Bernbach Advertising Quotes & Sayings

I warn you against believing that advertising is a science. — William Bernbach

I came into advertising in 1961. I had been turned down for jobs on the Ford account in the late Fifties as 'not their type.' If it hadn't been for Bill Bernbach, I would now be sitting in some luncheonette, continuing my life as a messenger. — Jerry Della Femina

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before. — William Bernbach

A visual sense is something you either have or you don't. — Elliott Erwitt

Today's smartest advertising style is tomorrow's corn. — William Bernbach

perhaps all parents feel this way, but the only thing Kira has ever wanted for her kids was health, safety, and a best friend. You — Fredrik Backman

The most powerful element in advertising is the truth. — William Bernbach

Persuasion is not a science but an art — William Bernbach

Sometimes it is my impression that most politicians are still not aware of being under the control of the financial markets and are even governed by them. — Hans Tietmeyer

A principle isn't a principle until it costs you something. — William Bernbach

Most of the people in advertising now - mention Bill Bernbach to them, they don't know. — Jerry Della Femina

In 1942, somebody came back to our village from Treblinka. His name was Spivak, he escaped by hiding in a wagon full of clothing. He described what was going on there, and said he got crazy from what he had seen. We didn't believe him, we didn't believe in the crematoria. We thought he was a madman telling an unbelievable tale. How could such a thing be happening in our world, our modern world? — Elizabeth Ehrlich

Rock has always been THE DEVIL'S MUSIC ... I believe rock and roll is dangerous ... I feel we're only heralding SOMETHING EVEN DARKER THAN OURSELVES. — David Bowie

The quality of life in our world does not depend on the conflicts that arise, but on our response to them. — Widad Akreyi

Advertising doesn't create a product advantage. It can only convey it. — William Bernbach

If your advertising goes unnoticed, everything else is academic. — William Bernbach

Advertising is the art of persuasion. — William Bernbach

I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution. — George Lois

A movie should entertain you in a way that will also open your mind. I think movies are tools to enrich your experience. — Hany Abu-Assad

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. — William Bernbach

Boy knows much about the layout of the Mongol camp. The older man squeezed Hans's — Neal Stephenson

I think writers from both East and West have long been fascinated by the ancient tales and the opportunity to reinterpret them. — Chitra Banerjee Divakaruni