Best Kotler Quotes & Sayings

With this in mind, it is not inconceivable to say that there are people alive today who will live long enough to see their selves stored in silicon and thus, by extension, see themselves live forever. — Steven Kotler

Howard Thurman once said, Don't ask what the world needs. Ask what makes you come alive. Because what the world needs most is more people who have come alive. — Steven Kotler

He defined the state as being so involved in an activity that nothing else seems to matter. The ego falls away. Time flies. Every action, movement and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you're using your skills to the utmost. — Steven Kotler

The sales department isn't the whole company, but the whole company better be the sales department. — Philip Kotler

There's a difference between when this happens in an artist's studio or on the tennis court versus inside the barrel of a fifty-foot wave. When you tap into that much force while pushing the absolute limits of human performance, that's more than just an imaginative breakthrough - that's bending reality to your will. — Steven Kotler

Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company. — Philip Kotler

Scientists who study human motivation have lately learned that after basic survival needs have been met, the combination of autonomy (the desire to direct your own life), mastery (the desire to learn, explore, and be creative), and purpose (the desire to matter, to contribute to the world) are our most powerful intrinsic drivers - the three things that motivate us most. All three are deeply woven through the fabric of flow. Thus toying with flow involves tinkering with primal biology: addictive neurochemistry, potent psychology, and hardwired evolutionary behaviors. — Steven Kotler

There is no such thing as a commodity. It is simply a product waiting to be differentiated. — Philip Kotler

Don't buy market share. Figure out how to earn it. — Philip Kotler

The Ownership Quotient, — Philip Kotler

Flow tends to be the psychic signature of world-class performance and paradigm-shifting breakthroughs, — Steven Kotler

Time slows down. Self vanishes. Action and Awareness merge. Welcome to Flow. — Steven Kotler

Flow is more than an optimal state of consciousness - one where we feel our best and perform our best - it also appears to be the only practical answer to the question: What is the meaning of life? Flow is what makes life worth living. — Steven Kotler

Neurons that fire together wire together. — Steven Kotler

The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas. — Philip Kotler

Correct predictions result in understanding. Incorrect predictions result in confusion and prompt you to pay attention. — Steven Kotler

The successful salesperson cares first for the customer, second for the products. — Philip Kotler

I felt strongly that marketing managers, in order to make better marketing decisions, needed to analyze markets and competition in systems terms, explicating the forces at work and their various interdependencies. — Philip Kotler

When doing what we most love transforms us into the best possible version of ourselves and that version hints at even greater future possibilities, the urge to explore those possibilities becomes feverish compulsion. Intrinsic motivation goes through the roof. Thus flow becomes an alternative path to mastery, sans the misery. — Steven Kotler

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors. — Philip Kotler

That day, after barely resurfacing from a seventy-two meter warm up dive into the Blue Hole, Mevoli went into cardiac arrest and died. This time, he wasn't able to bring himself back. When asked to comment on the accident, Natalia Molchanova, regarded by many as the greatest freehold breath diver in the world, said, "the biggest problem with freedivers . . . [is] now they go too deep too fast." Less than two years later, off the coast of Spain, Molchanova took a quick recreational dive of her
own. She deliberately ran though her usual set of breathing exercises, attached a light weight to her belt to help her descend, and swam downward, alone. It was
supposed to be a head-clearing reset. But, Molchanova didn't come back either.
And that's the problem that free diving shares with many other state-shifting techniques: return too soon, and you'll always wonder if you could have gone
deeper. Go too far, and you might not make it back. — Steven Kotler

The upper echelon of adventure sport athletes are grappling with the fundamental properties of the universe: gravity, velocity and sanity. They're toying with them, cheating death, refusing to accept there might be limits to what they can accomplish. — Steven Kotler

Answer me!'Shouted Lieutenant Kotler. 'Did you steal something from that fridge?' 'No, sir. He gave it to me,'said Shmuel, tears welling up in his eyes as he throw a sideways glance at Bruno. 'He's my friend,'he added. — John Boyne

During a peak experience," Maslow explained, "the individual experiences an expansion of self, a sense of unity, and meaningfulness in life. The experience lingers in one's consciousness and gives a sense of purpose, integration, self-determination and empathy. — Steven Kotler

It is no longer enough to satisfy your customers. You must delight them. — Philip Kotler

After three decades of research, Zimbardo found that the healthiest, happiest, highest performers blend the best of both worlds. The optimal time perspective combines the energy, joy, and openness of Presents, with the strength, fortitude, and long-term vision of the Futures. — Steven Kotler

The best way to hold customers is to constantly figure out how to give them more for less. — Philip Kotler

Your company does not belong inmarkets where it cannot be the best. — Philip Kotler

This automatic feedback is another reason extreme athletes have found flow so frequently, but what if we're interested in pulling this trigger without help from the laws of physics? No mystery here. Tighten feedback loops. Put mechanisms in place so attention doesn't have to wander. Ask for more input. How much input? Well, forget quarterly reviews. Think daily reviews. Studies have found that in professions with less direct feedback loops - stock analysis, psychiatry, and medicine - even the best get worse over time. — Steven Kotler

A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place. — Philip Kotler

Most people live in a very restricted circle of their potential being. They make use of a very small portion of their possible consciousness, and of their soul's resources in general, much like a man who, out of his whole organism, should get into a habit of using and moving only his little finger. — Steven Kotler

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility. — Philip Kotler

In Lovelock's view the earth was a 'super-organism,' a cybernetic feedback system that 'seeks an optimal physical and chemical environment for life on this planet.' At the suggestion of his neighbor, author and screenwriter William Goldman, he called the system Gaia after the ancient Greek Earth goddess. — Steven Kotler

Most people are so afraid of dying they never live. — Steven Kotler

It was a silly time to try to make a living out of words, but it was a silly time in general. — Steven Kotler

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master. — Philip Kotler

If we are hunting the highest version of ourselves, then we need to turn work into play and not the other way round. Unless we invert this equation, much of our capacity for intrinsic motivation starts to shut down. We lose touch with our passion and become less than what we could be and that feeling never really goes away. — Steven Kotler

Abundance: The Future is Better than you Think by Peter Diamandis and Steven Kotler. — Joanna Penn

With our sense of self out of the the way we are liberated from doubt and insecurity. — Steven Kotler

Flow is an alternative path toward mastery, but, like any path, not without its pitfalls. There's a serious dark side to flow, — Steven Kotler

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market. — Philip Kotler

From a quality-of-life perspective, psychologists have found that the people who have the most flow in their lives are the happiest people on earth. — Steven Kotler

The past three decades have witnessed unprecedented growth in what researchers now term ultimate human performance. This is not the same as optimal human performance, and the difference is in the consequences. Optimal performance is about being your best; ultimate performance is about being your best when any mistake could kill. Both common sense and evolutionary biology tell us that progress under these "ultimate" conditions should be a laggard's game, but that's not exactly what the data suggests. — Steven Kotler

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner. — Philip Kotler

The best advertising is done by satisfied customers. — Philip Kotler

The most important thing is to forecast where customers are moving, and be in front of them. — Philip Kotler