Quotes & Sayings About Advertising Media

To see what they look like, women look at a mirror. To look like what they see, women read magazines. — Mokokoma Mokhonoana

Money is tighter now, with the advertising dollar spread a lot more thinly across a whole range of media because of the Internet. It means the television networks have less power to produce shows, and TV is where most Australian actors make their money. — Grant Bowler

Isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all the advertising men who create it? — David Riesman

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see. — Susan Wojcicki

As the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society. — Robert McChesney

OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way. — Sam Yagan

This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion — Jean Baudrillard

For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start. — Brian E. Boyd Sr.

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity. — Brian E. Boyd Sr.

As women demanded access to power, the power structure used the beauty myth materially to undermine women's advancement. — Naomi Wolf

Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin. — Ross Levinsohn

Because of the control of the media by corporate wealth, the discovery of truth depends on an alternative media, such as small radio stations, networks, programs. Also, alternative newspapers, which exist all over the country. Also, cable TV programs, which are not dependent on commercial advertising. Also, the internet, which can reach millions of people by-passing the conventional media. — Howard Zinn

During the 1960s, the Shanghai of my childhood seemed a portent of the media cities of the future, dominated by advertising and mass circulation newspapers and swept by unpredictable violence. — J.G. Ballard

Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media. — John Treasure

The faculty of attention has utterly vanished from the Anglo-Saxon mind, extinguished at its source by the big bayad?re of journalism, of the newspaper and the picture magazine which keeps screaming, "Look at me." Illustrations, loud simplifications ... bill poster advertising ? only these stand a chance. — Henry James

Gillette
The best a man can get.
I stared at the screen. What happened to me? I was meant to be one of those guys, vigorous and athletic and successful and, most of all, American. I was going to walk on the moon, be a movie star or a rock got or a comedian. I was going to have an amazing life and kids with Helen and die like Chaplin a thousand years from now in my Beverly Hills mansion surrounded by my adoring family, with the grieving world media standing by. Instead, I was just another show-business mediocrity. A drunk who shat his pants and ran for help.
My life had been careless and selfish. Pleasure in the moment was my only thought, my solitary motivation. I had disappointed whoever had been foolish enough to love me, and left them scarred.
I was a very long way from being the best a man can get. — Craig Ferguson

I am a bohemian person. I don't speak German, and I live in a foreign country where all the signs are in German. I did that deliberately. I'm like a ghost. Look at how much media and advertising you're subjected to, this mindless chatter of advertising. I just block it out so effortlessly because it's all a foreign language to me. It's really a good thing for my head, living in Berlin. — Anton Newcombe

It is advertising and the logic of consumerism that governs the depiction of reality in the mass media. — Christopher Lasch

Fifties advertising was a dogmatic art, to the point of pretending to be a science. — Rick Perlstein

Advertising is a tax paid for being unremarkable.*" If that is true, then this tax is rising fast, which is good news for the government - not to mention production companies, media sellers, and agencies - — Joseph Jaffe

Think there's a culture of Silicon Valley that seems to have the attitude that you can have it both ways, that you can be an insurgent but also, ultimately, it's paid for by advertising, when in fact advertising is totally retrograde. Now that's an industry we should be disrupting, and maybe you disrupt it by funding public media. None of this is technological destiny; there are only social choices. — Astra Taylor

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free. — David Meerman Scott

My one great fear about advertising and media is that they, too, will become irrevocably unbundled, that marketers will no longer have need of media, — Jeff Jarvis

Look at the language. If a scientist delivers the simple, unconditional, absolutely certain statements that politicians and journalists want, he is talking as an activist, not a scientist. — Daniel Gardner

Who could have guessed at the dawn of the 21st century, the seminal technology upon which 5000 years of modern science had resulted was the click? — Ken Goldstein

As the wall between advertising and content erodes, the aptitude required to understand the functions and design of media content becomes more complex. — Matthew P. McAllister

The enemy is noise. By noise I mean not simply the noise of technology, the noise of money or advertising and promotion, the noise of the media, the noise of miseducation, but the terrible excitement and distraction generated by the crises of modern life. Mind, I don't say that philistinism is gone. It is not. It has found many disguises, some highly artistic and peculiarly insidious. But the noise of life is the great threat. Contributing to it are real and unreal issues, ideologies, rationalizations, errors, delusions, nonsituations that look real, nonquestions demanding consideration, opinions, analyses in the press, on the air, expertise, inside dope, factional disagreement, official rhetoric, information - in short, the sounds of the public sphere, the din of politics, the turbulence and agitation that set in about 1914 and have now reached an intolerable volume. — Saul Bellow

