Quotes & Sayings About Apple Products

People really don't understand the technology they're using. It's been talked about a lot. Apple products in particular are designed in such a way that's harder to get in and understand what processes are going on. — Charlie Jane Anders

I've never owned an Apple product. I like the fact that PCs are open architecture and not locked down like Apple products. I feel that Macs are also unjustifiably overpriced. — Oren Peli

You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products. — Alexander Osterwalder

Amazon doesn't want to give Apple a cut of its media sales, so Apple won't let Amazon sell products in its apps. — Jeffrey Zeldman

But the most important lesson to learn from Jobs has nothing to do with aesthetics. The greatest thing Jobs designed was his business. Apple imagined and executed definite multi-year plans to create new products and distribute them effectively. Forget — Peter Thiel

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player. — Donald Norman

Apple does great products, but at the end of the day we think consumers want choice, consumers want openness. — Rob Glaser

Apple, your products are expensive and your shops a bit weird, but I love your customer service. — Carmine Gallo

unusual in comparison with other tree nuts since the nut is outside the fruit. The cashew apple is an edible false fruit, attached to the externally born nut by a stem. In its raw state, the shell of the nut is leathery, not brittle. It contains the thick vesicant oil, CNSL, within a sponge-like interior. A thin testa skin surrounds the kernel and keeps it separated from the inside of the shell. The primary products of cashew nuts are the kernels which have value as confectionery nuts. Cashew nut shell liquid (CNSL) is an important industrial raw material for resin manufacture and the shells can be burned to provide heat for the decorticating operation. Cashew Apple Nut ShellFigure 2: Cross-section of a Cashew Fruit Tasta Skin Kernal — Anonymous

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products. — Ron Johnson

At the end of the day, customer choice is essential. And we don't make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them. — Tony Fadell

I did some products for the Apple II, most notably the first small low cost thermal printer, the Silent Type. — Andy Hertzfeld

I was pretty shocked at the appearance of the Galaxy S phone and the extent to which it appeared to copy Apple products and the problems that would create for us. — Phil Schiller

I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other hand, the cornucopia of products and innovation - I love Apple, for example. That's a temple of consumerism in many ways. — John Elkington

Nowadays sound embarrassing. Jobs wanted Apple "to become a wonderful consumer products company," Sculley wrote. "This was a lunatic plan ... Apple would never be a consumer products company ... We couldn't bend reality to all our dreams of changing the world ... High tech could not be designed and sold — Walter Isaacson

I endorse only products I actually use. Like Wheaties keeps offering me money, but I don't eat Wheaties, so I can't do it. Now, if Rice Krispies or Frosted Flakes offered me a deal, I'd take it right away. Apple Jacks, I'd be on the box in a heartbeat. Apple Shaqs. Yeah. — Shaquille O'Neal

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives. — Tim Cook

Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's. — John Sculley

Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment. — John Sculley

the Apple Stores' sleek minimalist design and close control over the consumer experience, the omnipresent advertising campaigns, the price positioning as a maker of premium goods, and the lingering nimbus of Steve Jobs's personal charisma all contribute to a perception that Apple offers products so good as to constitute a category of their own. — Peter Thiel

My civil rights will not be trampled, and I say this not for me but for my children, and all those who yearn to breathe free. Those who make your Apple products at Foxxcon, those who languish in prisons in Cuba, North Korea and Venezuela. Those homosexuals who are stoned to death in the streets of Egypt or Iran, while our so-called civil rights leaders hold coffee klatches with third graders in the White House. — Glenn Beck

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. — Jonathan Ive

The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts. — John Sculley

Our approach at Apple has always been to make products we're proud to own and use ourselves. — Phil Schiller

Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs'] preoccupation. His observation was that the products weren't good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around. — Jonathan Ive

In many ways, Apple CEO Tim Cook has been saying that and more for many years. He's said you don't have to choose between doing good and doing well. But only a few dozen people were lined up outside the Apple Store in San Francisco. That's nothing compared to the hundreds and thousands that line up for new products. Cook is taking a gamble here. — Laura Sydell

Apple Computer would not have reached its current peak of success if it had feared to roll the dice and launch products that didn't always hit the mark. In the mid-1990s, the company was considered washed up, Steve Jobs had departed, and a string of lackluster product launches unrelated to the company's core business. — Naveen Jain

When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them. — Phil Schiller

The goal of Apple is not to make money but to make really nice products, really great products. — Jonathan Ive

Why does an iPhone cost only a couple hundred dollars? Because, as the stage performer Mike Daisey depicted in an arresting one-man show called 'The Agony and Ecstasy of Steve Jobs,' Apple's shiniest products are made by a shadowy company in China called Foxconn. — Eric Liu

