Quotes & Sayings About Advertisers

I ask you this. If the Everyman will sing this Song, then why shouldn't the Everyman make our videos, too?"

Yes, of course! Why shouldn't the Everyman make our videos too?

Kanish was describing the business model of Big Tech. Get the user base to create content, which generates eyeballs, which advertisers pay to reach. In exchange, Big Tech shares just enough of the ad revenue with their largest content providers to make it appear as though it's a viable business model for the rest of us. This is nothing new, mind you. It's really just a modern spin on Feudalism - the Lord of the Manor exploits us lowly Serfs to work the land in exchange for our own meager sustenance.

It sounds so terrible when I put it that way, doesn't it? — Mixerman

Women's bodies are used to sell anything and everything because it works, it grabs people's attention, and advertisers aren't going to stop using something that works. — Liz Phair

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers. — Erik Qualman

And the more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google. — Eric Schmidt

The genius of the economic machine is in its ability to convert these indulgences into profitability. It converts desire into attention, a grip on our eyeballs and eardrums, which in turn can be marketed to advertisers. — Todd Gitlin

TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product. — Simon Sinek

Broadening and deepening the relationship with our users and advertisers have always been our strategic priority. — Victor Koo

The notion that journalism can regularly produce a product that violates the fundamental interests of media owners and advertisers ... is absurd. — Robert Waterman McChesney

The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song. — Marshall McLuhan

What is most satisfying for a photographer,' he noted 'is not recognition, success and so forth. It's communication: what you say can mean something to other people, can be of certain importance. . . The photographer's task is not to prove anything about a human event. We're not advertisers; we're witnesses of the transitory. — Russell Miller

Robbed of a rapt audience, advertisers know that influencing how you spend what to do while depends on having some control over how you spend the resources in your head. — Greg Carlson

Citizens may recoil from paying for the news, he noted, because they see it as a natural right. But in the absence of consumer coin, the media must be fueled by advertisers seeking consumers and investors pursuing profit. Novelty and drama pay to keep the presses rolling, and so the "news" that supposedly informs reason becomes the dog wagged by its own tail. — Brooke Gladstone

Until the company believes in itself, AOL didn't have its own space and identity in the marketplace. The opportunity is to get out from under the negative history and figure out the value AOL offers for consumers and for publishers and advertisers. — Tim Armstrong

Broadcast television is designed to reach as many people as possible, right? There's an obligation that we as creators have to advertisers, and it is an advertising medium. — Jerrod Carmichael

For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food. — Raj Patel

There is no "tropical island paradise" I know of which remotely matches up to the fantasy ideal that such a phrase is meant to conjure up, or even to what we find described in holiday brochures. It's natural to put this down to the discrepancy we are all used to finding between what advertisers promise and what the real world delivers. It doesn't surprise us much any more. So it can come as a shock to realise that the world we hear described by travellers of previous centuries (or even previous decades) and biologists of today really did exist. The state it's in now is only the result of what we've done to it, and the mildness of the disappointment we feel when we arrive somewhere and find that it's a bit tatty is only a measure of how far our own expectations have been degraded and how little we understand what we've lost. The people who do understand what we've lost are the ones who are rushing around in a frenzy trying to save the bits that are left. — Douglas Adams

He had allowed the advertisers to multiply his wants; he had learned to equate happiness with possessions, and prosperity with money to spend in a shop. — Aldous Huxley

The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising — David Ogilvy

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them. — Will Rogers

[Huxley's Perennial Philosophy is concerned with] the need to love the earth and respect nature instead of following the example of those who 'chopped down vast forests to provide the newsprint demanded by that universal literacy which was to make the world safe for intelligence and democracy, and got wholesale erosion, pulp magazines, and organs of Fascist, Communist, capitalist, and nationalist propaganda.' He attacked 'technological imperialism' and the mechanisation which was 'increasing the power of a minority to exercise a co-ersive control over the lives of their fellows' and 'the popular philosophy of life ... now moulded by advertising copy whose one idea is to persuade everybody to be as extroverted and uninhibitedly greedy as possible, since of course it is only the possessive, the restless, the distracted, who spend money on the things that advertisers want to sell. — Nicholas Murray

I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other hand, the cornucopia of products and innovation - I love Apple, for example. That's a temple of consumerism in many ways. — John Elkington

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it. — Will Rogers

Funny how you never hear novelists or painters say they work in the 'creative industries', but only squalid little advertising people. How could this be? (.....)

