Advertising Spend Quotes & Sayings

Our kids didn't do this to themselves. They don't decide the sugar content in soda or the advertising content of a television show. Kids don't choose what's served to them for lunch at school, and shouldn't be deciding what's served to them for dinner at home. And they don't decide whether there's time in the day or room in the budget to learn about healthy eating or to spend time playing outside. — Michelle Obama

Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online. — Susan Wojcicki

Google (and Bing and Yahoo!) don't 'owe' any company traffic. If a company has to spend more on advertising on Google, in addition to investing in search-engine-optimization, that is not a violation of any law. — Marvin Ammori

The most advertised commodity is not always intrinsically the best; but is sometimes merely the product of a company, with plenty of money to spend on advertising. — Emily Post

People who know nothing about advertising, nothing about pharmaceuticals, and nothing about economics have been loudly proclaiming that the drug companies spend too much on advertising - and demanding that the government pass laws based on their ignorance. — Thomas Sowell

Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin. — Ross Levinsohn

It's pointless to spend millions on advertising before ensuring that the promise keepers (employees) understand and can keep the promises made by the promise makers — Ian P. Buckingham

Drug companies spend more on advertising and marketing than on research, more on research on lifestyle drugs than on life saving drugs, and almost nothing on diseases that affect developing countries only. This is not surprising. Poor people cannot afford drugs, and drug companies make investments that yield the highest returns. — Joseph Stiglitz

There isn't a single government agency that can't function. There's more money in this federal government, there's more money allocated than these people can possibly spend. They have to concoct asinine ways to spend it, like advertising for new food stamp users. I've gotten to the point, I'm just so righteously indignant and offended at the very idea that our government could ever run out of money when we've got a printing press, for crying out loud. Printed three and a half trillion dollars over seven years and flooded Wall Street with it. — Rush Limbaugh

As the historian Tom Standage observes, they were among the first to recognize the importance of trademarks and advertising, of slogans, logos ... . Since the remedies themselves usually cost very little to make, it made sense to spend money on marketing. — Steven Johnson

I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right. — David Ogilvy

You don't have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact. — David Neeleman

If you use your money to create exceptional products and services, you won't need to spend it on advertising. — Seth Godin

For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food. — Raj Patel

[Huxley's Perennial Philosophy is concerned with] the need to love the earth and respect nature instead of following the example of those who 'chopped down vast forests to provide the newsprint demanded by that universal literacy which was to make the world safe for intelligence and democracy, and got wholesale erosion, pulp magazines, and organs of Fascist, Communist, capitalist, and nationalist propaganda.' He attacked 'technological imperialism' and the mechanisation which was 'increasing the power of a minority to exercise a co-ersive control over the lives of their fellows' and 'the popular philosophy of life ... now moulded by advertising copy whose one idea is to persuade everybody to be as extroverted and uninhibitedly greedy as possible, since of course it is only the possessive, the restless, the distracted, who spend money on the things that advertisers want to sell. — Nicholas Murray

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it. — Will Rogers

If you accept mass production, you accept that a small number of people will supervise the daily existence of a much larger number of people. You accept that human beings will spend long hours, every day, engaged in repetitive work, while suppressing any desires for experience or activity beyond this work. The workers' behaviour becomes subject to the machine. With mass production, you also accept that huge numbers of identical items will need to be efficiently distributed to huge numbers of people and that institutions such as advertising will arise to do this. One technological process cannot exist without the other, creating symbiotic relationships among technologies themselves. — Jerry Mander

Here we will see that pharmaceutical companies spend tens of billions of pounds every year trying to change the treatment decisions of doctors: in fact, they spend twice as much on marketing and advertising as they do on the research and development of new drugs. Since we all want doctors to prescribe medicine based on evidence, and evidence is universal, there is only one possible reason for such huge spends: to distort evidence-based practice. — Ben Goldacre

problems with some of the reviews/ratings in Amazon's App Store. What these problems mean for you is that an app's ratings/reviews can likely only be partially trusted (and if they can only be partially trusted, what's the point: How do you know when you can (and when you can't) trust the ratings/reviews? (John Wanamaker's famous adage about advertising relates here: "Half the money I spend on advertising is wasted; the trouble is I don't know which half.")) I love Amazon, I love the KF, and I love the Amazon App Store, but these are all issues that should probably be addressed. In the meantime, the best solution I can think of is to — The App Bible

Reagan's going to mess everything up, cutting taxes for the wealthy and getting rid of the safety net and all that. The rich and the poor won't be able to mix socially. The rich will be afraid of getting ripped off or asked for money and the poor won't be able to afford to hang out in the same places anyway. Society's going to be divided by class and instead of expressing themselves, people are going to spend all their time advertising their status. It'll be shallow, like the Eisenhower era. Parties will suck. — Alvin Orloff

We live in what is called a democracy, rule by the majority of the people. A fine ideal if it could be made to work. The people elect, but the party machines nominate, and the party machines to be effective must spend a great deal of money. Somebody has to give it to them, and that somebody, whether it be an individual, a financial group, a trade union or what have you, expects some consideration in return. What I and people of my kind expect is to be allowed to live our lives in decent privacy. I own newspapers, but I don't like them. I regard them as a constant menace to whatever privacy we have left. Their constant yelping about a free press means, with a few honorable exceptions, freedom to peddle scandal, crime, sex, sensationalism, hate, innuendo, and the political and financial uses of propaganda. A newspaper is a business out to make money through advertising revenue. That is predicated on its circulation and you know what the circulation depends on. — Raymond Chandler

