Quotes & Sayings About Advertising And Branding

Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth. — Tony Hsieh

Narcissism is as profitable to a model as scruffiness is to a homeless person. — Mokokoma Mokhonoana

The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty

Better to be known for something than be forgotten for nothing. — John Hegarty

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do ... — George Lois

Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising positioning and targeting. This in-air branding exercise will allow us to target a specific player demographic, while continuing to expand the presence of our brand throughout the continental United States. — Calvin Ayre

What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message, — Anne Elizabeth Moore

Why was Simpson called "OJ" except in some kind of branding or headlinese that said, "Look, this guy is sweet, wholseome, and nourishing (and 'Orenthal' is just too fancy)? You can have him for breakfast." (And "Sweetness" and "Sweet" are nicknames often given to black men.) Is "OJ" that far away from Jell-O? Wasn't that extended advertising campaign a way of saying you can trust our pudding because Bill Cosby likes it - sweet, wholesome, and pretty? — David Thomson

What the heart feels today, the head will know tomorrow. — John Hegarty

Familiarity with the brand requires some experience of it (via advertising, word of mouth, internet publicity), Confidence comes with the perception of competence in the brand itself (which is why new brands really need to work hard for people to experience them first) and Trustworthiness refers to the sense of whether the brand is going to live up to its promise of reliability for the price paid. — David Amerland

The function of advertising is simply to promote and sustain competitive advantage for brands. — John Hegarty

Philosopher Jean Baudrillard made a similar observation about the use of material goods as symbols of immaterial values. He noted that any given material object has two kinds of value: it has use value (the amount of utility which can be derived from the good), and it has sign value (a value based on what the object means to the person who owns it.) Advertisers constantly attempt to increase the amount that people will pay for products by infusing them with artificial sign value. Emotional branding, for example, is the practice of using images to link a product with a positive emotional state, so that people will unthinkingly purchase the product when they crave the emotion. — Melinda Selmys

Sound an alarm! Advertising, not deals, builds brands. — David Ogilvy

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. — Howard Schultz

An advertising campaign should be timely.

A branding campaign should be timeless. — Steven Howard

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does ... — Howard Schultz

Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind. — John Hegarty