Brand Essence Quotes & Sayings

The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership. — John Battelle

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category. — Al Ries

Usually, when I've met the people who are meant to be in a position of power, I've always made sure to give them a damn good soul stare - y'know, look right in their eyes, through the blackness of the pupils and into whatever conscious field exists within. Then lock the eyes on, but let them gently defocus so that the defined parameters of the visual physical go blurry and you can feel the energy behind it, the unseeable energy that isn't made of photons. Then, if your mind is quiet, you will be informed of the quality of their essence, or at least of the manifest persona that they believe themselves to be. — Russell Brand

The essence of building your own brand. People having heard of you - and having a positive impression - before you've even met them. If you can create that effect, doors open for you. A close second, if that's not possible, is people getting a good impression of o very quickly when they Google you — Michael Ellsberg

Trusted relationships are the essence of a brand — Bernard Kelvin Clive

brand books need to include: the brand's essence the creator's message pointing to the origin of the brand the brand's history the brand's values, which need to be visible in all marketing tools the brand's expertise the core target group the graphic charter illustrating the use of the logo and the brand colors product and brand images product combinations merchandising guidelines indicating the way the brand should be displayed in stores. — Michaela Merk