Quotes & Sayings About Brand Experience

It's like you said, it's all about P.R. these days. Brand management. Social networking. The corporatization of our own experience. We're all our very own communications directors. But what a load of bollocks it all is when you're faced by something like this. — Adam Nevill

Product considerations in Luxury marketing Ultra luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand's identity should be easily confirmed through a unique sensory experience. A visit — Adriaan Brits

There is plenty of research and data clearly demonstrating that while employees may choose to join an organization because of the brand, benefits, and other perceived rewards, they invariably choose to leave an organization because of their relationship with their immediate supervisor. I would also suggest that people choose to leave when they experience a toxic work environment and when they do not have a strong relationship (an Ally) among their peers. Employees, especially talented high performers, always have a — Morag Barrett

The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch. — Richard Branson

If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience. — Mike McCue

On the short walk to the front past the others, either bowing or kneeling or whirling or howling, I feel glad that my life is this way; so full of jarring experience. Sometimes you feel that life is full and beautiful, all these worlds, all these people, all these experiences, all this wonder. You never know when you will encounter magic. Some solitary moment in a park can suddenly burst open with a spray of preschool children in high-vis vests, hand in hand; maybe the teacher will ask you for directions, and the children will look at you, curious and open, and you'll see that they are perfect. — Russell Brand

It's easier to love a brand when the brand loves you back. — Seth

How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive? — Simon Mainwaring

What people don't realize is that Tinder built a brand on more than the experience of the swipe. — Sam Yagan

Customers don't just want another cool product or service, they want to have an experience worth sharing — Bernard Kelvin Clive

Steve embraced the marketing adage that every single moment a consumer encounters a brand - whether as a buyer, a user, a store visitor, a passerby seeing a billboard, or someone simply watching an ad on TV - is an experience that adds either credits or debits to the brand's "account" in his imagination. — Brent Schlender

Share your ideas with people of like-mind and get motivated by their encouragements and experiences. — Israelmore Ayivor

But there's also the fact that in my experience most of my readers are first and foremost plain old-fashioned readers. Good readers. They're not looking for cozy brand-name output and that means I don't have to give it to 'em. They're not lazy and have little patience with pre-fab beach-bag books or Oprah's opine du jour. They're questers.
They know that every now and then you're gonna get lucky and pure gold like King and Straub's Black House will simply drop into your lap at the local supermarket but after that, if your bent is horror and suspense fiction, you're gonna have to get your hands dirty and root around for more. Find a Ramsey Campbell or an Edward Lee. They expect diversity and search it out. They want what all good readers want - to be taken somewhere in a book or a story that's really worth visiting for a while. Maybe even worth thinking about after.
If that place happens to scare the hell out of you all the better. — Jack Ketchum

Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle. — David Brier

Only a consistent, ongoing, deep experience can make a lasting media brand: one that has a commitment from a core community and the respect of a larger reading public. — John Battelle

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience. — Maurice Saatchi

I don't have that kind of Southern experience, of the fire-and-brimstone preacher type of thing. Certainly not in my comedy. I come more from the guilt-ridden, neurotic type of [ - ] I have more in common with the Jewish brand of comedy. — Larry Wilmore

The brand of the future ... is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan. — Seth Godin

Mostly we tell the story of our lives, or mostly we're taught to tell it, as a quest to avoid suffering, though if your goal is a search for meaning, honor, experience, the same events may be victories or necessary steps. Then the personal matters; it's home; but you can travel in and out of it, rather than being marooned there. The leprosy specialist Paul Brand wrote, "Pain, along with its cousin touch, is distributed universally on the body, providing a sort of boundary of self," but empathy, solidarity, allegiance
the nerves that run out into the world
expand the self beyond its physical bounds. — Rebecca Solnit

He believed in nothing. Which is why his departures and his pursuit of the most intense feelings and acts were so radical, so deep and honest. The truth of life was perfectly clear to him. Nothing was made, every new morning was clear. His only challenge was inward. He had not been disillusioned or had some bad experience that he could put it all down to. He had simply seen the world and that was that. And he understood how slippery every moment was and he liked the thrill of it. Slipping from the knowable to the unknown, walking from one street to the next, being different all the time. In one afternoon he could slip from one personality to another. Why not? — Dionne Brand

Reality is a system, completely ordered and fully intelligible, with which thought in its advance is more and more identifying itself. We may look at the growth of knowledge ... as an attempt by our mind to return to union with things as they are in their ordered wholeness ... . and if we take this view, our notion of truth is marked out for us. Truth is the approximation of thought to reality ... Its measure is the distance thought has travelled ... toward that intelligible system ... The degree of truth of a particular proposition is to be judged in the first instance by its coherence with experience as a whole, ultimately by its coherence with that further whole, all comprehensive and fully articulated, in which thought can come to rest. — Brand Blanshard

There comes a point when you realize that these things, these brands, aren't "enough." Having more or better or best doesn't provide you with a lasting sense of having more or being better or being best. It's a rather fleeting experience, this romantic attachment to brands, and I find that if I'm not careful, the search for having more or better or best is a precarious journey into the infinite. When you depend on finite objects-or brands-to provide you with a long-term sense of self or love or pride or achievement, you start yourself out on a path with no end. No object, no product, and no brand can provide you with ultimate, infinite satisfaction. — Debbie Millman

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.

