Quotes & Sayings About Advertising Communication

The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder. — Frank Luntz

Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media. — John Treasure

advertising is a subset of communication. Sales is a subset of advertising. Persuasion is a subset of sales. And psychology is a subset of persuasion. — Drew Eric Whitman

Given that the majority of communication to which we are subjected in a day consists of advertising, if nearly all of that advertising insists on regarding us as pampered children, what does that do to us? It winds us up with a godforsaken second term of smarmy granddad President Ronald Wilson Reagan for one. — Kathleen Rooney

An old advertising maxim says you've got to spell out the benefit of the benefit. In other words, people don't buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children's pictures. — Chip Heath

Advertising is in essence simply a means of communication through mass media which is available to anyone who can pay for it. It is, in this sense, rather like electricity, which can be used to work a refrigerator or a dentist's drill. — John Treasure

All art is advertising. It stands for a particular point of view. Art that exploits badness is advertising badness. — Jack Beal

It never ceases to amaze me how many Christians, in the North and the South, continue to refer to the former as the "developed" and the latter as the "developing" world. When we in the South use this term to describe ourselves, we are evaluating ourselves by a set of cultural values that are alien to our own cultures, let alone to a Christian world-view! All our normative images and yardsticks of "development" are ideologically loaded. Who dictates that mushrooming TV satellite dishes and skyscrapers are signs of "development"? Who, apart from the automobile industry and the advertising agencies, seriously believes that a country with six-lane highways and multi-story car-parks is more "developed" than one whose chief mode of transport is railways? Does the fact that there are more telephones in Manhattan, New York, than in the whole of sub-Saharan Africa, mean that human communication is more developed in the former than the latter? — Vinoth Ramachandra

If I were asked to name the deadliest subversive force within capitalism
the single greatest source of its waning morality
I should without hesitation name advertising. How else should one identify a force that debases language, drains thought, and undoes dignity? If the barrage of advertising, unchanged in its tone and texture, were devoted to some other purpose
say the exaltation of the public sector
it would be recognized in a moment for the corrosive element that it is. But as the voice of the private sector it escapes this startled notice. I mention it only to point out that a deep source of moral decay for capitalism arises from its own doings, not from that of its governing institutions. — Robert L. Hellbroner

Communication has always been at the service of power. Michelangelo painted the Sistine Chapel for the Pope. Is it not an advertisement for the Church? I try to make the best pictures I can and sometimes they are used in advertising campaigns. — Oliviero Toscani

The advertising industry is one of our most basic forms of communication and, allegedly, of information. Yet, obviously, much of this ostensible information is not purveyed to inform but to manipulate and to achieve a result - to make somebody think he needs something that very possibly he doesn't need, or to make him think one version of something is better than another version when the ground for such a belief really doesn't exist. — Marvin E. Frankel

Communication, that's what I do. Advertising is the best way to communicate because you reach a lot of people. I still cant understand though, why people are shocked by something that obviously exists. Its like a family that avoids talking about its real problems. — Oliviero Toscani

Like propaganda generally, advertising must thus pervade the atmosphere; for it wants, paradoxically, to startle its beholders without really being noticed by them. Its aim is to jolt us, not "into thinking," as in a Brechtian formulation, but specifically away from thought, into quasiautomatic action: "To us," as an executive at Coca-Cola puts it, "communication is message assimilation
the respondent must be shown to behave in some way that proves they [sic] have come to accept the message, not merely to have received it. — Mark Crispin Miller

We are not advertising ourselves as a secure platform. It's a communication platform. It's not our job to police the world or Snapchat of jerks. — Evan Spiegel

All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art. — George Lois

I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture. — Lee Clow

We are attacked by radio and television and visual communication at such speed and with such force that painting seems very old fashioned ... why shouldn't it be done with that power and gusto [of advertising], with that impact. — James Rosenquist

Instant communication is not communication at all but merely a frantic, trivial, nerve-wracking bombardment of cliches, threats, fads, fashions, gibberish and advertising. — Edward Abbey

Advertising is the voice of capital. We need to do whatever we can to limit capitalist propaganda, regulate it, minimize it, and perhaps even eliminate it. The fight against hyper-commercialism becomes especially pronounced in the era of digital communications. — Robert Waterman McChesney

Paul Revere's ride is perhaps the most famous historical example of a word-of-mouth epidemic. A piece of extraordinary news traveled a long distance in a very short time, mobilizing an entire region to arms. Not all word-of-mouth epidemics are this sensational, of course. But it is safe to say that word of mouth is-even in this age of mass communications and multimillion-dollar advertising campaigns-still the most important form of human communication — Malcolm Gladwell

Today they have to be three-dimensional. Technology's changed, the communication, the marketing and advertising community supports beautiful girls that can be articulate and smart. And also Anna Wintour doesn't want to sit next to some girl who can't say two words. — Michael Flutie

Three important characteristics of propaganda are that ( l ) it is intentional and purposeful, designed to incite a particular reaction or action in the target audience; (2) it is advantageous to the propagandist or sender which is why advertising, public relations, and political campaigns are considered forms of propaganda; and (3) it is usually one-way and informational (as in a mass media campaign), as opposed to two-way and interactive communication. — Nancy Snow

If you want meaning for your brand or company, dare to embrace conflict — Antonio Nunez Lopez