Best Copywriting Quotes & Sayings

Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell. — Bryan Eisenberg

Copywriting cuts the communication cord between word and feeling. By offering instant gratification, it atrophies more subtle emotions. — Clive Sinclair

What mindfulness does is create some space in your head so you can, as the Buddhists say, "respond" rather than simply "react." In — Dan Harris

Referring to an event in an untold story is a powerful technique rarely used. — Roy H. Williams

I've devoted a lot of my time and effort during the past few years to developing my advertising copywriting business to the point of where I can support my family and don't have to depend on writing fiction for my income. — George Stephen

It follows that unless your headline sells your product, you have wasted 90 percent of your money ... — David Ogilvy

She looked pretty lively for a girl obsessed with death. — Marlene Perez

By 1961, when I got my first copywriting job, 'my kind' were suddenly in demand. The creative revolution had begun. Advertising had turned into a business dominated by young, funny, Jewish copywriters and tough, sometimes violent, Greek and Italian art directors. — Jerry Della Femina

People think copywriters are obsessed with words.
This isn't correct.
The word should be 'infatuated' - it fits the context better. — Jamie Thomson

Copywriting probably did make me a commercial writer. Nobody wants to read advertising copy, so you have to keep it punchy; you almost have trick them into reading it. You have to make every sentence work. — Liane Moriarty

Consumers do not buy products. They buy product benefits. — David Ogilvy

People aren't interested in you. They're interested in themselves — Dale Carnegie

Copy is a direct conversation with the consumer. — Shirley Polykoff

No writer must be measured by a word or paragraph. He is to be measured by his work - by the tendency, not of one line, but by the tendency of all. — Robert Green Ingersoll

The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting. — Richard Bayan

20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier. — Ken McCarthy

Advertising is like learning - a little is a dangerous thing. — P.T. Barnum

I've been a freelancer my entire career, and, at any given time, I have several deadlines for all sorts of things, whether it's some magazine piece or ad copywriting or anything. — Meghan Daum

Humor is consistent with pathos, whilst wit is not. — Samuel Taylor Coleridge

Self: Person, identity; your identity
Defense: Protection, security — Kym Rock

The appearance of a pest should be regarded as a warning from Mother Earth to put our house in order. — Albert Howard

We have been deformed by educational and religious institutions that treat us as members of an audience instead of actors in a drama, so we become adults who treat democracy as a spectator sport. — Parker Palmer

Cindy is a terrific writer and has both a studied - and an intuitive - understanding of the best practices of no-hype, high results copywriting. — Steve Slaunwhite

Fear runs our lives a lot of the time. You can face it head-on, or you can hide in your bunker. — Chris Pine

Copywriting is a design muse, it carves a beautiful masterpiece in an imaginative way. — Sharen Song

Decide the effect you want to produce in your reader. — Robert Collier

Don't confuse visibility with credibility. — Harvey MacKay

Three weeks and I hadn't slept. Three weeks without sleep, and everything becomes an out-of-body-experience. My doctor said, "Insomnia is just the symptom of something larger. Find out what's actually wrong. Listen to your body."
I just wanted to sleep. I wanted little blue Amytal Sodium capsules, 200-milligram-sized. I wanted red-and-blue Tuinal bullet capsules, lipstick-red Seconal. — Chuck Palahniuk

Copywriting basically consists of taking something dreadful, putting it in a box with a shiny ribbon, and presenting it to someone. Any disappointment the recipient has upon opening the box is entirely due to their own high expectations and therefore their fault. — David Thorne