Advertiser Quotes & Sayings

The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine. — Edward Bok

Almost every product promises to change your life: it will make you more beautiful, cleaner, more sexually alluring, and more successful. Born again, as it were. The messages contain promises about the future, unfailingly optimistic, exaggerating, miracle-promising - the same ideology that invites corporate executives to exaggerate profits and conceal losses, but always with a sunny face. The virtual reality of the advertiser and the "good news" of the evangelist complement each other, a match made in heaven. — Sheldon S. Wolin

And the more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google. — Eric Schmidt

We are extremely proud to represent all of Radio One's stations within the Katz Radio Group. For the past five years we have worked diligently alongside Radio One to build their business in the markets we have historically represented including Houston, Los Angeles, Philadelphia , Raleigh and Columbus. At a time of significant growth in the African American consumer market the addition of the remaining Radio One stations expands our ability to deliver strategic marketing solutions to our agency and advertiser customers. — Steve Shaw

What's best for advertisers on Twitter's platform isn't for there to be 20 different clients. — Matt Mullenweg

Broadening and deepening the relationship with our users and advertisers have always been our strategic priority. — Victor Koo

The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler. — E.B. White

HBO is not an advertiser-based model, it's a subscription model. So what's significant to HBO is not necessarily the debut of an episode, it's the cumulative numbers. — Michael Mann

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds. — Marshall McLuhan

Marc Maron's podcast success has nothing to do with my podcast success. If I do a quarter of a million downloads, I can show that to an advertiser as a fact, and that's that. — Jay Mohr

For all our secular rationalism and technological advances, potential for surrender to the charms of magical thinking remains embedded in the human psyche, awaiting only the advertiser to awaken it. — Tim Wu

I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it. — John O'Toole

As a publisher, you have no direct relationship with advertisers. — Jason Calacanis

I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories. — Casey Kasem

How should anything be sacred to an advertiser?" demanded Ingleby, helping himself to four lumps of sugar. "We spend our whole time asking intimate questions of perfect strangers and it naturally blunts our finer feelings. 'Mother! Has your Child Learnt Regular Habits?' 'Are you Troubled with Fullness after Eating?' 'Are you satisfied about your Drains?' 'Are you Sure that your Toilet-Paper is Germ-free?' 'Your most Intimate Friends dare not Ask you this question.' 'Do you Suffer from Superfluous Hair?' 'Do you Like them to Look at your Hands?' 'Do you ever ask yourself about Body-Odour?' 'If anything Happened to You, would your Loved Ones be Safe?' 'Why Spend so much Time in the Kitchen?' 'You think that Carpet is Clean - but is it?' 'Are you a Martyr to Dandruff?' Upon my soul, I sometimes wonder why the long-suffering public doesn't rise up and slay us. — Dorothy L. Sayers

That's what people want to watch - somebody telling a story. So if you go in and tell a story that makes sense to them, that touches them, then they're going to watch; then they'll tell a friend and that type of thing. In terms of how many people are watching in a given week, it's more the advertiser's job, not mine. — Shaun Sipos

Then came the era of 'box-tops' and 'thrillers.' It is not strange that the advertiser, in his search for the right kind of program to catch the attention of the largest number of youngsters, turned to the comic strips. — Judith C. Waller

The relic of the "why" of advertising seems to still persist: Since I, as the advertiser, am paying, you have to put up with whatever I dish out. But think of it this way: just because my date pays for my ticket or dinner, does that give them license to do anything they want? No. — Yoram Jerry Wind

Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But that is not the problem of the advertiser. — Alfred Robens

It takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new' every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains to create a coherent image, and the stability to stick with it over a long period. — David Ogilvy

In television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience. — Linda Ellerbee

It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic. — Alexander Hamilton

Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement ... No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others. — Daniel Starch

The advertisers who believe in the selling power of jingles have never had to sell anything. — David Ogilvy

