Jeff Davidson Quotes

Your Everyday Supermarket Now Carries Roughly 40,000 Items - Twice As Many As A Decade Ago. There Are So Many Products, So Many Brands And Sub-species Of Those Brands, That No Consumer Is Safe From The Bombardment Of Choice Overload.
A Huge Variety Of Product Offering Doesn't Aid Consumers. It Is Insanity. From The Vast Array Of Athletic Shoes To Bagels To Portable CD Players To Bottled Water, There Quickly Becomes A Point At Which Mega-choices, Like Mega-information, Do Not Serve The Consumer; They Abuse Him.

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