Quotes & Sayings About Apple Computers

I had been doing MP3 players and handheld computers since 1990-1991, and so they sought me out because of my experience. And about 18 generations of iPod and three generations of iPhone later, I decided to leave Apple. — Tony Fadell

Whatever the new movie about Apple founder Steve Jobs unearths, one thing is doubtless: we will switch our Apple computers right back on (maybe to talk about it, maybe not) right after we see the film. Could anything short of one genuine civic conscience, related in all sincerity stop us from miring ourselves in pirouettes of unreality, counting stickers on blue and white virtual flypaper as dearer in our imaginations than anyone in our daily lives, perhaps even our own family members? — John Thomas Allen

The reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with every piece of hardware or software in the digital universe. To code or create for Apple, you follow Apple's rules. If you're even allowed to. — Douglas Rushkoff

When I heard the news that Steve Jobs had died, my mind flashed back to 1985, when I began my love affair with computers. I was stationed in Moscow for The Associated Press, and I ordered an Apple IIc - by Telex - from a department store in Helsinki, Finland. They express-shipped it to me, a month later, by train. — Andrew Rosenthal

People went to Dell for the computers, but they go to Apple for everything ... That's the difference between a transactional company and a transformational one. — Brian Chesky

Steve Wozniak and Steve Jobs founded Apple Inc, which set the computing world on its ear with the Macintosh in 1984. — Kevin Mitnick

Remember too that business entrepreneurs can be iconoclasts, hermits, and even cranks. Steve Jobs, founder of Apple, reportedly wasn't Mr. Warm-and-Fuzzy in person. He was a perfectionist. But whether they innovate with computers or with education, business and social entrepreneurs share a sense of wonder, curiosity, and the ability to scan for opportunity. They are prone to resilience, either through practice or nature, and it pays off for them. So they keep looking at the world with wide-eyed anticipation for more opportunities to test their mettle, to create new things and ways of accomplishing goals and meeting needs. — Pamela Price

They were both going to the big country where there were more psychiatrists than anywhere else in the world. We could just as well say more swimming pools, more Nobel prizewinners, more strategic bombers, more apple pies, more computers, more natural parks, more libraries, more cheerleaders, more serial killers, more newspapers, more raccoons, many of many more things, because it was the country of More. No doubt because the people who lived there had left their own countries precisely because they wanted more, especially more freedom. (Hector and the Search for Happiness) * — Francois Lelord

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done. — Steve Jobs

My parents had a software company making children's software for the Apple II+, Commodore 64 and Acorn computers. They hired these teenagers to program the software, and these guys were true hackers, trying to get more colors and sound and animation out of those computers. — Bre Pettis

Isaacson's biography can be read in several ways. It is on the one hand a history of the most exciting time in the age of computers, when the machines first became personal and later, fashionable accessories. It is also a textbook study of the rise and fall and rise of Apple and the brutal clashes that destroyed friendships and careers. And it is a gadget lover's dream, with fabulous, inside accounts of how the Macintosh, iPod, iPhone and iPad came into being. But more than anything, Isaacson has crafted a biography of a complicated, peculiar personality - Jobs was charming, loathsome, lovable, obsessive, maddening - and the author shows how Jobs's character was instrumental in shaping some of the greatest technological innovations — Walter Isaacson

When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer. — John Sculley

Most of the musicians that I know almost to the man everybody uses Apple computers. They've thought of the steps that you're going to think of when you're trying to create your thing. And that's where the tools get invented to make better art. — Mike Shinoda

I pat the brand new twenty-seven inch Macintosh computers Mr. Foley brought us. 'These boxes alone should make both of us scream like it's Christmas morning! Snap out of it. Santa came! Now we get to play with all of our toys! — Anne Eliot

I started on an Apple II, which I had bought at the very end of 1978 for half of my annual income. I made $4,500 a year, and I spent half of it on the computer. — Bill Budge

Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand. — Douglas Rushkoff

The idea that hardware on networks should just be caches for movable process descriptions and the processes themselves goes back quite a ways. There's a real sense in which MS and Apple never understood networking or operating systems (or what objects really are), and when they decided to beef up their OSs, they went to (different) very old bad mainframe models of OS design to try to adapt to personal computers. — Alan Kay

Asked about the fact that Apple's iTunes software for Windows computers was extremely popular, Jobs joked, 'It's like giving a glass of ice water to somebody in hell. — Walter Isaacson

PAUL REINHOLD JOBS. Wisconsin-born Coast Guard seaman who, with his wife, Clara, adopted Steve in 1955. REED JOBS. Oldest child of Steve Jobs and Laurene Powell. RON JOHNSON. Hired by Jobs in 2000 to develop Apple's stores. JEFFREY KATZENBERG. Head of Disney Studios, clashed with Eisner and resigned in 1994 to cofound DreamWorks SKG. ALAN KAY. Creative and colorful computer pioneer who envisioned early personal computers, helped arrange Jobs's Xerox PARC visit and his purchase of Pixar. DANIEL KOTTKE. Jobs's closest friend at Reed, fellow pilgrim to India, early Apple employee. JOHN LASSETER. Cofounder and creative force at Pixar. DAN'L LEWIN. Marketing exec with Jobs at Apple and then NeXT. MIKE MARKKULA. First big Apple investor and chairman, — Walter Isaacson

The iWatch will fill a gaping hole in the Apple ecosystem. It will facilitate and coordinate not only the activities of all the other computers and devices we use, but a wide array of devices to come. — Bruce Tognazzini

is to read things that are not yet on the page. Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There's something magical about that place. There are a lot of people innovating, and that's not the main distinction of my career. The reason Apple resonates with people is that there's a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the best people working on the original Mac were poets and musicians on the side. In the seventies computers became a way for people to express their creativity. Great artists like Leonardo da Vinci and Michelangelo were also great at science. Michelangelo knew a lot about how to quarry stone, not just how to be a sculptor. People pay us to integrate things for them, because they don't have the time to think about this stuff 24/7. If you have an extreme passion for producing — Walter Isaacson

Our purpose is to consciously, deliberately evolve toward a wiser, more liberated and luminous state of being; to return to Eden, make friends with the snake, and set up our computers among the wild apple trees. Deep down, all of us are probably aware that some kind of mystical evolution - a melding into the godhead, into love - is our true task. Yet we suppress the notion with considerable force because to admit it is to acknowledge that most of our political gyrations, religious dogmas, social ambitions and financial ploys are not merely counterproductive but trivial. Our mission is to jettison those pointless preoccupations and take on once again the primordial cargo of inexhaustible ecstasy. Or, barring that, to turn out a good thin-crust pizza and a strong glass of beer. — Tom Robbins

We conquer the Independence Day aliens by having a Macintosh laptop computer upload a software virus to the mothership (which happens to be one-fifth the mass of the Moon), thus disarming its protective force field. I don't know about you, but back in 1996 I had trouble just uploading files to other computers within my own department, especially when the operating systems were different. There is only one solution: the entire defense system for the alien mothership must have been powered by the same release of Apple Computer's system software as the laptop computer that delivered the virus. — Neil DeGrasse Tyson

Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs recalled. " It was about creativity." It was directed not only at potential customers, but also at Apple's own employees: " We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. That was the genesis of that campaign. — Walter Isaacson

The world was opening up to Apple bit by bit, and vice versa. The iPod was Apple's first mass-market consumer device, but it had come about because Steve and his team had taken one logical step after another: first iMovie, then a correction leading to iTunes, then the iPod. Steve's patience, discipline, and vision had set Apple on a new course, one that was more complicated than its old path, which had simply involved the regular improvement of personal computers. — Brent Schlender

The course of time, all of Apple's competitors lost their WHY. Now all those companies define themselves by WHAT they do: we make computers. They turned from companies with a cause into companies that sold products. And when that happens, price, quality, service and features become the primary currency to motivate a purchase decision. At that point a company and its products have ostensibly become commodities. As any company forced to compete on price, quality, service or features alone can attest, it is very hard to differentiate for any period of time or build loyalty on those factors alone. — Simon Sinek

The roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq. — Steve Jobs

Never has the divide between the iPhone world and the politics world been so clear: I saw a bunch of people very well-served by their computers and telephones (very often Apple products) but undeniably shortchanged by our government-run cartel education system. And the tragedy for them - and for us - is that they will spend their energy trying to expand the sphere of the ineffective, hidebound, rent-seeking, unproductive political world, giving the ... politicians ... an even stronger whip hand over the Steve Jobses and Henry Fords - and we will be the poorer for it. — Kevin Williams

While Steve's gadgets and computers drew the most attention, the software that made them go was every bit as important. Steve always said that Apple's primary competitive advantage was that it created the whole widget: the finely tuned symbiosis between the hardware and the software together defined a superior user experience. In the PC world, hardware and software technologies came from different companies that didn't always even get along, including IBM and the PC-clone manufacturers, Microsoft, and Intel. — Brent Schlender

Notice that we say 'more psychiatrists than anywhere else in the world' but we could just as well say more swimming pools, more Nobel prizewinners, more strategic bombers, more apple pies, more computers, more natural parks, more libraries, more cheerleaders, more serial killers, more newspapers, more racoons, more of many more things, because it was the country of More, and had been for a long time. — Francois Lelord

It is no longer just engineers who dominate our technology leadership, because it is no longer the case that computers are so mysterious that only engineers can understand what they are capable of. There is an industry-wide shift toward more "product thinking" in leadership
leaders who understand the social and cultural contexts in which our technologies are deployed.
Products must appeal to human beings, and a rigorously cultivated humanistic sensibility is a valued asset for this challenge. That is perhaps why a technology leader of the highest status
Steve Jobs
recently credited an appreciation for the liberal arts as key to his company's tremendous success with their various i-gadgets. — Damon Horowitz

The Steve Jobs who founded Apple as an anarchic company promoting the message of freedom, whose first projects with Stephen Wozniak were pirate boxes and computers with open schematics, would be taken aback by the future that Apple is forging. Today there is no tech company that looks more like the Big Brother from Apple's iconic 1984 commercial than Apple itself, a testament to how quickly power can corrupt. — Mike Daisey

Jobs, who could identify with each of those sentiments, wrote some of the lines himself, including "They push the human race forward." By the time of the Boston Macworld in early August, they had produced a rough version. They agreed it was not ready, but Jobs used the concepts, and the "think different" phrase, in his keynote speech there. "There's a germ of a brilliant idea there," he said at the time. "Apple is about people who think outside the box, who want to use computers to help them change the world." They debated the grammatical issue: If "different" was supposed to modify the verb "think," it should be an adverb, as in "think differently." But Jobs insisted that he wanted "different" to be used as a noun, as in "think victory" or "think beauty." Also, it echoed colloquial use, as in "think big. — Walter Isaacson

If you look into the footnotes of the business model for Apple Computer you'll see that they actually give the computers away for free; they just charge for the inflated sense of self-worth. — Christian Lander

Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There's something magical about that place. There are a lot of people innovating, and that's not the main distinction of my career. The reason Apple resonates with people is that there's a deep current of humanity in our innovation. I think great artists and great engineers are similar in that they both have a desire to express themselves. In fact some of the best people working on the original Mac were poets and musicians on the side. In the seventies computers became a way for people to express their creativity. Great artists like Leonardo da Vinci and Michelangelo were also great art science. Michelangelo knew a lot about how to quarry stone, not just how to be a sculptor. — Walter Isaacson

Google has placed its faith in data, while Apple worships the power of design. This dichotomy made the two companies complementary. Apple would ship the phones and computers, while Google would provide Maps, Search, YouTube, and other web tools that made the devices more useful. — Ben Parr

When we first started with Apple computers, it was my dream that everyone would learn to program, and that was how they'd use their computer. — Steve Wozniak

John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place which was making great computers for people to use. — Steve Jobs