Advertising is in essence simply a means of communication through mass media which is available to anyone who can pay for it. It is, in this sense, rather like electricity, which can be used to work a refrigerator or a dentist's drill. — John Treasure

In the short walk between his aeroplane and reaching the outside world at Heathrow, Michael Bywater encountered no fewer than 93 separate notices telling him off for things he hadn't done or which hadn't even occurred to him to do. Being bossed and patronised are two sensations that most sophisticated adults would sooner do without and yet we are bossed and patronised, by the media, by politicians, by business, by advertising agencies and the public services, more now than at any other time in our history. Why should this be? — Alexander Waugh

We need to know what the Bible teaches about right and wrong. Every day we are battered by messages - from the media, advertising, entertainment, celebrities, even our friends - with one underlying theme: Live for yourself. — Billy Graham

Kids today are sold so much, by corporations and media and commercials and advertising and music videos, that I do. A lot of times, they retain that stuff and wear it, and that's the concept of a hipster. It's about owning it and redefining it, on your own level. It's a way of retaining control and meaning, in a world where you're being told to think in a certain way. — Joseph M. Kahn

A church service starts and ends with a prayer. A magazine starts and ends with an advert. — Mokokoma Mokhonoana

This is the truth about mainstream media and advertising: People wouldn't have to pay to show you such messages if they were right. — J.R. Rim

I think as consumers Europeans are a lot more artist loyal irrespective of the genre of music or the type of project or the collaborative effort, and Americans are more media-loyal, because they need to be fed that media to know what's going on, because we're so inundated with promotion and marketing and everything that's going on - advertising. — Serj Tankian

Everything is destined to reappear as simulation. Landscapes as photography, woman as the sexual scenario, thoughts as writing, terrorism as fashion and the media, events as television. Things seem only to exist by virtue of this strange destiny. You wonder whether the world itself isn't just here to serve as advertising copy in some other world.' Jean Baudrillard, — Philip K. Dick

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence. — Brian E. Boyd Sr.

Posthuman. It was a word that came up in the media every five or six years, and it meant different things every time. Neural regrowth hormone? Posthuman. Sex robots with inbuilt pseudo intelligence? Posthuman. Self-optimizing network routing? Posthuman. It was a word from advertising copy, breathless and empty, and all he'd ever thought it really meant was that the people using it had a limited imagination about what exactly humans were capable of. — James S.A. Corey

I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising. — Padmasree Warrior

There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why, ninety-five percent of the information that reaches you has already been preselected and paid for. — Haruki Murakami

I'm really a strong advocate of ageing because the messages that the media and advertising give to women infuriate me: ie that it's a bad thing to get old. — Sophia Myles

It was getting harder, however. American magazines still looked shiny and lively, but by the early 1960s, writers like Flora were sensing trouble. With television's exploding popularity, more and more people were staring at screens instead of turning pages. Big corporations like car manufacturers were pulling their advertising dollars out of print and spending them on the airwaves. Magazines were bleeding ad pages and readers, and editors scrambled to balance budgets by retooling audiences. — Debbie Nathan

The media's job is not to inform you; it is to get eyeballs. Eyeballs lead to advertising revenue. That means they need people to read stuff and view stuff. Telling everyone things are going to work out just fine doesn't get eyeballs the way feeding into fear does. That doesn't just explain financial news; it explains most of the news. — Peter Mallouk

I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would probably be a tremendous reservoir for everybody involved in advertising. — Jeff Koons

The news is glorified gossip. — Mokokoma Mokhonoana

If I were asked to name the deadliest subversive force within capitalism
the single greatest source of its waning morality
I should without hesitation name advertising. How else should one identify a force that debases language, drains thought, and undoes dignity? If the barrage of advertising, unchanged in its tone and texture, were devoted to some other purpose
say the exaltation of the public sector
it would be recognized in a moment for the corrosive element that it is. But as the voice of the private sector it escapes this startled notice. I mention it only to point out that a deep source of moral decay for capitalism arises from its own doings, not from that of its governing institutions. — Robert L. Hellbroner

Everywhere, words are mixing. Words and lyrics and dialogue are mixing in a soup that could trigger a chain reaction. Maybe acts of God are just
the right combination of media junk thrown out into the air. The wrong words collide and call up an earthquake. The way rain dances called storms,
the right combination of words might call down tornadoes. Too many advertising jingles commingling could be behind global warming. Too many
television reruns bouncing around might cause hurricanes. Cancer. AIDS. — Chuck Palahniuk

