Apple Leaps Quotes & Sayings

This is also, I hope, a book about innovation. At a time when the United States is seeking ways to sustain its innovative edge, and when societies around the world are trying to build creative digital-age economies, Jobs stands as the ultimate icon of inventiveness, imagination, and sustained innovation. He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering. He and his colleagues at Apple were able to think differently: They developed not merely modest product advances based on focus groups, but whole new devices and services that consumers did not yet know they needed. — Walter Isaacson

Your God person puts an apple tree in the middle of a garden and says, do what you like, guys, oh, but don't eat the apple. Surprise surprise, they eat it and he leaps out from behind a bush shouting "Gotcha". It wouldn't have made any difference if they hadn't eaten it.'
'Why not?'
'Because if you're dealing with somebody who has the sort of mentality which likes leaving hats on the pavement with bricks under them you know perfectly well they won't give up. They'll get you in the end. — Douglas Adams