Advertising Business Quotes & Sayings

Every time you're exposed to advertising in America you're reminded that this country's most profitable business is still the manufacture, packaging, distribution, and marketing of bullshit. High-quality, grade-A, prime-cut, pure American bullshit. — George Carlin

Before he became the most brilliant and famous man in the ad business, David Ogilvy sold ovens door-to-door. Because of that, he never forgot that advertising is just a slightly more scalable form of creating demand than door-to-door sales. — Ryan Holiday

For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start. — Brian E. Boyd Sr.

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity. — Brian E. Boyd Sr.

I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick. — George Lois

People who sell advertising are called "account executives." People who sell customers work in "business development." People who sell companies are "investment bankers." And people who sell themselves are called "politicians." ========== — Anonymous

The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content. — Barry Diller

Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media. — John Treasure

Advertising is a wonderful lubricant for business, if it's used properly. — John Cullum

I don't want people ever to think I'm not in advertising. It's such a business of enthusiasm that if you're not totally excited about it, you should leave it. — Jerry Della Femina

I mean, you can't have advertising be the only official business of the information economy if the information economy is going to take over. — Jaron Lanier

It's very possible that advertising business models will simply never do as well on mobile devices as those oriented around transactions. — Patrick Collison

I've devoted a lot of my time and effort during the past few years to developing my advertising copywriting business to the point of where I can support my family and don't have to depend on writing fiction for my income. — George Stephen

This use of advertising - to add a subjective value to the product - becomes increasingly important as the trends in our technology lead to competing products becoming more and more the same. — James Webb Young

Businesses are, in reality, quasi-religious sects. When you go to work in one you embrace a new faith. And if they are really big businesses, you progress from faith to a kind of mystique. Belief in the product, preaching the product, in the end the product becomes the focus of a transcendental experience. Through "the product" one communes with the vast forces of life, nature, and history that are expressed in business. Why not face it? Advertising treats all products with the reverence and the seriousness due to sacraments. — Thomas Merton

The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing. — Saul Berman

All advertising, whether it lies in the field of business or of politics, will carry success by continuity and regular uniformity of application. — Adolf Hitler

Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up? — Rosser Reeves

Their constant yelping about a free press means, with a few honorable exceptions, freedom to peddle scandal, crime, sex, sensationalism, hate, innuendo and the political and financial uses of propaganda. A newspaper is a business out to make money through advertising revenue. That is predicated on the circulation and you know what circulation depends on. — Raymond Chandler

My mum is very political - left wing - and my dad was in the advertising business. They were both from the East Coast: Boston and New York City, respectively. — Joan Cusack

There's no such thing as bad publicity, — P.T. Barnum

Advertising is the principal reason why the business man has come to inherit the earth. — James Randolph Adams

[Commercial radio] is owned by one or two corporations now, and they're not in the music business. They're in the advertising business ... So let's not kid ourselves. If you want to hear music, go buy a guitar. — Elvis Costello

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it. — David Ogilvy

Fifteen Minutes of Notoriety Beats the Best Advertising Money Can Buy — Ernie J Zelinski

Advertising is the ability to sense, interpret ... to put the very heart throbs of a business into type, paper and ink. — Leo Burnett

Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it. — Stephen King

One can often trace the sources of a brand personality-here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent. — Stephen King

Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does. — Steuart Henderson Britt

Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be. — Phil Dusenberry

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising. — Maurice Saatchi

I came into the advertising business in 1952, at the age of sixteen, as a delivery boy for a stuffy, old-line advertising agency named Ruthruff and Ryan, which could have served as the setting for the 'Mad Men' television series without moving a desk. — Jerry Della Femina

Advertising is a business within a business and the man who neglects it will soon find himself with a business without a business. — Frank Farrington

Advertising is the life blood of the digital economy. — Nick Stringer

Truth be told, nobody thought Dell's direct business model would work, at least back in the early 90s. As Bill Sharpe, head of the advertising agency that held the Dell Canada account from 1996 to 2006, told me, "I had a business partner in California who said, we have a client, Dell. It sells computers over the phone, and ships them to you. I said, 'There's no way, who's gonna buy a computer over the phone? They're complicated. — Heather Simmons

The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull ... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels. — David Ogilvy

Advertising is fundamental to the accessibility, affordability and dynamism of the internet, helping to pay for much of the content and services we all enjoy and use for free. — Nick Stringer

At Current, television is all we do - that's our business. We don't have amusement parks I have to worry about, we don't have environmental cases against us, we don't have a series of outdoor-advertising companies. — Keith Olbermann

