Quotes & Sayings About Apple From Steve Jobs

Whatever the new movie about Apple founder Steve Jobs unearths, one thing is doubtless: we will switch our Apple computers right back on (maybe to talk about it, maybe not) right after we see the film. Could anything short of one genuine civic conscience, related in all sincerity stop us from miring ourselves in pirouettes of unreality, counting stickers on blue and white virtual flypaper as dearer in our imaginations than anyone in our daily lives, perhaps even our own family members? — John Thomas Allen

There is a Steve [Jobs] that Apple would like to actually present to the public. They have a character, Steve, and they want to keep that story going. And it's very important that writers challenge that occasionally and not just trust their parent companies to tell them. — Danny Boyle

I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous. — Steve Jobs

Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist. — Alex Gibney

Steve Jobs came back to Apple in 1997 - the iPod came out 4 years later. 3 years after that is the first time his market cap grew. It took 7 years. — Carol Bartz

Today the world lost a visionary leader, the technology industry lost an iconic legend and I lost a friend and fellow founder. The legacy of Steve Jobs will be remembered for generations to come. My thoughts and prayers go out to his family and to the Apple team. — Michael Dell

When I heard the news that Steve Jobs had died, my mind flashed back to 1985, when I began my love affair with computers. I was stationed in Moscow for The Associated Press, and I ordered an Apple IIc - by Telex - from a department store in Helsinki, Finland. They express-shipped it to me, a month later, by train. — Andrew Rosenthal

One of the things about Steve Jobs is that he gives us an opportunity to look at the disjuncture between that world and the world he claimed that Apple represented, the "Think different" world of Martin Luther King and Rosa Parks and Gandhi. — Alex Gibney

To discuss a Martin Amis book, you must first discuss the orchestrated release of a Martin Amis book. In London, which rightly prides itself on the vibrancy of its literary cottage industry, Amis is the Steve Jobs of book promoters, and his product rollouts are as carefully managed as anything Apple dreams up. — Graydon Carter

Steve Wozniak and Steve Jobs founded Apple Inc, which set the computing world on its ear with the Macintosh in 1984. — Kevin Mitnick

Remember too that business entrepreneurs can be iconoclasts, hermits, and even cranks. Steve Jobs, founder of Apple, reportedly wasn't Mr. Warm-and-Fuzzy in person. He was a perfectionist. But whether they innovate with computers or with education, business and social entrepreneurs share a sense of wonder, curiosity, and the ability to scan for opportunity. They are prone to resilience, either through practice or nature, and it pays off for them. So they keep looking at the world with wide-eyed anticipation for more opportunities to test their mettle, to create new things and ways of accomplishing goals and meeting needs. — Pamela Price

Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can. — John Sculley

Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning them into a product that would change the world. I don't deny that. — Steve Wozniak

Steve Jobs was not only the heart and soul of Apple, he was the wind underneath the technology market. Both are significantly diminished by his passing. — Rob Enderle

It's a special person - and personality - who can lead a start-up to soaring success and sustain that success for the long term. Apple co-founder Steve Jobs and Facebook's Mark Zuckerberg are star examples. — Marcus Buckingham

Everything is important- that success is in the details. — Steve Jobs

We're not a media company. We don't own media. We don't own music. We don't own films or television. We're not a media company. We're just Apple. — Steve Jobs

You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. — Steve Jobs

All through time in Apple products, even from our very first ones, that's how he [ Steve Jobs] looked at the world, that you don't really want a piece of technology, a certain type of chip. What you want is a solution to a problem in life, some cause, some issue that you want in your life that'll help you. And it's how do you make that almost one step - say it and it happens. — Steve Wozniak

Our friends up north spend over five billion dollars on research and development and all they seem to do is copy Google and Apple. — Steve Jobs

If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow. — Steve Jobs

I think what people love about the Steve Jobs story is not just the track record at Apple, but that comeback story, that he was thrown out of Apple, came back and built the company even greater. And that perseverance is so important in terms of entrepreneurship. And nobody is a better role model for that, for all entrepreneurs all over the world than Steve Jobs. — Steve Case

