Amerland Inc Quotes & Sayings

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement. — David Amerland

The idea of reputation, influence, and influencers in the offline world is as old as the hills. It's not new on the web either, but semantic search is creating a portable sense of identity, reputation, and influence that in the days before it simply did not exist. And this is changing everything — David Amerland

Social media is not rocket science. This, however, does not make it easy either. — David Amerland

To succeed in the digital realm, technology has to provide a strong disruptive element right from the start. If things cannot be done differently , a transition to digital is not going to be compelling enough for a wide enough adoption to create sustainability. — David Amerland

Real search is about providing valuable information when it's really needed to those who are actually looking for it. — David Amerland

Trust cannot, in the real world, be just a matter of personal choice. — David Amerland

Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual. — David Amerland

The web and its technologies are digital representations of everything we did before in a more private, bigger, faster and more empowering format than ever before. — David Amerland

Trust is what monetizes the attention economy. — David Amerland

Mindless action without a real understanding of the ramifications is only likely to result in serious miscalculations or a colossal waste of time. Avoid both by using your judgment, filtered through both knowledge and experience. Use common sense and logic as a counterbalance to emotion. — David Amerland

The brain works in a holistic, cooperative way that makes our basest desire or most abject fear as expressive of who we are as abstract thinking of the highest order. That means that we are all equal part snakes, monkeys, and spacemen. — David Amerland

There is a fine line deep within the mind that makes self-belief and confidence, the defining elements of success and failure in any circumstance. How we learn to activate them without running the risk of lying to ourselves is the key that unlocks the superhuman lying dormant within us. — David Amerland

Asymmetrical relationships never work. — David Amerland

To win at semantic search you need more people than are on your payroll. — David Amerland

When something is as fundamental as trust the danger is that everyone thinks they understand what it is and therefore fail to define it. — David Amerland

It is no accident that in the field of philosophy ontology is the study of reality, existence and coming into being. In the fields of information retrieval (semantic search) and computing, ontology is the naming of the types, interrelationships and properties of the entities that exist (in reality or conceptually) and which define a particular domain of knowledge or expertise. — David Amerland

What we learn from behavior economics is that the moment a metric is created it generates an incentive for people to pursue it. — David Amerland

Communication without a specific focus is just noise. It achieves little beyond taking time and energy. — David Amerland

In the digital domain trust is now important not only because we really need to know how to trust people and whom to trust but because we need others to trust us and have to learn how to help them do so. — David Amerland

We trust strangers not because they are always trustworthy but because we want to believe in a world where they are. — David Amerland

Despite the fact that logic tells us that we should not trust anyone, in any situation where the unknown variables are too many or the risks too high, we nevertheless go ahead and take what can only be called a leap of faith. — David Amerland

A business needs a character and an identity, just like a person and just like a person it needs to have a Voice. — David Amerland

Marketing effectively, in a semantic web, revolves around those three 'little' requirements: Trust, Authority, Reputation. — David Amerland

In truth search can no more be considered independent of the Web than the Web can work without search. This symbiotic relationship brings forth all sorts of issues because it becomes part of a traditional push and pull where the Web, represented by those who actively work in it, wants to push all the wrong things, while search wants to pull in everything. — David Amerland

Ammon Johns has probably forgotten more things about online marketing and branding than most of us have ever known.
Ammon Johns is unique. He has a remarkably long career in an industry that does not really do long careers. He successfully synthesizes the knowledge and experience of the past with a thorough knowledge and understanding of today.
I have had the pleasure of seeing Ammon's mind at work and it is safe to say that I simply cannot recommend him highly enough. The companies that work with him are the ones that enjoy the rarest of things in today's world: a competitive advantage. — David Amerland

Evolution has geared the human stress response to last about thirty seconds. It's enough time to facilitate fight or flight. Evolution has not adapted our brains or bodies to handle weeks or months of prolonged stress. — David Amerland

It seems perverse that we can be more social than anyone would have thought possible when we are at our most anti-social, locked away from the world and silently staring at a computer screen, but that, as psychologists will tell you is the way we operate. When we are at the maximum of our disconnect we also are ready to connect and feel the need for interaction. — David Amerland

Life at the edge of the world, it was felt, could go on forever. — David Amerland

A pair of eyes attached to a human brain can quickly make sense of the content presented on a web page and decide whether it has the answer it's looking for or not in ways that a computer can't. Until now. — David Amerland

We cannot learn something new and stick to it without a modular approach to application, positive reinforcement and a real change of environment. — David Amerland