The effect of the mantram is cumulative: constant repetition, constant practice, is required for the mantram to take root in our consciousness and gradually transform it, just as constant repetition makes the advertiser's jingle stick in our minds. — Eknath Easwaran

The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively looks down at the logotype to see the company name. — John Caples

Advertisers are very wary of ideological media. — Paul Weyrich

It's against all of our policies for an application to ever share information with advertisers. — Mark Zuckerberg

America must be the teacher of democracy, not the advertiser of the consumer society. It is unrealistic for the rest of the world to reach the American living standard. — Mikhail Gorbachev

One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them. — Roy H. Williams

I'd like the reader to decide if he is willing to pay minute sums for content. I'd like the economics of web to be controlled between authors and readers, not advertiser. — Robert Cailliau

In creating an ideavirus, the advertiser creates an environment in which the idea can replicate and spread. It's the virus that does the work, not the marketer. — Seth Godin

If you don't make a conscious choice ... someone else will decide for you. It may be your boss, a family member, an advertiser, a collective social influence, or someone or something else, but it won't be something of your deliberate choosing. — Steve Pavlina

Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force. — Virginia Postrel

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer. — Neil Postman

Despite being able to demonstrate a very large audience, major advertisers at first wouldn't touch Limbaugh. — Paul Weyrich

I used to know Madison Avenue advertisers. I didn't like 'em. Bunch of jerks. — James Rosenquist

Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article. — Daniel Starch

Advertising expresses a power relationship . . . One person, the advertiser, invades; millions absorb. And to what end? So that people will buy something! A deep, profound and disturbing act by the few against the many for a trivial purpose. — Jerry Mander

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. — Howard Schultz

I'm skeptical of any mission that has advertisers at its centerpiece. — Jeff Bezos

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets. — Michael Schudson

When reading a book, you are sold what some writer thought. When reading a newspaper, you are sold what someone did, and, what some advertiser made. — Mokokoma Mokhonoana

Who was the greatest business man ever ... The greatest salesman? Advertiser? Who? ... It was Jesus ... Jesus was the founder of modern business ... he picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world! — Paul Harding

In spite of my own reservations about Bing's ability to convert Google users, I have to admit that the search engine does offer a genuine alternative to Google-style browsing, a more coherently organized selection of links, and a more advertiser-friendly environment through which to sell space and links. — Douglas Rushkoff

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers. — Jef I. Richards

I could set from memory a replica of the perfect Still Life she laid out on the table each morning: the carefully folded Advertiser, the two canary yellow hemispheres of grapefruit in their bowls, separated by a more richly yellowed cube of butter; the sky blue milk-jug and matching sugar bowl filled to the brim with their differently textured whitenesses; the pot of tea snug in its knitted navy blue cosy, the steam that rose invisibly from its spout suddenly rendered visible, swirling, where it entered the slanting morning light. — Peter Goldsworthy

We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it interrupts the creative flow of the show. — David Brenner

The advertiser is the overrewarded court jester and court pander at the democratic court. — Joseph Wood Krutch

A celebrity's body is an advertiser's canvas. — Mokokoma Mokhonoana

Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business. — Bruce Barton

Interruption Marketing was easy. Build a few ads, run them everywhere. Interruption Marketing was scalable. If you need more sales, buy more ads. Interruption Marketing was predictable. With experience, a mass marketer could tell how many dollars in revenue one more dollar in ad spending would generate. Interruption Marketing fit the command and control bias of big companies. It was totally controlled by the advertiser, with no weird side effects. — Seth Godin

I think challenge for Facebook is to develop a culture that has the advertiser and the ad service be as strong a part of their culture as the user obsession is. — Jason Kilar

An electronic paper has infinite space because you can bring forth as much content as a reader wants. And the resolution of ads is very high. And when you touch the ad you can interact with the advertiser and the paper will take you to the advertiser's Web site and you can get more information. So ideally there should be a better connection between the ads you're shown and what you're actually interested in. — Russ Wilcox

The American advertiser has made the superior American magazine of today possible. — Edward Bok