This process aligns strategy to brand story to the buyer's actual experience on their customer journey.

These easy-to-tell stories reveal the opportunities and gaps in the customer's experience versus the current marketing & sales process.

These legends communicate the brand's story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.

Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line. — Bryan Eisenberg

What's important to remember is that every customer interaction should be treated like a first impression. Until your on-demand customer becomes a loyal follower, he's probably already forgotten what his last touch was, so you'd better wow him or her this time. Don't skimp and don't cut corners when it comes to the external touches your brand makes. From experience I can tell you that you'll pay a much bigger price in customer retention if you go cheap when it comes to customer outreach and service. — Gabriel Aluisy

When I'm in New York I love to stay at the Mercer Hotel, and the C. Wonder store was so part of my New York experience from staying downtown. What I love the most about the brand is the enthusiasm that the customer has for it. — Brad Goreski

Welcome to a new era of marketing and service in which your brand is defined by those who experience it. — Brian Solis

I've also built my own business, and obviously it's a brand that I've built and it's wholly owned by me and something that certainly my experience observing him and working with him and for him has informed how I make business decisions around my brand. But it's my company. — Ivanka Trump

And while faith based on theological reasoning is today universally engaged in a bitter struggle with doubt and resistance from the prevailing brand of rationalism, it does seem that the naked fundamental experience itself, that primal seizure of mystic insight, stripped of religious concepts, perhaps no longer to be regarded as a religious experience at all, has undergone an immense expansion and now forms the soul of that complex irrationalism that haunts our era like a night bird lost in the dawn. — Robert Musil

A brand is two words: the 'Promise' you telegraph, and the 'Experience' you deliver. — Donald J. Trump

The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand. — Angela Ahrendts

I am beyond thrilled to be hitting the road with 'Singin' in the Rain.' As a huge fan of the original movie, the chance to bring this story to life on stage is something I couldn't pass up, and it'll be great visiting some of the beautiful theatres on the tour; some I've been to previously; some are going to be a brand new experience for me. — Maxwell Caulfield

People assume that repetition is always a static thing, but I beg to differ. Repetition is just as often the complete opposite of that: or a sign of rapid personal growth. In this repetition manifests one's ability to go on experiencing again the very same thing from a different perspective and in a brand-new light. — Criss Jami

Unlike any other creature on this planet, human beings can learn and understand without having experienced. They can think themselves into other peoples' places. Of course, this is a power like my brand of fictional magic that is morally neutral. One might use such a power to manipulate or control, just as much as to understand or sympathize. And many prefer not to exercise their imaginations at all. They choose to remain comfortably within the bounds of their own experience, never troubling to wonder how it would feel to have been born other than they are. They can refuse to hear screams or peer inside cages. They can close their hearts and minds to any suffering that does not touch them personally. They can refuse to know. I might be tempted to envy people who can live that way, except that I do not think that they have any fewer nightmares than I do. — J.K. Rowling

Flirting is the promise of sex with no guarantee. A successful brand, then, is the promise and guarantee of a mind shattering experience each and every time. — Keith Ferrazzi

I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don't look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer. — Steve Stoute

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service. — John Sculley

Managers of hospitals over the years have been increasingly recruited from outside the health service, and although their experience of running a supermarket chain might allow them to balance the books, it does not mean they have any insight into how a ward should be managed and patients best served. — Jo Brand

A brand is the promise of an experience. — Alexander Isley

The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership. — John Battelle

May I drive?" "You think I'd consider handing over the reins of this remarkable equipage?" He replied with feigned superiority. For generations, the Earls of Blackmoor had prided themselves on having the most current and impressive modes of transportation. The most recent earl was no different, and the brand-new curricle in which they were riding was certain to be the envy of many. "Indeed. I think you'd enjoy the experience of teaching me how." "I've had this curricle for less than a week, Alex. You're not driving." Alex replied with a comic pout, "I shall convince you otherwise, my lord. I warn you." "Indeed? Well you are welcome to try, my lady." He — Sarah MacLean

Do you wake up as I do, having forgotten what it is that hurts or where, until you move? There is a second of consciousness that is clean again. A second that is you, without memory or experience, the animal warm and waking into a brand new world. There is the sun dissolving the dark, and light as clear as music, filling the room where you sleep and the other rooms behind your eyes. — Jeanette Winterson

A brand is essentially a container for a customer's complete experience with the product or company. — Sergio Zyman

Pain always feels brand new no matter how much experience you've had with it! — Michael Baisden