Give them quality. That's the best kind of advertising. — Milton S. Hershey

There were all manners of souvenirs and trinkets for sale when Ciro and Luigi disembarked from the ferry into the port of lower Manhattan. Signs advertising Sherman Turner cigars, Zilita Black tobacco, and Roisin's Doughnuts graced rolling carts selling Sally Dally Notions and Flowers by Yvonne Benne. The stands competed for the immigrant business. Ciro and Luigi came face to face with the engine of American life: You work, and then you spend. — Adriana Trigiani

It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics. — Isaac Asimov

Any time an investment company has to spend heavily on advertising, it's probably a bad business in which to invest. — Robert Kiyosaki

[My father did] advertising. That's why I got into this business. I think because we're really boxes of soap - actors and singers. You're artists, but in the public eye it's a matter of advertising. — Rex Smith

We knew when we started the Daily Muse, we wanted a recruiting-focused business model rather than an advertising-focused one. We felt like publishers were being forced to go to more and more extreme lengths to monetize through advertising. — Kathryn Minshew

TV needs advertising for more than just the money. Advertising plays a significant role in creating a dynamic and vibrant medium and needs to be at the heart of the experience. — Nigel Walley

Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with. — Patrick Whitesell

The Church says: the body is a sin.
Science says: the body is a machine.
Advertising says: The body is a business.
The Body says: I am a fiesta. — Eduardo Galeano

The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a business cycle. I don't think it's more profound than that. And despite the economic downturn, I'm having more fun today than at any other moment in my 30-year advertising career. The game is more interesting and more relevant than ever. — Rochelle B Lazarus

If cuts have to be made, the question then becomes which expenditure adds the least value? This is possibly what drives companies to reduce their advertising expenditure - simply because they do not understand its full value and especially as it is usually the single biggest investment on the balance sheet. — Paul Dyson

Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys, Effies and Obies. And 117 other assorted awards. And those are just the big ones. — Joanne Lipman

Advertising is legalized lying. — H.G.Wells

Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value. — Eric Schmidt

Modern man receives a large part of his knowledge and general education by way of pictorial impressions, illustrations, photographs, films. Daily newspapers bring more pictures from year to year. In addition, the advertising business operates with optical signals as well as representations. Exhibitions and museums are indeed offspring of this visual hustle. — Otto Neurath

If advertising has invaded the judgment of children, it has also forced its way into the family, an insolent usurper of parental function, degrading parents to mere intermediaries between their children and the market. This indeed is a social revoluation in our time! — Jules Henry

Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs recalled. " It was about creativity." It was directed not only at potential customers, but also at Apple's own employees: " We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. That was the genesis of that campaign. — Walter Isaacson

Advertisements are now so numerous that they are very negligently perused — Samuel Johnson

Social media takes time and careful, strategic thought. It doesn't happen by accident. — Brian E. Boyd Sr.

About as much business as a cat owner has selling dog food. Or an Olympic swimmer has advertising for downhill ski equipment. Or a nun writing hard core erotica.
Abso-fucking-none. — Laurel Ulen Curtis

At the end of every day, having a clientele that speaks well of you, that's the largest source of business. I don't care what kind of business you're in. Clients referring us to their friends or relatives is so much more powerful than any advertising we could ever do. — Charles R. Schwab

Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away. — Frank Farrington

Advertising, as a single entity capable of creating vast changes in our social structure, simply does not exist. Its impact is too diffuse, too omnidirectional. — Prince William Of Hesse-Kassel

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand. — Stephen Jin-Woo Kim

Google AdWords help with targeting people. Social media makes it easy to find people. A lot of people write blogs as a hobby. Others do it to make money. Instead of advertising on a blog, do a revenue share where you give them a 10-percent share for the business you receive. — Cameron Johnson

Let the corporations do as they please
pillage the environment, falsify their advertising, rig the securities markets
and it is none of the federal government's business to interfere with the will of heaven. — Lewis H. Lapham

There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought, how it's sold, and how it's targeted. — Susan Wojcicki

When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit of this and that on top. — John Battelle

Advertising seemed almost natural to me because it was a business where you had to inform, persuade and educate. And so from being a junior copywriter to being the creative director of one of the largest advertising agencies in the country took me 4.5 years, which is, well, a fairly spectacular rise. — Bryce Courtenay

I long for the day when advertising will become a business for a grown man. — Howard Gossage

In the short walk between his aeroplane and reaching the outside world at Heathrow, Michael Bywater encountered no fewer than 93 separate notices telling him off for things he hadn't done or which hadn't even occurred to him to do. Being bossed and patronised are two sensations that most sophisticated adults would sooner do without and yet we are bossed and patronised, by the media, by politicians, by business, by advertising agencies and the public services, more now than at any other time in our history. Why should this be? — Alexander Waugh

Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising. — Marc Ostrofsky

Local brands evoke national pride, are seen as less profit-oriented, and are often formed on deep local insights. But quality worries persist, innovation is questioned, the information can be woefully inadequate, they are sometimes seen to be opaque and their advertising is clearly recognised as not being of a global standard. For local brands, quality, innovation and transparency are critical hills to climb. — Miles Young

We make programming decisions on a day-to-day basis. We sell advertising on a day-to-day basis. This is the way networks operate. This is the way all television stations operate. This is the way most businesses operate when you have a number of affiliates or a number of franchises. It's the way the business operates. — Mark E. Hyman

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school. — Roy H. Williams

In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials. — Phil Dusenberry

There's much more money being brought into the advertising and communications business than in the music industry. — Steve Stoute

A lot of people will say, "what's Facebook's business model?" I always find that a kind of funny question. Our business model is out there, which is: we monetize largely through advertising and a little bit through the gift revenue, the virtual gifts we have on our site. I think those continue to be the most promising avenues going forward. — Sheryl Sandberg

What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google. — Salar Kamangar

Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate. — Claude C. Hopkins

There's no one I trust in show business more than Sabrina Wind. She's my eyes and ears when I can't be there. She weighs in on everything, from scripts to sets to advertising. — Marc Cherry

You can fool all the people all the time if the advertising is right and the budget is big enough. — Joseph E. Levine

A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it's the most ridiculous concept. — Mark Zuckerberg

I have always understood that money made in the patent medicine business is a practical bar to social success. — George Presbury Rowell

There is nothing in the way of amelioration of the conditions of life, of politics, of social and ethical matters, that may not be affected through the skilful application of those principles of advertising that, in business, have proved to be so wonderfully effective. — George Arthur French

Advertising is our printed salesman. It may not be pretty, but it has to be true. — William Wrigley Jr.

The future success of online social networking sites as an advertising medium depends on its acceptance as an advertising vehicle that can deliver a message to a micro-target in a manner that will be well received and that increases the likelihood of interaction. — Mary Louise Kelly

Television is more of a business. You can't take as many risks, because there's so many channels now, and the advertising's dropping. — Dana Delany

An advertising agency is 85 percent confusion and 15 percent commission. — Fred Allen

When I was bartering to gain clients, I was self-sabotaging my business. I wasn't making money, and the promised "exchange of advertising" wasn't helping to grow my business. — Kim Beasley

Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising
the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last. — Colson Whitehead

Advertising in the final analysis should be news. If it is not news it is worthless. — Adolph Ochs

If you have a business website, make it stickier; redo the merchandising often and try new things until you hit the right homepage ... then try and beat that. The most important audience drivers on the Internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising. — Lynda Resnick

Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good. — Thomas Wolfe

There is no sincere stupidity that doesn't create, eventually, its own rationale, conduct, operating procedures, its own critical formulae whereby it may be, in all seriousness, discussed: witness the advertising business. Witness the best-seller list. Areas of idiocy within which various degrees of the spurious are compared. — Gilbert Sorrentino

One customer well taken care of could be more valuable than $10,000 worth of advertising. — Jim Rohn

No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium. — Rochelle B Lazarus

Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does. — Cyrus McCormick

In practice, ship and iterate means that marketing programs and PR pushes should be minimal at launch. If you are in the restaurant business, you call this a soft opening. When you push the babies out of the nest, don't give them a jetpack or even a parachute - let them fly on their own. (Note: This is a metaphor.) Invest only when they get some lift. Google's Chrome is a great example of this - it launched in 2008 with minimal fanfare and practically no marketing budget and gained terrific momentum on its own, based solely on its excellence. Later, around the time the browser pushed past seventy million users, the team decided to pour fuel on the fire and approved a marketing push (and even a TV advertising campaign). But not until the product had proven itself a winner did it get fed. — Eric Schmidt

The schedules are crammed with shows urging us to travel further, drive faster, build bigger, buy more, yet none of them are deemed to offend the rules, which really means that they don't offend the interests of business or the pampered sensibilities of the Aga class. The media, driven by fear and advertising, are hopelessly biased towards the consumer economy and against the biosphere. — George Monbiot

I used to run record companies, and I went to the advertising business at 29 years old. — Steve Stoute

I credit Google for having the foresight to identify threats to its main business of selling advertising against search results. The potential loss of market share in the mobile space led them to the Android acquisition. — Barry Ritholtz