The American press is, and always has been, a booster press, its editorial pages characteristically advancing the same arguments as the paid advertising copy. — Lewis H. Lapham

It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars. — Noam Chomsky

However, despite the increasing interest in PR as a study discipline, Badran et al. (2003) note that these university programmes are generally heavily centred towards courses on mass media and new technologies, and teach either PR or advertising courses, or both. On the whole, Taylor (2001) argues that the Middle East needs more PR research. She stresses that education of and ethical issues facing PR professionals in these nations are very important for the future development of the field. — Anonymous

The realization had brought with it a sudden stark insight into another kind of glamour. It was quite a long time ago now, but he saw it quite clearly: how the media and the advertisers had created their own kind of glamour to seduce whole populations into a kind of insanity. Food that was bad for people, drink that turned them into mindless thugs, countless tons of useless rubbish, all dressed up by advertising glamour to appear like things people couldn't live without. And the human race had fallen for it hook, line, and sinker, becoming....[c]onsumers of limitless glamour, all of it ultimately worthless. — Kate Thompson

All media owners want to attract advertising revenue. Google is no different. — Maurice Saatchi

The media network has its idols, but its principal idol is its own style which generates an aura of winning and leaves the rest in darkness. It recognizes neither pity nor pitilessness. — John Berger

The record labels used to spend money on advertising, and social media has replaced that entirely - it's putting magazines out of business. It's put big companies into completely reinventing their strategies. — Steve Aoki

If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system will be used by the sorts of people who like to influence people and are good at it. No person who did not wish to dominate others would choose to use advertising, or choosing it, succeed in it. So the basic nature of advertising and all technologies created to serve it will be consistent with this purpose, will encourage this behaviour in society, and will tend to push social evolution in this direction. — Jerry Mander

The word love has been so abused by publicity and advertisements that we no longer know really what it means. — Jean Vanier

The last bastion of competitiveness is local advertising sales. There's little being spent by local advertisers on the Internet. That's where local media have leverage. — Jerry Yang

Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible. — Clive Thompson

There is a pool of references in New York and Los Angeles that are almost exclusively drawn from the media, from the world of television and advertising. — Marshall Brickman

There is no money in what is aptly called free association: we are instead encouraged by media and advertising to fear each other and regard public life as a danger and a nuisance, to live in secured spaces, communicate by electronic means, and acquire our information from media rather than each other. — Rebecca Solnit

A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand, provide an optimal "profile" for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. The national media would be failing to meet their elite audience's needs if they did not present a tolerably realistic portrayal of the world. But their "societal purpose" also requires that the media's interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups. — Noam Chomsky

Between Monday and Saturday men make an audience. On Sunday, they make a congregation. — Mokokoma Mokhonoana

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project. — Ryan Holiday

Fact and fiction carry the same intrinsic weight in the marketplace of ideas. Unfortunately reality has no advertising budget. — Daniel Suarez

Subliminal perception is a subject that virtually no one wants to believe exists, and
if it does exist
they much less believe that it has any practical application ... The techniques are in widespread use by media, advertising and public relations agencies, industrial and commercial corporations, and by the Federal government itself. — Wilson Bryan Key

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'? — Jef I. Richards

You can say on one hand the market is crazy but it's not 1999. People have had their medicine from overexuberance. I find it really interesting that those two businesses, Yahoo! and Google, which are just online advertising businesses, are valued at more than the media behemoths in America. — James Packer

The real future of the Hispanic targeted media and advertising is in English. — David Morse

We recognized early on that media consumption was evolving and customers were looking for moving images to include as part of their advertising campaigns, website designs and corporate presentations. — Jon Oringer

In the Information Age, the first step to sanity is FILTERING. Filter the information: extract for knowledge.

Filter first for substance. Filter second for significance. These filters protect against advertising.

Filter third for reliability. This filter protects against politicians.

