Quotes & Sayings About Advertising Strategy

The strategy is obviously a business decision to have limited advertising on the WWE Network. We want subscribers to know that there won't be commercial breaks during scheduled programming, so your shows won't be interrupted. — Stephanie McMahon

strategy. To find such offers, just search for "Pay Per Install" or CPA mobile advertising firms. — Alex Genadinik

If we return to the roots of planning we see at its heart a desire to understand human behaviour and provide a robust model for influencing it. Rather than dismantling strategy into endless experimentation, we need a new way of understanding the world, a modern philosophy. — Faris Yakob

Compare subliminal advertising to something just as cunning. If you want people to lose weight, one effective strategy is to put mirrors in the cafeteria. — Richard H. Thaler

Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy. — Hartmut Esslinger

The hard work and big money you used to spend on frequent purchases of print and TV advertising now move to repeated engineering expenses and product failures. If anything, marketing is more time-consuming and expensive than it used to be. You're just spending the money earlier in the process (and repeating the process more often). This is worth highlighting: The Purple Cow is not a cheap shortcut. It is, however, your best (perhaps only) strategy for growth. — Seth Godin

Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value. — Eric Schmidt

AS STRATEGY SESSIONS BEGAN IN HAWTHORNE, THE Handlers made a brilliant tactical move. They commissioned a toy study from Ernest Dichter, Ph.D., director of the Institute for Motivational Research in Croton-on-Hudson, New York. The study cost a staggering $12,000 and took six months to complete, but when it was finished the charge seemed low. Dichter had masterminded a cunning campaign to peddle Barbie. Dichter was already a legend when the Handlers approached him. Quoted on nearly every page of Vance Packard's The Hidden Persuaders, a bestseller in 1957, Dichter was hailed as a marketing Einstein - an evil Einstein, but an Einstein nonetheless. He pioneered what he called "motivational research," advertising's newest, hippest, and, in Packard's view, scariest trend - the manipulation of deep-seated psychological cravings to sell merchandise. — M.G. Lord

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' — Jef I. Richards

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy. — Roy H. Williams

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. — Al Ries

If the insurance company failed to pay up - which seemed increasingly likely in light of the strategy that insurance companies had adopted in recent years, of merely advertising their services rather than actually providing them - Dirk — Douglas Adams