Quotes & Sayings About Brand Equity

Cost does not equal value ... and low cost parts decrease brand equity for a very long time. — Tom Peters

On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity. — Jay Samit

Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem. — Gary Vaynerchuk

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind. — Maurice Saatchi

Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead. — Gary Vaynerchuk

The investments you make into a brand, makes its name worth it — Bernard Kelvin Clive

In 2009, polls showed an impressive "revival of America's global image in many parts of the world reflecting confidence in the new president."53 One poll-based assessment of brand values even suggested the Obama effect was worth $2 trillion in brand equity. — Joseph S. Nye Jr.

A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it. — Stephen B. Shepard

There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so. — Nick Cooper