If you listen to advertisers, you'd think they're the fucking Oracle and that for a fee they'll slip you the Answer. They are obsessed with being seen as 'creative', but what they do seems rather to be 'parasitical' : pinching cultural innovations and using them to persuade people that they want stuff. So there's a dilemma for us all to think 'creatively' about. — Steve Lowe

Because Hightower's problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh's, even if they have similar ratings, because of what Hightower is saying. — Robert McChesney

The hours Facebook users put into their profiles and lists and updates is the labor that Facebook then sells to the market researchers and advertisers it serves. — Douglas Rushkoff

Cool is spent. Cool is empty. Cool is ex post facto. When advertisers and pundits hoard a word, you know it's time to retire from it. To move on. I want to suggest, therefore, that we begin to avoid cool now. Cool is a trick to get you to buy garments made by sweatshop laborers in Third World countries. Cool is the Triumph of the Will. Cool enables you to step over bodies. Cool enables you to look the other way. Cool makes you functional, eager for routine distraction, passive, doped, stupid. — Rick Moody

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers. — Jeff Zucker

At a macro level, it's balancing the needs of consumers, advertisers and content owners. And if you talk to any one of those three customer sets in isolation, often times you won't delight the other two. So the hurdle we faced with Hulu Plus was, how can we thread this needle in a way that delights all three customer sets? — Jason Kilar

Denunciations of the manipulativeness of advertisers can unfortunately all too easily be turned on their heads into denunciations of the gullibility of consumers. Both are forms of scapegoating, neither accomplishes anything. — J.M. Coetzee

Advertisers as well as political leaders long ago found that it is easier to appeal to the people through the heart than through the mind. Programs built with an emotional people are sure to draw the largest audiences and the biggest response. Workers in the field of educational radio are loath to acknowledge this truism, maintaining that certain programs must be built to appeal to the intellect. Of course, they are right, but that is the minority appeal. — Judith C. Waller

I think that overall, ultimately the impact of advertisers calling the shots is a more cloying, complacent culture. For example, it was just announced that Unilever is branding environmental content at The Guardian. How radical or pointed can that content be? — Astra Taylor

People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you're not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you. — Banksy

That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities. — Casey Kasem

Philosopher Jean Baudrillard made a similar observation about the use of material goods as symbols of immaterial values. He noted that any given material object has two kinds of value: it has use value (the amount of utility which can be derived from the good), and it has sign value (a value based on what the object means to the person who owns it.) Advertisers constantly attempt to increase the amount that people will pay for products by infusing them with artificial sign value. Emotional branding, for example, is the practice of using images to link a product with a positive emotional state, so that people will unthinkingly purchase the product when they crave the emotion. — Melinda Selmys

In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait. — Les Brown

MTV refers to its audience as 'the demo.' Being 'in the demo' means being in the demographic sweet spot that advertisers want their programming to hit, which is ideally between 18 and 24. — John Seabrook

Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain. — Jaron Lanier

The program is only the excuse to get you to watch the advertising. Without the ads there would be no programs. Advertising is the true content of television and if it does not remain so, then advertisers will cease to support the medium, and television will cease to exist as the popular entertainment it presently is. — Jerry Mander

Beauty has undergone a similar process, thanks to advertisers. Evolution gave us a circuit that responds to good looks - call it the pleasure receptor for our visual cortex - and in our natural environment, it was useful to have. But take a person with one-in-a-million skin and bone structure, add professional makeup and retouching, and you're no longer looking at beauty in its natural form. You've got pharmaceutical-grade beauty, — Ted Chiang