It is in Apple's DNA that technology alone is not enough - it's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing. — Steve Jobs

I was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge of the word 'computer', plus it would get us a head of Atari in the phone book. He told Wozniak if a better name did not hit them by the next afternoon, they would just stick with apple and they did. 1 Apr 1976 — Walter Isaacson

Ultimately, brands are built by people who passionately believe in their brands. Indeed, many of the world's best brands can be linked to a single person: Howard Schultz created Starbucks, Steve Jobs built Apple, Pleasant Roland formed American Girl, Richard Branson developed Virgin, and Phil Knight was the driving force behind Nike. Brand builders understand and believe in the power of brands. Tim — Alice M. Tybout

The Steve Jobs who founded Apple as an anarchic company promoting the message of freedom, whose first projects with Stephen Wozniak were pirate boxes and computers with open schematics, would be taken aback by the future that Apple is forging. Today there is no tech company that looks more like the Big Brother from Apple's iconic 1984 commercial than Apple itself, a testament to how quickly power can corrupt. — Mike Daisey

Digital hub (center of our universe) is moving from PC to cloud - PC now just another client alongside iPhone, iPad, iPod touch, ... - Apple is in danger of hanging on to old paradigm too long (innovator's dilemma) - Google and Microsoft are further along on the technology, but haven't quite figured it out yet - tie all of our products together, so we further lock customers into our ecosystem — Steve Jobs

Steve Jobs made the case to Xerox PARC execs directly that they had great technology but that Apple knew how to make it affordable enough to change the world. This was very open. In the end, Xerox got a large block of Apple stock for sharing the technology. That's not stealing outright. — Steve Wozniak

I never worried about money. I grew up in a middle-class family, so I never thought I would starve. And I learned at Atari that I could be an okay engineer, so I always knew I could get by. I was voluntarily poor when I was in college and India, and I lived a pretty simple life even when I was working. So I went from fairly poor, which was wonderful, because I didn't have to worry about money, to being incredibly rich, when I also didn't "have to worry about money.
I watched people at Apple who made a lot of money and felt they had to live differently. Some of them bought a Rolls-Royce and various houses, each with a house manager and then someone to manage the house managers. Their wives got plastic surgery and turned into these bizarre people. This was not how I wanted to live. It's crazy. I made a promise to myself that I'm not going to let this money ruin my life."
Excerpt From: Walter, Isaacson. "Steve Jobs." Simon & Schuster, 2011-10-23T21:00:00+00:00. iBooks. — Walter Isaacson

Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now. History will place him in the pantheon right next to Edison and Ford. More than anyone else of this time, he made products that were completely innovative, combining the power of poetry and processors. With a ferocity that could make working with him as unsettling as it was inspiring, he also built the world's most creative company. And he was able to infuse into its DNA the design sensibilities, perfectionism, and imagination that make it likely to be, even decades from now, the company that thrives best at the intersection of artistry and technology. — Walter Isaacson

I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. — Steve Jobs

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. — Steve Jobs

You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out. — Steve Jobs

Predictions that digital tools would allow workers to telecommute were never fully realized. One of Marissa Mayer's first acts as CEO of Yahoo! was to discourage the practice of working from home, rightly pointing out that "people are more collaborative and innovative when they're together." When Steve Jobs designed a new headquarters for Pixar, he obsessed over ways to structure the atrium, and even where to locate the bathrooms, so that serendipitous personal encounters would occur. Among his last creations was the plan for Apple's new signature headquarters, a circle with rings of open workspaces surrounding a central courtyard. Throughout history — Walter Isaacson

The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you, and you don't quite know how to get to it, but you know, sometimes intuitively, it's within your grasp. And it's worth putting in years of your life to make it come into existence. — Steve Jobs

