Advertising Sales Quotes & Sayings

When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, 'Who are these people? Why should we watch them? — Dick Wolf

Before he became the most brilliant and famous man in the ad business, David Ogilvy sold ovens door-to-door. Because of that, he never forgot that advertising is just a slightly more scalable form of creating demand than door-to-door sales. — Ryan Holiday

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares. — Rosser Reeves

Functions of advertising To differentiate the product from their competitors To communicate product information To urge product used To expand the product distribution Too increase brand preference and loyalty To reduce overall sales cost Creates new demands — Prashant Faldu

Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause — Claude C. Hopkins

advertising is a subset of communication. Sales is a subset of advertising. Persuasion is a subset of sales. And psychology is a subset of persuasion. — Drew Eric Whitman

Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up? — Rosser Reeves

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free. — David Meerman Scott

If we are to have a stabilized market demand, selling pressure should be maintained ... perhaps increased ... at the first sign of a decline in business. I know of no single way business managers can do more to stabilize market demand than through greater stabilization of sales and advertising expenditures. — Paul G. Hoffman

While Google no longer has a search engine operation inside China, it has maintained a large presence in Beijing and Shanghai focused on research and development, advertising sales, and mobile platform development. — Rebecca MacKinnon

The last thing the consumer index wants men and women to do is to figure out how to love one another: The $1.5 trillion retail-sales industry depends on sexual estrangement between men and women, and is fueled by sexual dissatisfaction. Ads do not sell sex
that would be counterproductive, if it meant that heterosexual women and men turned to one another and were gratified. What they sell is sexual discontent. — Naomi Wolf

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction. — Charles Kettering

advertising produces familiarity which produces sales — Paul Cookson

An ad for cigars appears in 100,000 newspapers; sales of that brand increase by 3% for a short time thereafter. A new play receives a viciously negative review in a theatrical journal that prints 500 copies; the playwright shoots himself. Who's the better writer? — Jason Lutes

Here's the simplest, most jargon-free, definition of marketing you're ever likely to come across: If the circus is coming to town and you paint a sign saying "Circus Coming to the Showground Saturday," that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed and the local newspaper writes a story about it, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go to the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales. And if you planned the whole thing, that's marketing. — Allan Dib

Consumer sales depend on the habits and behaviors of consumers, and those who manipulate consumer markets cannot but address behavior and attitude. That is presumably the object of the multibillion-dollar global advertising industry. Tea drinkers are improbable prospects for Coke sales. — Benjamin Barber

When developing a site you want to determine your selling price. With this in mind you want to develop a larger site that has a lot of content and will generate you enough money if doesn't sell. If you do sell it you will want to make at least 12 months of income from the sale. So for example if your site is making $10,000 a month you may want to price it at $120,000.00. If your site is making you $1000 a month you may want to sell it for $12,000.00. The best sites that you can make are ones that generate income on a monthly basis. This can be from advertising, membership sales and product sales. The niche that you sell should be hot enough to sustain new members as well as keep current members — Eric Rovelto

Advertising is legalized lying. — H.G.Wells

All the fakeness just rolls right off them, maybe because the nonstop sales job of American life has instilled in them exceptionally high thresholds for sham, puff, spin, bullshit, and outright lies, in other words for advertising in all its forms. — Ben Fountain

While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes. — David Ogilvy

Right now, we need writers who know the difference between production of a market commodity and the practice of an art. Developing written material to suit sales strategies in order to maximize corporate profit and advertising revenue is not the same thing as responsible book publishing or authorship. — Ursula K. Le Guin

The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty

A landmark 2007 report by the American Psychological Association (APA) found girls being sexualized--or treated as "objects of sexual desire... as things rather than as people with legitimate sexual feelings of their own"--in virtually every form of media, including movies, television, music videos and lyrics, video games and the Internet, advertising, cartoons, clothing, and toys. Even Dora the Explorer, once a cute, square-bodied child, got a makeover to make her look more svelte and "hot. — Nancy Jo Sales

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick — Claude C. Hopkins

We need not seek our own best selves, and in the meantime we inoculate ourselves against the viruses of age and idealism, which, as the advertising agencies well know, depress sales and sour the feasts of consumption. — Lewis H. Lapham

The only perceptions that matter are those of your customers. Yet companies often design their marketing, advertising, and sales messages from a purely managerial perspective. — Jaynie L. Smith

Sales may lead to advertising as much as advertising leads to sales. — Michael Schudson

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective. — Al Ries

Sound an alarm! Advertising, not deals, builds brands. — David Ogilvy

All Advertising is essentially a promise of future happiness. — Suleman Abdullah

The last bastion of competitiveness is local advertising sales. There's little being spent by local advertisers on the Internet. That's where local media have leverage. — Jerry Yang