I don't think the advertisers have any real idea of their power not only to reflect but to mold society. — Marya Mannes

It is very difficult to have a free, fair and honest press anywhere in the world. In the first place, as a rule, papers are largely supported by advertising, and that immediately gives the advertisers a certain hold over the medium they use. — Eleanor Roosevelt

Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with. — Patrick Whitesell

All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news. — George Orwell

They are obviously pirate services. Sure they might be able to survive as small businesses, but it's hard to get advertisers to advertise on a pirate site. It's a hugely fragmented market. — Robert Cecil Martin

Entertainment's chief job is to make you so riveted by it that you can't tear your eyes away, so the advertisers can advertise. — David Lipsky

Humanity degenerating into one huge interconnected endlessly fragmenting fleshy sub-Reddit of weird fetishes and fucking doge memes, with the government periodically digging for information they can flog to advertisers and overseas power brokers to kill time and boost the coffers between illegal wars and cumming toxic jizz into the atmosphere. — Stefan Mohamed

Newspaper companies are losing advertisers, readers, market value, and, in some cases, their sense of mission at a pace that would have been barely imaginable just four years ago. — Eric Alterman

What the advertisers are trying to do by eliminating residuals is the most appalling form of greed that I cry thinking about it. — Diane Ladd

Does Facebook act as though I own my online life, or as though it does? Concretely: Can I control what data it shares with other users, with advertisers, and with business partners? — Eric S. Raymond

My concern is the really great concepts that are features, not companies. There isn't enough advertising to support all those features, and in compression times, advertisers tend to flock to safe names and sites that have real traction. — Ross Levinsohn

What advertisers call brand loyalty is merely the consumer's defense against the need to waste energy differentiating among things that barely differ. — Ellen Goodman

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers. — Jef I. Richards

Advertisers don't want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25-34 is most likely to purchase after watching 'House of Cards.' — Jeffrey Zeldman

My education was dominated by modernist thinkers and artists who taught me that the supreme imperative was courage to face the awful truth, to scorn the soft-minded optimism of religious and secular romantics as well as the corrupt optimism of governments, advertisers, and mechanistic or manipulative revolutionaries. — Ellen Willis

At the end of the day, even the magic of machine translation is like Facebook, a way of taking free contributions from people and regurgitating them as bait for advertisers or others who hope to take advantage of being close to a top server. — Jaron Lanier

We're simple-minded, the team at Hulu, which is, we think if we can obsess over quality and build a better mousetrap, that good things will happen. Users will adopt the service, advertisers will see great value in it, and that's what we're seeing. — Jason Kilar

Despite being able to demonstrate a very large audience, major advertisers at first wouldn't touch Limbaugh. — Paul Weyrich

If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads. — Jonah Peretti

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness. — Michael Schudson

To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?" — David Ogilvy

The 'ideal' body is everywhere you look, and we are made to feel like failures by advertisers and corporations who shame us into buying their products. — Caitlin Stasey

The owners and top managers of most news media organizations tend to be conservative and Republican. This is hardly surprising. The shareholders and executives of multi-billion-dollar corporations are not very interested in undermining the free enterprise system, for example, income from offended advertisers. These owners and managers ultimately decide which reporters, newscasters, and editors to hire or fire, promote or discourage. Journalists who want to get a head, therefore, may have to come to terms with the policies of the people who own and run media businesses. — Edward S. Greenberg

Movies, far more than the traditional arts, are tied to big money. Without a few independent critics, there's nothing between the public and the advertisers. — Pauline Kael

The theme of corporate stories (and millions drink them in every day) seldom varies: to be happy you must consume, to be special you must conform. Absurd, obviously, yet our identities have become so fragile, so elusive, that we seem content to let advertisers provide us with their version of who we are, to let them recreate us in their image: a cookie-cutter image based on market research, shallow sociology, and insidious lies. — Tom Robbins

