Atmosphere Advertising Quotes & Sayings

In his 1903 book 'Psychology of Advertising', [Walter Dill Scott] argued that 'the effect of modern advertising is not so much to convince as to suggest.' So-called reason-why advertising was a blunt instrument compared with 'atmosphere advertising', which would associate a product with the viewer's subconscious desired: to be well liked, to be healthy, to possess, to succeed. — Michael Blanding

For though we live in the world, we do not wage war as the world does. The weapons we fight with are not the weapons of the world. On the contrary, they have divine power to demolish strongholds. — Beth Moore

There are many things in this world that are an outrage, to be sure, but death at our current life expectancy doesn't strike me as one of them. Maybe I sound like some Victorian who felt that forty years ought to be enough for any man, but one of the marks of a life well lived has to be reaching a state of finally getting it, of not needing more, and of being able to sign off with something approaching peace of mind. — David Rakoff

Only God creates. The rest of us just copy. — Michelangelo

The psychological attitudes which are indispensable in the American market place are disastrous to family life. Family life ... requires yieldingness, generosity, sympathy, altruism, tenderness-all the qualities, in fact, which lead straight to bankruptcy ... the American family is tragically out of gear with the profit structure which has mushroomed up around it. — Margaret Halsey

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work. — David Ogilvy

In our daily life a certain way of thinking makes us happy, and a certain way of thinking makes us unhappy. In other words, there are certain states of mind which bring us problems, and they can be removed ... — Dalai Lama

Some never participate. Life happens to them. They get by on little more than dumb persistence and resist with anger or violence all things that might lift them out of resentment-filled illusions of security.
-Alma Mavis Taraza — Frank Herbert

It seems to me that a great university ought to have room in it for men subscribing to every sort of idea that is currently prevalent — H.L. Mencken

When US-led forces toppled the Taliban government in November 2001, Afghans celebrated the downfall of a reviled and discredited regime. — Anand Gopal

Like propaganda generally, advertising must thus pervade the atmosphere; for it wants, paradoxically, to startle its beholders without really being noticed by them. Its aim is to jolt us, not "into thinking," as in a Brechtian formulation, but specifically away from thought, into quasiautomatic action: "To us," as an executive at Coca-Cola puts it, "communication is message assimilation
the respondent must be shown to behave in some way that proves they [sic] have come to accept the message, not merely to have received it. — Mark Crispin Miller

I'm not involved in any Philadelphia-related game or situation. When people claim I'm going to have a "vendetta" against every other Eastern Conference team I don't understand the logic: I'm not the one doling out the punishment. — Chris Pronger

A sad truth is that we don't know what we really believe! We don't know how we operate. We don't know what is holding us back. We don't know why we do what we do. — Maddy Malhotra

In general, advertising isn't a "creative" atmosphere. It's a business atmosphere and your job is puzzle solving. My favorite aspect of the business, I guess, was presenting to clients. What I enjoyed least were the clients. Worried corporate brand managers, trying to dumb-down their ads for the stupid American population. I hated the disrespect that these people had for "consumers." — Augusten Burroughs