Here's the simplest, most jargon-free, definition of marketing you're ever likely to come across: If the circus is coming to town and you paint a sign saying "Circus Coming to the Showground Saturday," that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed and the local newspaper writes a story about it, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go to the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales. And if you planned the whole thing, that's marketing. — Allan Dib

Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to create catchy, unforgettable commercials. Unfortunately, most Super Bowl commercials end up being unmemorable. Costly mistakes for brands and creative flameouts for advertising firms. — Peter Diamandis

We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy. — Dan Pallotta

The record labels used to spend money on advertising, and social media has replaced that entirely - it's putting magazines out of business. It's put big companies into completely reinventing their strategies. — Steve Aoki

December 20, 1999, Juno Online Services unveiled a trailblazing business plan: to lose as much money as possible, on purpose. Juno announced that it would henceforth offer all its retail services for free - no charge for e-mail, no charge for Internet access - and that it would spend millions of dollars more on advertising over the next year. On this declaration of corporate hara-kiri, Juno's stock roared up from $16.375 to $66.75 in two days.6 — Benjamin Graham

Increasingly, companies use their power to influence and manipulate their users. Websites that profit from advertising spend a lot of effort making sure you spend as much time on those sites as possible, optimizing their content for maximum addictiveness. — Bruce Schneier

There were all manners of souvenirs and trinkets for sale when Ciro and Luigi disembarked from the ferry into the port of lower Manhattan. Signs advertising Sherman Turner cigars, Zilita Black tobacco, and Roisin's Doughnuts graced rolling carts selling Sally Dally Notions and Flowers by Yvonne Benne. The stands competed for the immigrant business. Ciro and Luigi came face to face with the engine of American life: You work, and then you spend. — Adriana Trigiani

Any time an investment company has to spend heavily on advertising, it's probably a bad business in which to invest. — Robert Kiyosaki

Half the money I spend on advertising is wasted; the trouble is, I don't know which half. — John Wanamaker

How should anything be sacred to an advertiser?" demanded Ingleby, helping himself to four lumps of sugar. "We spend our whole time asking intimate questions of perfect strangers and it naturally blunts our finer feelings. 'Mother! Has your Child Learnt Regular Habits?' 'Are you Troubled with Fullness after Eating?' 'Are you satisfied about your Drains?' 'Are you Sure that your Toilet-Paper is Germ-free?' 'Your most Intimate Friends dare not Ask you this question.' 'Do you Suffer from Superfluous Hair?' 'Do you Like them to Look at your Hands?' 'Do you ever ask yourself about Body-Odour?' 'If anything Happened to You, would your Loved Ones be Safe?' 'Why Spend so much Time in the Kitchen?' 'You think that Carpet is Clean - but is it?' 'Are you a Martyr to Dandruff?' Upon my soul, I sometimes wonder why the long-suffering public doesn't rise up and slay us. — Dorothy L. Sayers

The hard work and big money you used to spend on frequent purchases of print and TV advertising now move to repeated engineering expenses and product failures. If anything, marketing is more time-consuming and expensive than it used to be. You're just spending the money earlier in the process (and repeating the process more often). This is worth highlighting: The Purple Cow is not a cheap shortcut. It is, however, your best (perhaps only) strategy for growth. — Seth Godin

Advertising is the art of convincing people to spend money they don't have for something they don't need. — Will Rogers

It is very likely that many firms spend more on advertising than, for their own best interests, they should. — Michael Schudson

Their little life is entirely controlled by the organization of the world. They think as the world thinks. They take their opinions ready-made from their favorite newspaper. Their very appearance is controlled by the world and its changing fashions. They all conform; it must be done; they dare not disobey; they are afraid of the consequences. That is tyranny, this is absolute control - clothing, hair style, everything, absolutely controlled. The mind of the world! ... Most lives are being controlled by it and governed by it, all their opinions, their language, the way they spend their money, what they desire, where they go, where they spend their holidays; it is all controlled, governed completely ... by this world, the mind of the world, the age of propaganda, the age of advertising, the mass mind, the mass man, the mass individual, without knowing it. Is it not tragic? But that is man in sin ... he is controlled by the mind of the world. — D. Martyn Lloyd-Jones

I know half the money I spend on advertising is wasted, but I can never find out which half. — John Wanamaker

Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed. — Sara Paretsky

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. — Howard Schultz

It doesn't matter if you have the greatest product in the world if no one will buy it. Have an idea of where your customers will come from and how to get to them. Partner with blogs and magazines that target that audience. If you partner with them, hopefully you won't have to spend money on advertising. — Cameron Johnson

Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a lot of exposure on something like this. — Bill Wyman

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in. — Jerry Della Femina

When everything that matters can be bought and sold, when commitments can be broken because they are no longer to our advantage, when shopping becomes salvation and advertising slogans become our litany, when our worth is measured by how much we earn and spend, then the market is destroying the very virtues on which in the long run it depends. — Jonathan Sacks