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products. — Tim Cook

Well, clearly Apple is a role model of the American innovation whereby it produced all these products - iPod, iPhone, iPad - that are really now dominating all the technology arena in the world. — Al-Waleed Bin Talal

Like many people out there, I'm inspired by the level of attention to detail, design and execution of Apple products. — Ren Ng

Apple's products — Walter Isaacson

The creative imitator looks at products or services from the viewpoint of the customer. IBM's personal computer is practically indistinguishable from the Apple in its technical features, but IBM from the beginning offered the customer programs and software. Apple maintained traditional computer distribution through specialty stores. IBM - in a radical break with its own traditions - developed all kinds of distribution channels, specialty stores, major retailers like Sears, Roebuck, its own retail stores, and so on. It made it easy for the consumer to buy and it made it easy for the consumer to use the product. These, rather than hardware features, were the "innovations" that gave IBM the personal computer market. — Peter F. Drucker

I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest corporations in the world. — Kid Rock

Al and Lou had arrived at the Wisconsin State Fair by nine in the morning for fresh egg omelettes in the Agriculture Building and some apple cider donuts. They'd nibbled their donuts and wandered the stalls celebrating various products grown and raised in Wisconsin. You could sample and buy anything, from honey-filled plastic sticks to ostrich steaks to cranberry scones. They followed up their breakfast with a stop at the milk barn, where Lou had forced him to try root beer-flavored milk. While he'd been skeptical, it tasted delicious and precisely like a root beer float. — Amy E. Reichert

Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection. — Nick Denton

Forget "minimum viable products" - ever since he started Apple in 1976, Jobs saw that you can change the world through careful planning, not by listening to focus group feedback or copying others' successes. — Peter Thiel

Digital hub (center of our universe) is moving from PC to cloud - PC now just another client alongside iPhone, iPad, iPod touch, ... - Apple is in danger of hanging on to old paradigm too long (innovator's dilemma) - Google and Microsoft are further along on the technology, but haven't quite figured it out yet - tie all of our products together, so we further lock customers into our ecosystem — Steve Jobs

The computer seems easy because Apple makes the products so easy to use at home. It's the simple things, like getting the TV set up or getting the speakers to work. That drives me crazy. — Chris O'Donnell

Lasting companies know how to reinvent themselves. Hewlett-Packard had done that repeatedly; it started as an instrument company, then became a calculator company, then a computer company. Apple has been sidelined by Microsoft in the PC business. You've got to reinvent the company to do some other thing, like other consumer products or devices. You've got to be like a butterfly and have a metamorphosis. — Walter Isaacson

Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama, Amelia Earhart, Mahatma Gandhi? But Jobs focused on the integrity of Apple's products. — Laura Sydell

In keeping with my family's affection for doomed product lines and hexed formats, we purchased a Betamax. The year before, we'd bought a TRS-80 instead of an Apple II, and in due course we'd unbox Mattel's Intellivision, instead of Atari's legendary gizmo. This was good training for a writer, for the sooner you accept the fact that you are a deluded idiot who is always out of step with reality the better off you will be. — Colson Whitehead

The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts. — Steve Jobs

The unified field theory that ties together Jobs personality and products begins with his most salient trait: his intensity. His silences could be as searing as his rants; he had taught himself to stare without blinking. Sometimes this intensity was charming, in a geeky way, such as when he was explaining the profundity of Bob Dylan's music or why whatever product he was unveiling at that moment was the most amazing thing that Apple had ever made. At other times it could be terrifying, such as when he was fulminating about Google or Microsoft ripping of Apple. — Walter Isaacson

With Android I get to choose from many different products from many different phone manufacturers. With iOS, I get what Apple gives me. Which isn't necessarily bad, but it's not always the best fit for my personal or business communication needs. — Mark Cuban

Apple raised $17 billion in a bond offering in 2013. Not to invest in new products or business lines, but to pay a dividend to stockholders. The company is awash with cash, but much of that money is overseas, and there would be a tax charge if it were repatriated to the USA. For many other companies, the tax-favoured status of debt relative to equity encourages financial engineering. Most large multinational companies have corporate and financial structures of mind-blowing complexity. The mechanics of these arrangements, which are mainly directed at tax avoidance or regulatory arbitrage, are understood by only a handful of specialists. Much of the securities issuance undertaken by Goldman Sachs was not 'helping companies to grow' but represented financial engineering of the kind undertaken at Apple. What — John Kay