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.' — Max Levchin

NOBREZA SILENCIOSA. SILENT NOBILITY. It is a mistake to believe that the crucial moments of a life when its habitual direction changes forever must be loud and shrill dramatics, washed away by fierce internal surges. This is a kitschy fairy tale started by boozing journalists, flashbulb-seeking filmmakers and authors whose minds look like tabloids. In truth, the dramatics of a life-determining experience are often unbelievably soft. It has so little akin to the bang, the flash, of the volcanic eruption that, at the moment it is made, the experience is often not even noticed. When it deploys its revolutionary effect and plunges a life into a brand-new light giving it a brand-new melody, it does that silently and in this wonderful silence resides its special nobility. — Pascal Mercier

A great brand taps into
emotions. Emotions drive most, if not all, of our decisions.
A brand reaches out with a powerful connecting experience.
It's an emotional connecting point that transcends the
product. — Scott Bedbury

I was reading voraciously about global issues such as clean water, community development, war, human trafficking, economics, disaster relief, the AIDS crisis, unjust systemic evil. Meanwhile, church budgets made room for a brand-new light show and a kickin' sound system or a trip to Disneyland or a video venue in a saturated upscale neighborhood - all in an effort to practice creative-experience marketing. — Sarah Bessey

Some of the greatest reality television we ever had was the moon landings. When you think about it, that was human emotion and people, unscripted, working with each other - and millions and millions of people around the world, glued to their television sets to share real-time in a brand new, fascinating human experience. — Chris Hadfield

I am honoured to be a part of H&M's designer collaborations. The work with their team is an exciting, fun process. They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle. — Alexander Wang

The goal is for your fans and followers to have a consistent brand experience. Use the same logo, color palette, and fonts on every platform. — Michael Hyatt

As you gain elevation [on the mountain] your IQ goes down - but your emotional affect goes up, which is great for having a mythic experience, whether you want to or not. — Stewart Brand

This experience is brand new. Not new. It is my first time, and also not. It is familiar and unfamiliar at the same time. I don't know how to explain the feeling of unfeeling. Of experiencing the unexperience of this all. I am lost and yet I'm here. I'm me and yet I don't fully know who that is. — Sarah Noffke

Potential to increase the lifetime value of the customer. Usually marketing departments assume that the lifetime value of a customer is fixed when doing their ROI calculations. We view the lifetime value of a customer to be a moving target that can increase if we can create more and more positive emotional associations with our brand through every interaction that a person has with us. Another common trap that many marketers fall into is focusing too much on trying to figure out how to generate a lot of buzz, when really they should be focused on building engagement and trust. I can tell you that my mom has zero buzz, but when she says something, I listen. To that end, most of our efforts on the customer service and customer experience side actually happen after we've already made the sale and taken a customer's credit card number. — Tony Hsieh

Information wants to be free.' So goes the saying. Stewart Brand, the founder of the Whole Earth Catalog, seems to have said it first.
I say that information doesn't deserve to be free.
Cybernetic totalists love to think of the stuff as if it were alive and had its own ideas and ambitions. But what if information is inanimate? What if it's even less than inanimate, a mere artifact of human thought? What if only humans are real, and information is not?
...
Information is alienated experience. — Jaron Lanier

The grand scale and immersive nature of The IMAX Experience gives 'Spiderwick' a brand new level of excitement. In IMAX theatres, fans will be drawn into the movie even further and feel as if they are actually part of the story. — Mark Canton

It's a great honour to be part of such an iconic brand as Paco Rabanne. As I said, it was totally different for me, so it was quite challenging in a sense, but it's an experience that I'm really enjoying. — Nick Youngquest

Familiarity with the brand requires some experience of it (via advertising, word of mouth, internet publicity), Confidence comes with the perception of competence in the brand itself (which is why new brands really need to work hard for people to experience them first) and Trustworthiness refers to the sense of whether the brand is going to live up to its promise of reliability for the price paid. — David Amerland

there is no new experience in life. something may happen to you that you think has never happened before, that you think is brand new, but you are mistaken. you have only to see or smell or hear or feel a certain something and you will discover that this experience you thought was new has happened before. — Horace McCoy

Why is it that at a bachelor's establishment the servants invariably drink the champagne? I ask merely for information.
I attribute it to the superior quality of the wine, sir. I have often observed that in married households the champagne is rarely of a first-rate brand.
Good Heavens! Is marriage so demoralizing as that?
I believe it is a very pleasant state, sir. I have had very little experience of it myself up to the present. I have only been married once. That was in consequence of a misunderstanding between myself and a young person. — Oscar Wilde

The biological imperative to live - indeed, live forever - was burned into our brains, into our emotional self-model,
over the course of millennia. But our brand-new cognitive self-models
tell us that all attempts to realize this imperative will ultimately be futile.
Mortality, for us, is not only an objective fact but a subjective chasm, an open wound in our phenomenal self-model. We have a deep, inbuilt existential conflict, and we seem to be the first creatures on this planet to
experience it consciously. — Thomas Metzinger

A brand not responding on Twitter is like hanging up the phone on customers. With millions watching. — Dave Kerpen