Once in a great while, she was distressed by the way she looked. As she was rounding the bend to forty she would write to Avis DeVoto that whenever she read Vogue she "felt like a frump....but I suppose that is the purpose of all of it, to shame people out of their frumpery so they will go out and buy 48 pairs of red shoes, have a facial, pat themselves with deodorizers, buy a freezer, and put up the new crispy window curtains with a draped valence."
Julia was able to deconstruct the disingenuous motives that drive women's magazines with the ease she normally reserved for deboning a duck, seeing quite clearly that while ostensibly offering inspiration and useful advice, the stories and articles quietly pummel the reader's sense of self, the better to drive her into the arms of the advertisers. — Karen Karbo

I used to know Madison Avenue advertisers. I didn't like 'em. Bunch of jerks. — James Rosenquist

The error that we tend to make is that we think that women's magazines are what editors want and what their readers want - and thus are social indicators - when, in fact, they are what advertisers want. They're just advertising indicators. — Gloria Steinem

We know that Google Earth and Google Maps have had a tremendous impact on Google traffic, users, brand, adoption, and advertisers. We also know Google News, for example, which we don't monetize, has had a tremendous impact on searches and on query quality. We know those people search more. Because we've measured it. — Eric Schmidt

There is critical mass with high-speed Internet connections, so video is a good user experience. And that means there can be critical mass for advertisers. — Jim C. Walton

The great danger in the South comes precisely from the fact that the public is not informed. Newspapers shirk notoriously their editorial responsibilities and print what they think their readers want. They lean with the prevailing winds and employ every fallacy of logic in order to editorialize harmoniously with popular prejudices. They also keep a close eye on possible economic reprisals from the Councils and the Klans, plus other superpatriotic groups who bring pressure to bear on the newspapers' advertisers. In addition, most adhere to the long-standing conspiracy of silence about anything remotely favorable to the Negro. His achievements are carefully excluded or, when they demand attention, are handled with the greatest care to avoid the impression that anything good the individual Negro does is typical of his race. — John Howard Griffin

You could argue that as web audiences have grown larger and advertisers have demanded scale, the web has dumbed down - like the mainstream media we so mocked. — Nick Denton

Whether you are buying a car or casting a ballot, choosing a job or planning a family, follow your moral compass. Don't let others define you. Don't let advertisers mold you; don't let zealots ensnare you; don't let conventional wisdom trap you ... you are part of a much larger whole. — Denis Hayes

The last bastion of competitiveness is local advertising sales. There's little being spent by local advertisers on the Internet. That's where local media have leverage. — Jerry Yang

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube. — Chad Hurley

The realization had brought with it a sudden stark insight into another kind of glamour. It was quite a long time ago now, but he saw it quite clearly: how the media and the advertisers had created their own kind of glamour to seduce whole populations into a kind of insanity. Food that was bad for people, drink that turned them into mindless thugs, countless tons of useless rubbish, all dressed up by advertising glamour to appear like things people couldn't live without. And the human race had fallen for it hook, line, and sinker, becoming....[c]onsumers of limitless glamour, all of it ultimately worthless. — Kate Thompson

Critical thinking is essential to make sense of our world, especially with advertisers and politicians all telling us loudly that they know best. We need to be able to look at the evidence and work out whether we agree with them. — Helen Czerski

Some of our newspapers and magazines are more concerned with the welfare of their advertisers than they are with the dissemination of news and the discussion of matters of lasting importance ... Radio, television, motion pictures, popular books - all contribute ... to ... the stifling of dissent on all but the most banal levels ... a renunciation of the most basic and precious of democratic principles. — J. Paul Getty

We welcome into our homes the machines that vacuum the thoughts out of our heads and pump in someone else's. John Berger in Ways of Seeing said that television advertisers succeeded by persuading viewers to envy themselves as they would be if they bought the product. These programmes do something similar, by persuading the viewer to envy himself as he would be if his life were that little bit more exciting and melodramatic than it actually is. They can make things seem normal that are not. — Peter Hitchens