Team, it turned out that Michael Dell wasn't perfect at predicting the future. Based on today's stock market close, Apple is worth more than Dell. Stocks go up and down and things may be different tomorrow but I thought it was worth a moment of reflection today. — Steve Jobs

John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place which was making great computers for people to use. — Steve Jobs

I want to express my deepest condolences at the passing of Steve Jobs, one of the founders of our industry and a true visionary. My heart goes out to his family, everyone at Apple and everyone who has been touched by his work, — Steve Ballmer

Finally Jobs proposed Apple Computer. "I was on one of my fruitarian diets," he explained. "I had just come back from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge off the word 'computer.' Plus, it would get us ahead of Atari in the phone book — Steve Jobs

Successful people never forget what they love to do and are passionate about. They quickly learn to follow their own path and to make the right choices, no matter how crazy or unpopular they might appear to others. Just look at Steve Jobs, founder of Apple, who quit studying at a prestigious university to pursue his dreams. — Nigel Cumberland

Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama, Amelia Earhart, Mahatma Gandhi? But Jobs focused on the integrity of Apple's products. — Laura Sydell

That's why I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete. I think that's one of Apple's challenges, really. When two young people walk in with the next thing, are we going to embrace it and say this is fantastic? Are you going to be willing to drop our models, or are we going to explain it away? I think we'll do better, because we're completely aware of it and we make it a priority. — Steve Jobs

I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that. — Steve Jobs

Imagine the world of mobile based on Nokia and Motorola if Apple had not been restarted by a missionary entrepreneur named Steve Jobs who cared more for his vision than being tactical and financial. — Vinod Khosla

We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place; the last thing we were going to do is lay them off. — Steve Jobs

Most outside experts disagreed. "Maybe it's time Steve Jobs stopped thinking quite so differently," Business Week wrote in a story headlined "Sorry Steve, Here's Why Apple Stores Won't Work. — Walter Isaacson

Business and growing jobs is about taking risk, sometimes failing, sometimes succeeding, but always striving. It is about dreams. Usually, it doesn't work out exactly as you might have imagined. Steve Jobs was fired at Apple. He came back and changed the world. — Mitt Romney

Remember, Steve Jobs didn't promise that Apple's next product would change the world. Jobs said that he would change the world. It didn't matter if the vehicle was the Lisa, The Mac, or even Pixar Studios. Any individual endeavor might fail, but he was 100% certain he would eventually achieve his goals. — Charlie Houpert

I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product. — Guy Kawasaki

An iPod, a phone, an internet mobile communicator ... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is. — Steve Jobs

We have something really exciting for you today, said Steve Jobs on October, 23, 2001, at a special press event on Apple's campus. Jobs had asked only a few dozen journalists to a product unveiling. — Leander Kahney

I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back. — Steve Jobs

I shared the details of Steve Jobs's story, because when it comes to finding fulfilling work, the details matter. If a young Steve Jobs had taken his own advice and decided to only pursue work he loved, we would probably find him today as one of the Los Altos Zen Center's most popular teachers. But he didn't follow this simple advice. Apple Computer was decidedly not born out of passion, but instead was the result of a lucky break - a "small-time" scheme that unexpectedly took off. — Cal Newport

Details matter, it's worth waiting to get it right. — Steve Jobs

LAURENE POWELL. Savvy and good-humored Penn graduate, went to Goldman Sachs and then Stanford Business School, married Steve Jobs in 1991. GEORGE RILEY. Jobs's Memphis-born friend and lawyer. ARTHUR ROCK. Legendary tech investor, early Apple board member, Jobs's father figure. JONATHAN "RUBY" RUBINSTEIN. Worked — Walter Isaacson

As Osborne famously declared, "Adequacy is sufficient. All else is superfluous." Jobs found that approach to be morally appalling, and he spent days making fun of Osborne. "This guy just doesn't get it," Jobs repeatedly railed as he wandered the Apple corridors. "He's not making art, he's making shit. — Walter Isaacson