Filter fourth for completeness. This filter protects against the media. — Marc Stiegler

Interviews were invented to make journalism less passive. Instead of waiting for something to happen, journalists ask someone what should or could happen. — Mokokoma Mokhonoana

Much of our media now are so image-rich and content-poor that they just serve to capture the eye, manipulate our emotions, and short-circuit our impulses. The propaganda and advertising industries therefore function increasingly like adult obedience industries. They instruct their audiences in how to feel and what to think, and increasing numbers of people seem to accept and follow the cues without question. — Nancy Snow

Social media reaches farther than we can physically reach with advertising. — Tony Clark

So successful has the ideological-political-cultural purge been executed that it is hard indeed to find vigorous liberals, and no energetic, coherent and cogent leftists at all can find expression in our controlled media and educational systems. Forget about wholesale culture- or civilization-critics like Marxists. Universities have to be purged of any "radicalism" that can see through to the roots of issues and pathologies, for the same reasons that workers have to have nascent unions aborted among them and contrarian newspapers and media have to be starved of advertising. — Kenny Smith

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand. — Stephen Jin-Woo Kim

When reading a book, you are sold what some writer thought. When reading a newspaper, you are sold what someone did, and, what some advertiser made. — Mokokoma Mokhonoana

I worked at Military Media, an advertising agency for military-base newspapers. Don't ask, I won't tell. — Judy Gold

Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion. — Virginia Postrel

The schedules are crammed with shows urging us to travel further, drive faster, build bigger, buy more, yet none of them are deemed to offend the rules, which really means that they don't offend the interests of business or the pampered sensibilities of the Aga class. The media, driven by fear and advertising, are hopelessly biased towards the consumer economy and against the biosphere. — George Monbiot

Three important characteristics of propaganda are that ( l ) it is intentional and purposeful, designed to incite a particular reaction or action in the target audience; (2) it is advantageous to the propagandist or sender which is why advertising, public relations, and political campaigns are considered forms of propaganda; and (3) it is usually one-way and informational (as in a mass media campaign), as opposed to two-way and interactive communication. — Nancy Snow

The envied are like bureaucrats; the more impersonal they are, the greater the illusion (for themselves and for others) of their power. — John Berger

Advertising is the price you pay for unremakable thinking. — Jeff Bezos

Advertising," he wrote, "now compares with such long-standing institutions as the school and the church in the magnitude of its social influence. It dominates the media, it has vast power in the shaping of popular standards and it is really one of the very limited groups of institutions which exercise social control. — David Halberstam

Obviously the commercial news media tries to get you worked up and terrified so you'll buy products that they're advertising. — Matt Taibbi

The history of media is the market share of advertising dollars has followed.. albeit with a lag. — James Packer

With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community. — Kytka Hilmar-Jezek

Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with. — Patrick Whitesell

[Howard Roark] was asked for a statement, and he received a group of reporters in his office. He spoke without anger. He said:
'I can't tell anyone anything about my building. If I prepared a hash of words to stuff into other people's brains, it would be an insult to them and to me. But I am glad you came here. I do have something to say. I want to ask every man who is interested in this to go and see the building, to look at it and then to use words of his own mind, if he cares to speak.'
The Banner printed the interview as follows:
'Mr. Roark, who seems to be a publicity hound, received reporters with an air of swaggering insolence and stated that the public mind was hash. He did not choose to talk, but seemed well aware of the advertising angles of the situation. All he cared about, he explained, was to have his building seen by as many people as possible. — Ayn Rand

All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news. — George Orwell

Once someone tries a real extra virgin
an adult or a child, anybody with taste buds
they'll never go back to the fake kind. It's distinctive, complex, the freshest thing you've ever eaten. It makes you realize how rotten the other stuff is, literally rotten. But there has to be a first time. Somehow we have to get those first drops of real extra virgin oil into their mouths, to break them free from the habituation to bad oil, and from the brainwashing of advertising. There has to be some good oil left in the world for people to taste. — Tom Mueller

I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture. — Lee Clow

Social media takes time and careful, strategic thought. It doesn't happen by accident. — Brian E. Boyd Sr.

Google AdWords help with targeting people. Social media makes it easy to find people. A lot of people write blogs as a hobby. Others do it to make money. Instead of advertising on a blog, do a revenue share where you give them a 10-percent share for the business you receive. — Cameron Johnson

The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows. — David Silverman

It's in our biology to trust what we see with our eyes. This makes living in a carefully edited, overproduced and photoshopped world very dangerous. — Brene Brown

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action. — Seth Godin

The advertising media in this country continuously informs the American male of his need for indispensable signs of his virility ... — Frances M. Beal

A landmark 2007 report by the American Psychological Association (APA) found girls being sexualized--or treated as "objects of sexual desire... as things rather than as people with legitimate sexual feelings of their own"--in virtually every form of media, including movies, television, music videos and lyrics, video games and the Internet, advertising, cartoons, clothing, and toys. Even Dora the Explorer, once a cute, square-bodied child, got a makeover to make her look more svelte and "hot. — Nancy Jo Sales

Newspapers provided a common culture of aspiration. — Charles Emmerson