Aristotle The Art Of Rhetoric Quotes & Sayings
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Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art. — Aristotle.

Means of succeeding in the object we set before us. We must make as it were a fresh start, and before going further define what rhetoric is. Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art. Every other art can instruct or persuade about its own particular subject-matter; for instance, medicine about what is healthy and unhealthy, geometry about the properties of magnitudes, arithmetic about numbers, and the same is true of the other arts and sciences. But rhetoric we look upon as the power of observing the means of persuasion on almost any subject presented to us; — Aristotle.