A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand, provide an optimal "profile" for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. The national media would be failing to meet their elite audience's needs if they did not present a tolerably realistic portrayal of the world. But their "societal purpose" also requires that the media's interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups. — Noam Chomsky

The detective seemed to remember reading that advertisers used Scottish accents to suggest integrity and honesty. The — Robert Galbraith

Combining the premium content and reach of Yahoo! as the world's leading digital media company with Facebook provides branded advertisers with unmatched opportunity. — Ross Levinsohn

America ... is being lost through television. Because in advertising, mendacity and manipulation are raised to the level of internal values for the advertisers. Interruption is seen as a necessary concomitant to marketing. It used to be that a seven- or eight-year old could read consecutively for an hour or two. But they don't do that much anymore. The habit has been lost. Every seven to ten minutes, a child is interrupted by a commercial on TV> Kids get used to the idea that their interest is there to be broken into. In consequence, they are no longer able to study as well. Their powers of concentration have been reduced by systematic interruption. — Norman Mailer

Is the English press honest or dishonest? At normal times it is deeply dishonest. All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news. Yet I do not suppose there is one paper in England that can be straightforwardly bribed with hard cash. In the France of the Third Republic all but a very few of the newspapers could notoriously be bought over the counter like so many pounds of cheese. — George Orwell

Advertisers regularly con us into believing that we genuinely need one luxury after another. We are convinced that we must keep up with or even go one better than our neighbors. So we buy another dress, sports jacket or sports car and thereby force up the standard of living. The ever more affluent standard of living is the god of twentieth century North America and the adman is its prophet. — Ronald J. Sider

Google pays advertisers based not just on payment per click but also by number of clicks. The interplay between the two sets the prices, so a government-regulated price for 'equal access' might be difficult to set. — Marvin Ammori

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame. — Jeff Zucker

The enhanced features of our ad products would require sufficient understanding from our sales force, advertisers, and agencies. To facilitate this, we have held multiple training sessions internally and road show events externally. — Victor Koo

Stop looking at the Web as merely a display opportunity and not a way to interact. That does not create a new business model, it just shifts one that isn't growing and is outdated. The reason sites like Google are stealing advertisers from daily newspapers is not because Google has more eyeballs. It's because Google used the interactivity of the Web to deliver a new, better way to advertise. — Sarah Lacy

Advertisers don't want to put their ads next to the investigative story; it's extremely difficult to do that. And very few people today actually read those serious news stories on the Web now. — Pierre Omidyar

If you've ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don't have to tell you, that's not what's done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it.

That's not what an ad for a car is - an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you've ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices - that's what advertising is. — Noam Chomsky

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers. — Jef I. Richards

It is obvious that the Internet has become such a video-driven entity. With broadband becoming ubiquitous, viewers and advertisers are looking for professional-quality videos. — Gil Penchina

Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game. — Jaron Lanier

Growing up female in America. What a liability! You grew up with your ears full of cosmetic ads, love songs, advice columns, whoreoscopes, Hollywood gossip, and moral dilemmas on the level of TV soap operas. What litanies the advertisers of the good life chanted at you! What curious catechisms! — Erica Jong

When reading a book, you are sold what some writer thought. When reading a newspaper, you are sold what someone did, and, what some advertiser made. — Mokokoma Mokhonoana

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets. — Michael Schudson

When a television show like 'Scandal' becomes the biggest show in recent history, suddenly advertisers and networks want to jump on that. And what it's showing is that people want to see diversity. — Jussie Smollett

Sports has always been a pass-through. You pay for something, and then you pass it through to television, you pass it through to advertisers, or you pass it through to season-ticket holders, luxury boxes and then the fans. Then it all adds up, and you take in more than you pass out. — John Madden

Advertisers are happy to see the stuff they've branded out there for free, they don't care about scarcity, they want any message they're invested in to be shared and to be abundant and to be passed along. — Astra Taylor

I'm skeptical of any mission that has advertisers at its centerpiece. — Jeff Bezos