly overexuberant, external self that can be famous first in a small sphere and then, with luck, in a large one. The manager of this self measures success by the flow of responses it gets. The social media maven spends his or her time creating a self-caricature, a much happier and more photogenic version of real life. People subtly start comparing themselves to other people's highlight reels, and of course they feel inferior. — David Brooks

The thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on a product, a concept or an ideal, but it doesn't last forever. Like anything else, it needs to be nurtured and reinforced, or it will start to fade. — Daymond John

I think the environment has become more competitive. That has made Indian industry more concerned with a) its customers, b) the quality of its products, and c) its brand image in the marketplace. — Ratan Tata

Prospero, you are the master of illusion.
Lying is your trademark.
And you have lied so much to me
(Lied about the world, lied about me)
That you have ended by imposing on me
An image of myself.
Underdeveloped, you brand me, inferior,
That s the way you have forced me to see myself
I detest that image! What's more, it's a lie!
But now I know you, you old cancer,
And I know myself as well. — Aime Cesaire