I asked Jeff Williams, the senior vice-president, if the Apple Watch seemed more purely Ive's than previous company products. After a silence of twenty-five seconds, during which Apple made fifty thousand dollars in profit, he said, "Yes. — Anonymous

All through time in Apple products, even from our very first ones, that's how he [ Steve Jobs] looked at the world, that you don't really want a piece of technology, a certain type of chip. What you want is a solution to a problem in life, some cause, some issue that you want in your life that'll help you. And it's how do you make that almost one step - say it and it happens. — Steve Wozniak

If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow. — Steve Jobs

Without investments in research and science that will create the next Apple, create the next new innovation that will sell products around the world, we will lose. If we're not training engineers to make sure that they are equipped here in this country, then companies won't come here. Those investments are what's going to help to make sure that we continue to lead this world economy not just next year, but 10 years from now, 50 years from now, a hundred years from now. — Barack Obama

Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them. — John Maeda

Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs recalled. " It was about creativity." It was directed not only at potential customers, but also at Apple's own employees: " We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. That was the genesis of that campaign. — Walter Isaacson

It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry. — Steve Jobs

The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof. — Steve Jobs

Google, you fucking ripped off the iPhone, wholesale ripped us off. Grand theft. I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong. I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this. They are scared to death, because they know they are guilty. Outside of Search, Google's products - Android, Google Docs - are shit. [Steve Jobs] — Walter Isaacson

Jobs's intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions. If something engaged him- the user interface for the original Macintosh, the design of the iPod and iPhone, getting music companies into the iTunes Store-he was relentless. But if he did not want to deal with something - a legal annoyance, a business issue, his cancer diagnosis, a family tug- he would resolutely ignore it. That focus allowed him to say no. He got Apple back on track by cutting all except a few core products. He made devices simpler by eliminating buttons, software simpler by eliminating features, and interfaces simpler by eliminating options.
He attributed his ability to focus and his love of simplicity to his Zen training. It honed his appreciation for intuition, showed him how to filter out anything that was distracting or unnecessary, and nurtured in him an aesthetic based on minimalism. — Walter Isaacson

It is no longer just engineers who dominate our technology leadership, because it is no longer the case that computers are so mysterious that only engineers can understand what they are capable of. There is an industry-wide shift toward more "product thinking" in leadership
leaders who understand the social and cultural contexts in which our technologies are deployed.
Products must appeal to human beings, and a rigorously cultivated humanistic sensibility is a valued asset for this challenge. That is perhaps why a technology leader of the highest status
Steve Jobs
recently credited an appreciation for the liberal arts as key to his company's tremendous success with their various i-gadgets. — Damon Horowitz

Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now. History will place him in the pantheon right next to Edison and Ford. More than anyone else of this time, he made products that were completely innovative, combining the power of poetry and processors. With a ferocity that could make working with him as unsettling as it was inspiring, he also built the world's most creative company. And he was able to infuse into its DNA the design sensibilities, perfectionism, and imagination that make it likely to be, even decades from now, the company that thrives best at the intersection of artistry and technology. — Walter Isaacson

I have all of the Apple products. Everything I've ever written, I've written on a Mac. My first computer, my roommates and I chipped in, and we got that first Macintosh - 128K. It had as much memory as a greeting card that plays music. — Aaron Sorkin

It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing. — Tony Fadell

Never has the divide between the iPhone world and the politics world been so clear: I saw a bunch of people very well-served by their computers and telephones (very often Apple products) but undeniably shortchanged by our government-run cartel education system. And the tragedy for them - and for us - is that they will spend their energy trying to expand the sphere of the ineffective, hidebound, rent-seeking, unproductive political world, giving the ... politicians ... an even stronger whip hand over the Steve Jobses and Henry Fords - and we will be the poorer for it. — Kevin Williams

I've tried plenty of telephones. I tried to get into the Samsung Galaxy and the Blackberry, but the iPhone is just too easy to use. The camera takes clear pictures and the phone itself looks great. Like all Apple products, it kind of just makes sense. — Avicii

The course of time, all of Apple's competitors lost their WHY. Now all those companies define themselves by WHAT they do: we make computers. They turned from companies with a cause into companies that sold products. And when that happens, price, quality, service and features become the primary currency to motivate a purchase decision. At that point a company and its products have ostensibly become commodities. As any company forced to compete on price, quality, service or features alone can attest, it is very hard to differentiate for any period of time or build loyalty on those factors alone. — Simon Sinek

The reason Apple can create products like the iPad is that we've always tried to be at the intersection of technology and liberal arts, — Walter Isaacson